Inftnews | metauniverse technology will bring a new shopping experience

source | forbes

compile | [email protected]

For more than 10 years , Technology companies have been trying to AR and VR New ways to subvert the shopping experience , And tell the public that these technologies will empower consumers in unimaginable ways , Everything will become mainstream in a short time .

Today, , Although consumers do often use tools such as QR code to obtain brand information , But in reality, there are still many ideas that have not achieved the desired results .

Although the technology is developing more slowly than expected , But recently there has been progress , It will change the way consumers interact and make purchase decisions , That's artificial intelligence , Stronger than ever 5G And mobile processor drivers , It enables intelligent devices to recognize objects dynamically and in real time .

This high-level technology provides consumers with a smoother interaction experience between digital information and physical goods , When combined with the recently announced headphones , We really seem to be in AR、VR Technology promotes shopping .

Here are four new shopping experiences that metauniverse technology can bring ：

1. Real time mapping of location information

As technology advances ,XR The experience can now react to the physical environment , Allow intelligent devices to judge the content according to the real environment and location , Many businesses have used location mapping technology . Once only large objects could accurately use this technology , Now it can be used in different categories of items in a more subtle way , For example, observe the appearance of the vase and the color of the carpet .

As the location mapping technology becomes more and more advanced , The next step will be to be able to map the entire space , And save it as “ Local map ”, This eliminates the need to rescan .

2. Photogrammetry captures details

Imagine , You can see every detail of a new jacket before you buy it . Photogrammetry enables the brand to build the corresponding 3D Model , So that consumers can see every corner and gap of the goods , There is a feeling that it is right in front of me , You can also check the lining of the jacket or see if the buttons are secure . When consumers are unable to be present in person for the shopping experience , The level of detail captured by stereoscopic video is unmatched by plane photography .

All in all , These recording functions enable consumers to see objects or people in a magical way , And in this process, increase the sense of consumer experience .

3. Personalized services

Metauniverse technology makes shoppers the protagonists of the story .

The potential of personalized service experience is huge , Because consumers will be able to take full body selfies , Not only can you try on clothes , You can also try on shoes 、 Accessories and glasses . With the development of Technology , Consumers can get highly accurate dimensions in the digital experience , So that the experience of buying clothes becomes less cumbersome .

Not just body size , When it comes to skin color 、 Culture and other particularities , The brand will be able to create different models to solve these problems .

4. Immersive social shopping experience

Social shopping can be sending a shopping message to a friend 、 Sharing invitation to visit the virtual store , Feel the fun different from offline shopping , You can also interact with strangers , For entertainment and trading experience .

As social shopping becomes more technically convenient 、 Personalization is even magical , Consumers will naturally be more willing to deepen their shopping experience .

Summary

Apple plans to 2023 In, a model with AR New headphones with features , When it appears, it may become a game changer , Attract more capable consumers .

Although the whole world is waiting for Apple's new products , But now there are billions of them in the world AR Functional Smartphone , Sellers should smell the business opportunities of the new shopping experience brought by the meta universe .

New shopping experience brought by metauniverse Technology , For merchants, it will be the display of goods 、 The latest way to attract customers , For customers, it is also the choice of goods 、 The best experience of immersive shopping .

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