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How do dating applets make millions a year? What is the profit model?
2022-06-25 09:33:00 【longbingchengxu】
A dating app can make millions every year , And it's just a conservative estimate , It's exciting to think about it .
Why can dating apps make millions a year ? Do you know its profit model ? The operation cost of dating applet is low , The demand of the user group is very strong , The natural transaction rate and customer unit price are also relatively high . Now the major application markets , There are many blind dates and friends APP, Women are free to register , If men want to send messages to the women they want, they need to pay for them , These platform routines are very deep , Anyway, let men keep charging money , But this model will probably not last long , Will be criticized , It is not suitable for people who intend to work in this field for a long time . A well done dating applet , If the operation continues for a long time , Not only has the reputation been improved , And let you lie down and collect money .
We do dating applet , There are two main directions , The first is membership fees , The second is the registration fee .
Members' recommendation pages are more high-quality for the opposite sex , It will also be recommended to more members of the opposite sex , Guide the opening members through the matching function , Plus some additional features .
Activity registration can be divided into online and offline , Online dating groups can be established to set the threshold for joining the group , Offline dating activities can be organized to collect registration fees, etc , And this kind of blind date activity can be carried out all over the country , The user community is not limited to local .
It is easy to build a small program , Find a software development company with ready-made template source code , A little change , You can use it , If the budget is OK , You can also find someone to customize the development , Add some special functions .
The applet has , But how to promote the operation ? How to achieve the growth fission of users at a low cost ?
The main online channels are : WeChat , Microblogging , You know , tieba , Looking for big v advertising , Give a share , Most of them are willing to
Tiktok , Kwai and other video platforms update the information of single men and women , Cultivate batch accounts to attract some traffic
Offline channels are mainly pushed , It can be at the subway entrance where people gather , Shopping malls , Near the school , Distribute leaflets , Or free gifts and other ways to invite into the applet
Now the video of blind date dialogue on Tiktok , Most video reviews like , More than 10W above , It shows that there are many potential users , If the member price is set at thirty or forty , Maybe it's just a cup of milk tea , Most people can accept it , Plus the registration fees for online and offline activities all over the country , Easy years make a hundred w.
For those who are not good at community operation , Realization is complicated and troublesome , It is better to operate with the help of small programs , The applet has built a certain framework , Just follow the process , You can convert and store resources
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