New listing of operation light 3.0 -- a sincere work of self subversion across the times

“ What saved you ,

You will want to use it to save the world .”

“ In this world and our industry , It seems that something is suddenly wrong , But I can't say what's wrong , I don't know where I should go . I seem to have lost my inner expectation .”

Get into 2022 year , Many front-line Internet practitioners 、 operating 、 Marketing related practitioners may have this feeling .

For in 2010—2020 Year , I have been used to the Internet constantly “ To change the world ”, Continuously bring “ Explosive growth ”+ For those who make the myth of wealth , Today's status , It does make them a little uncomfortable —— Today's Internet , It seems that some kind of magic has been gradually lost , Is fading .

2022 year , Major Internet companies are laying off workers one after another 、 Retract , Many Internet practitioners and operators in large factories often have a feeling ： I will be laid off at any time , Even in the company , Various “ Internal volume ” It seems to have become a common occurrence , It seems that young people have lost their room for growth in various Internet companies .

And many practitioners working in small companies , Then I found what I had always dreamed of “ One day we will enter the big factory ” Look forward to of , Today, it seems more and more untenable , However, they can not find new expectations for themselves .

The whole industry , A little bit of pessimism and anxiety pervaded them .

At this time , I have fully participated in and witnessed the full cycle of mobile Internet development in the past ten years , I plan to finish it well 《 The light of operations 3.0》.

After I started to organize and output the manuscript , The first soul - beating question I was asked by the planners and some readers , Namely ——

“ today , Do you still need to pay attention to and learn about operation ？ Pay attention to and learn the meaning of operation ？”

You bet , stay 2015 Around the year ,“ operating ” and “ Internet ” Are hot words and tuyeres , Everyone thinks ： The world is about to change , I can't leave . So many people want to understand the Internet , Understand what operations are all about , I feel I need to keep up with it , I'm afraid I'll miss something important .《 The light of operations 》 At that time, we also took advantage of this momentum , To become a fairly well-known book 、 A bestseller with good reviews .

I called out at that time ： operating , There is light ！

But today , The magic of operation and Internet has been fading , A lot of people talk about operations 、 Traffic 、 Growth hacker 、 Various concepts such as marketing realization have also been seen 、 Learned a lot , In this context , Although there are still many practitioners 、 Entrepreneurs want to know about operations , System learning operation , But the Internet and operation are no longer like 5 It was so popular years ago .

therefore , Today , The operation can also have “ light ” Do you ？ Write another book like this , Is there any point ？

stay 2015 Writing in 《 The light of operations 》 when , I've said that before ： If I want to write a book about operations , I certainly don't want to write a simple reference book , I hope this is a book “ Have a soul ” The book of , This position has not changed so far .

therefore , stay 2021 Year started writing 《 The light of operations 3.0》 when , I am facing such a self torture ： If I have to write another book about operation today , Who is this book for , Share and express something ？

In my submission , There are two thoughts that support me. I want to take it seriously 《 The light of operations 》 Rewrite this book .

First of all , I'm in business 15 year , Experienced the whole mobile Internet 、 The development of online education 15 After the full year cycle , I hope that through this book, I can make operation and digital marketing more disciplinary 、 Make a little more contribution to the systematization of knowledge structure . So that more people can systematically understand Internet operation 、 What is traffic and marketing , And how to learn and practice .

second , I am an ordinary person who has benefited a lot from the Internet industry and the operation profession , This industry and this profession have made me find a lot of fun 、 Beauty and faith . in my opinion , The Internet and operation are a kind of existence that can bring people unlimited expectations , even to the extent that , In the next era , Some reliable operators are actually a group of people who have the most chance to become individual heroes of the times .

Such a belief , It is still very strong .

At present, this young man is particularly prone to anxiety 、 Confused and even choose to lie flat , I still hope that through this book, some young people who devote themselves to the Internet and operation can gain some faith , Let them become more firm and powerful on the way forward .

stay 2015 Year version of 《 The light of operations 》 in , I once used a sentence to express my original motivation for writing , This sentence has also been repeatedly quoted and spread by many readers ——

“ What saved you , You will want to use it to save the world .”

This sentence is a bit like a motto to me , Today, my meaning has never changed . stay 《 The light of operations 3.0》 In the process of writing , There are also similar strong motives .

As an extremely simple family 、 The average high school dropout , I have been sincerely grateful for the existence of the Internet and operation industry , It is the Internet and operation that allow me to see the world 、 See yourself 、 See all living beings , From a monthly salary 1000 Blue collar Porter of block , In more than ten years, it has grown into a company that has received several hundred million yuan of financing 、 Entrepreneurs who have experienced fierce entrepreneurial struggle , At the same time, it is also a little famous in the industry , By many people as the so-called “ Industry experts ” To look at .

therefore , Working in 15 year , Also witnessed the mobile Internet 、 After the ups and downs of the whole cycle of the development of online education and other industries , I want to make another serious effort , I also hope that these efforts can still bring some contributions to the whole industry and all practitioners .

I can't say how perfect this book is , But I can promise , This must be a serious and sincere book , I also see it as something for myself 15 An account of my career in Internet operation in .

I can also promise , In this book, I have tried my best to make it closer to fulfilling the above two ideas .

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《 The light of operations 》 It is a textbook level work that has influenced a generation of Internet people , Hundreds of thousands of Internet practitioners collectively praise , It has also been highly praised by relevant experts in the industry ！

Operational capability , It is the standard configuration for every striver in this era ！

《 The light of operations 3.0》 It's the author 15 In depth summary of years' operation experience , The system combs the traffic - Evolution of liquidation pattern 、 The underlying laws and the future , Combined with short video 、 live broadcast 、 Frontier changes and playing methods such as private domain traffic , More systematic explanation of operations 、 Traffic 、 User growth, etc , Presents the complete knowledge system of operation + The underlying law ！

As always, , There are also detailed practical cases in the book ！

Lao Huang is put together from the actual operation , From Xiaobai to master , Full of energy , He has keen insight and foresight in the industry , There are ways to be more forward-looking ！

if 《 The light of operations 》 It's like a story that he talks about , Grounding gas , Worthy of aftertaste ; that 《 The light of operations 3.0》 It's like his way of upgrading the system to fight monsters + Internal mental skill , Can help you find faith and strength in the new era , Up against the wind , Glitter ！

It's worth putting at the head of the bed , Repeated reading , Often turn, often new , Long-term company ！