Programmer growth Chapter 30: artifact of identifying true and false needs

Today I will introduce you a very useful tool ： Golden Circle rule .

Golden Circle rule , The innermost layer is Why（ Why? ）、 Middle layer HOW（ How do you do it? ）、 Outermost layer What（ What is it? ）

Why , To motivate each of us to act .

Why： The innermost layer —— Why? , The reason or purpose of doing something , It can also be said to be the idea and purpose , At the strategic level ;

How： Middle layer —— How do you do it? , A plan for this purpose or idea , That is, how to do it well , It belongs to the tactical level ;

What： Outermost layer —— What is it? , What do you end up with , Or what specific things to do , This is basically the appearance of things , Mainly at the executive level .

Most people think , Or do one thing with “ From the outside to the inside ” Pattern , That is, from outside the circle to inside the circle , It's mainly about what you want to do and how to do it , Not even at all WHY On this level .

And Simon · Sneek （ A writer , It is named after discovering the Golden Circle rule ） Think ： reflection WHY level , It's a way to explore the essence of things , Only then can we find the fundamental method to solve the problem , Or create more effective ways .（ This is similar to the first principle ）

If you are on the wrong path , The harder you work, the farther you will go .

Many products start with what they are , What is our product , What does it do , What kind of service can you provide . For example, the mobile phone industry , What kind of mobile phone have we made , Parameters 、 performance （what）, What cattle are used B Technology （HOW）. however WHY Well ？ The idea of apple is ：“The first thing we ask is what do we want people to feel.”（ The first thing we have to ask is , What we want people to feel ？）

So Apple's marketing Golden Circle is like this ：

Why： Everything we do , Every change is for innovation , It all starts from the user's feelings .

How： In order to achieve this goal , What innovations have we made , What kind of breakthrough .

What： Finally, we made such a mobile phone .

From what , This will trigger subsequent actions . Apple It sells more than products , More is the idea . Approved products can only be sold once , And recognize the idea , Anything is possible .

2015 year ,Facebook Founder Zuckerberg gave a Chinese speech at Tsinghua School of economics and management , His frame is like this ：“ Today I want to discuss the topic of changing the world . Today I want to tell you three stories , Just three stories .”

Pay attention , These three stories are actually the Golden Circle . first floor , He said Why, Why do you want to do Facebook, Why do you want to change the world . The second floor , What he said was “How”, How to change the world , With a goal and mission , How can we do well , The key to his answer is —— focus . The third level , The third story is about looking forward , Don't give up , Look straight ahead , You can be a global leader , Can improve people's lives , You can use the Internet to influence the world .

This paragraph “What”, What will change the world bring to you , Becoming a global leader is the result . then , He finished . We see , Xiao Zha interprets a grand theme so well and perfectly with the Golden Circle rule .

The same is true when we are developing software , It's not the product manager who says to do this , Do that need . Just do it directly . We need to take the initiative to understand why, Why do you do this , What problem are you trying to solve , Users need , Or businesses need . Is to test the idea , There is still any theoretical basis and so on . Only understand why , You just know how to use , To better achieve the goal .