Young people are reluctant to change their mobile phones, because they choose a more durable iPhone, and the parameter theory of domestic mobile phones is invalid

618 The promotion is over , Although domestic mobile phone brands have achieved good results , But sales 、 Mobile phone sales are not as good as last year , And the first place in mobile phone sales is apple , This once again reminds people of the hot discussion that young people in China are unwilling to change their mobile phones , Boming technology believes that one of the reasons is that more and more young people choose more durable iPhone, The parameter theory of domestic mobile phones failed to attract consumers' desire to change phones .

iPhone The continuous growth of sales in China comes from 2019 Reduced pricing in iPhone11, Since then iPhone The share of China's mobile phone market has increased compared with the same period of the previous year , By last year's iPhone13 In the case of volume increase and price reduction, it is even more popular in the domestic market ,iPhone13 From its listing to the Spring Festival shopping season , so iPhone Popularity of .

The first quarter of this year , The decline of domestic mobile phones is more serious , In addition to the doubling of domestic mobile phone brands due to the low base last year , Shipments of domestic mobile phone brands fell by more than double digits , There are two domestic mobile phone companies whose shipments have plummeted by 40% , Apple's shipments in the Chinese market only declined 1.8%, Thus, it can be seen that consumers are interested in iPhone The craze of .

This time 618 Great promotion ,iPhone It is undoubtedly the biggest winner ,18 Most of the day is spent by iPhone Top of the best selling list , Most of the domestic mobile phones entered the list 2000 Mobile phones less than yuan ,3000 No domestic mobile phone can compete with apple at a price above RMB .

here we are 618 later stage , Domestic mobile phones finally feel the pressure , But we have no choice but to reduce the price by a large margin , The price of thousand yuan machine is reduced 300-500 element , There are many high-end models with a price cut of more than 1000 yuan , Through substantial price reduction, there are finally domestic mobile phones in 618 The last day's sales exceeded iPhone13, Won the first place in the hot selling list .

Domestic consumers are reluctant to buy domestic high-end mobile phones , Today's smart phones have lost their innovation , More is the stacking of hardware , However, many consumers now feel that the performance of mobile phones has been excessive , Especially for middle and low-end consumers , The demand for mobile phone performance is not high , They are even using their cell phones from years ago .

Compared with domestic mobile phones ,iPhone Better performance , Apple A System processors are two years ahead of Android chips , Plus iOS System optimization , Even if it's 4-5 Years ago, iPhone, In terms of fluency, it is also much better than the current domestic medium - and low-end mobile phones , The author's iPhone6 In terms of fluency, it is no better than vivo X20 Bad .

Compared with domestic mobile phones iPhone Another big marketing hot spot is taking photos , I just bought one recently iPhoneXR,iPhoneXR yes 2018 Products released in , This is also a single lens phone , It is even better than red rice in taking photos note11、vivo X20、realme V11 All want to clear , No wonder digital bloggers use iPhone.

It all means iPhone In mobile phone processor performance 、 Leading edge in photography, etc , The parameter theory of domestic mobile phones is iPhone It seems to have failed before , As a result, many consumers will buy new products if they have money iPhone, If you don't have enough money, you can buy old ones iPhone, In the second-hand mobile phone market iPhone Occupy half of the shares , so iPhone Popularity in the secondary market .

The quality of domestic mobile phones 、 Technology is not as good as apple , But keep raising prices , Nowadays, the price of domestic flagship mobile phones even exceeds iPhone, This is even more disgusting to consumers , This has led more consumers to embrace apple .

stay iPhone have access to 5-6 More than years , Consumers' frequency of changing planes naturally dropped significantly , From the early 18 Months extended to the present 36 Months , As a result, the sales of mobile phones in the domestic market fell sharply , from 2016 Year of 4.7 Billion fell to 2021 Year of 3.25 Billion parts , This year's mobile phone shipments in the domestic market may fall below 3 Billion parts .

Of course, today's iPhone Also more and more disappoint ,iPhone13 Of A15 The performance improvement of the processor is only 7%, Apple has no choice but to further reduce its pricing when its technology upgrade is limited ,iPhone The decline in pricing further squeezed the living space of domestic mobile phones .