How will you integrate into the $20trillion "project economy" in five years

「 Project economy 」 coming .

According to the Project Management Association （PMI） Estimate ,5 Years later, 2027 year , There is at least... In the world 8800 Million people are engaged in project management related work , The value created by the project oriented economic activities reaches 20 Trillions of dollars ——2021 year , China GDP The total amount is about 17.77 Trillions of dollars . so , The development prospect of the project economy is comparable to that of the world's second largest economy .

These forecasts for the project economy , It was made before countries invested trillions of dollars in epidemic recovery projects ,「 Post epidemic Era 」 It will further accelerate the growth and scope of the project economy .

Expert judgment , To 2025 year , In any industry or field , Senior leaders and managers will devote all their time to 60% Used to select items 、 Prioritize and drive project execution .

The project will not only become the economic engine of this era , It will also become the basic model for realizing change and creating value . In China, , Huawei 、 millet 、 Alibaba 、 Haier and ONES Five 「 Project driven business 」 On behalf of the company . among ,ONES I am a professional project management researcher , He is also a dedicated project management practitioner .

Everything is a project

「 project management 」 It has been in ancient times .

Since the beginning of mankind , The project has always existed . Today's project management is the result of natural evolution , It runs through the whole human history .

Hunting is the most primitive of human beings 、 One of the project-based activities . Of course , As hunting becomes more frequent , After people master relevant skills , Hunting has changed from a project to a daily activity . then , First village 、 The first castle 、 The first irrigation system 、 The first wheel …… All these are ideas that can be realized through some kind of project .

The great wall of China and the Khufu pyramid of Egypt are considered to be the earliest in history 、 A large symbolic project . After that, there are large-scale civil engineering projects , Like a dam 、 bridge 、 Tunnels and highways ; Then there is the large-scale landmark construction project , Including the concert hall （ Such as Sydney Opera House ）、 The stadium （ Such as the gymnasium and other facilities for the Beijing Olympic Games ）、 The museum （ Such as the Guggenheim Museum ） And skyscrapers .

Now , We are talking about 「 Mega projects 」—— Including the railway 、 The airport 、 Harbor 、 power plant 、 Oil and gas extraction 、 Public buildings 、 Aerospace, smart city, etc . From the Apollo space program of the United States to the modern urbanization process of China , And then to the large-scale software research and development in the digital era , All of them are the result of turning ideas into reality by means of projects .

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The same is true in commercial operation . Roger, former dean of Rotman School of management in Canada · Martin （Roger Martin） say ：「 There are at least 80％ It could even be as high as 95％ The job of , Are made up of various projects .」 He thinks that , in fact , In the organization , The whole process of decision-making should be viewed as a project , Managers should take the project as the center to arrange their work and life .

Even what we know well iPhone Such a great scientific and technological achievement , In essence , It is also an excellent project —— It can even be said to be the best commercial project in history .

2004 year 11 month 7 Late at night , Jobs received a message from Apple vice president Michael · Bell calls , After learning that it is a proposal to develop smart phones , Jobs said ：「 well , I think we should do this .」 From now on , Apple started 「 Purple project 」（Project Purple）, Jobs transferred Apple's best technicians and managers , Let them completely out of their original job responsibilities , Full time commitment to purple project .

Only two and a half years later , Apple, which has never had mobile phone manufacturing experience before , But it launched an epoch-making 、 Redefine the mobile phone iPhone.

Antonio, former president of the project management association · Nieto - Rodriguez said ：「 Project based work is the engine for creating important achievements of human civilization , It encourages society to move forward , And often break through the long-term fixed barriers of science and culture .」

Huawei iron triangle

In the past 100 years , Western enterprises are organized in the same way , Their hierarchical structure has become innovation 、 One of the main obstacles to growth and successful project implementation . For many businesses , Changing the organizational model has become a necessary condition for survival .

The United States 《 Wealth 》 The magazine once asserted that ：「 Project management will become 21 The core management mode of the th century .」

Change from 「 Project thinking 」 Start .IBM Our talent director once imagined ,IBM No more 「 Job description 」 The idea that , And only 「 Project description 」; Richards group, the largest independent advertising company in the United States , All management levels and job titles within the company have been removed , Only the position of project manager is left ; Nike 、UPS、 Amazon and other companies , Recruitment of strategic functional departments , Are described as 「 project manager 」.

meanwhile , Chinese enterprises are also exploring the operation mode of modern organizations .2014 year , Ren Zhengfei, founder of Huawei, said ：「 Huawei's current project management level is still very low , Waste a lot , This is the malady brought about by the focus on functional departments in the past . Next, Huawei will pilot the project department centered management mode , Gradually give the combat team more power , Supervision moves forward , Cooperate with the generation of authorization system .」

among , What Ren Zhengfei mentioned 「 Focus on functional departments 」, It can be understood as 「 It mainly adopts the mode of operation management 」. Enterprise management can be divided into project and daily operation —— Before the advent of project management , Whether it is daily operation work , Or project work , Most of them are managed in the way of operation management . Once you use this method to manage project work , Many management elements may be overlooked , Such as scope 、 Time 、 cost 、 quality 、 Stakeholders 、 risk 、 Communication and team, etc , Thus, the smooth realization of the project objectives cannot be guaranteed .

There is a big difference between the project and daily operation , therefore Adopt the operation management method to manage the project work , Lack of pertinence and effectiveness , And project management is an effective management method specially developed for this business form .

In the past ten years , Huawei promotes... Globally 「 Iron triangle 」 Project management model —— It is said that the reference 「 The U.S. military iron triangle 」. This is a 1990 A core idea of the reform of the US Army in the s , To solve the prevalence of bureaucracy in the US military 、 The problem of operational inefficiency .

Huawei 「 Iron triangle 」, Customer managers are set up in project management 、 The product manager 、 The delivery manager has three different roles .

Huawei iron triangle

The account manager is responsible for business relations , Including quotation 、 Maintain customers 、 Dredge the relationship between all parties, etc , Dealing with all kinds of uncertainties in cooperation ;

The product manager , It is in the function 、 performance 、 Compatibility 、 In terms of matching degree, help customers solve their problems , We should deal with the problem of improving product competitiveness ;

The delivery manager is responsible for the delivery and post maintenance , Deliver the promised services to customers on schedule , Improve customer satisfaction , What we should deal with is how to fulfill the certainty of cooperation .

Although they perform their respective duties in the division of labor , But the iron triangle is a whole , Facing the same customer , Their interests are also closely tied together .

「 Iron triangle 」 The tactics sound simple , But it is very difficult to implement it —— In the past decade , Many companies have not adhered to this model .

Project innovation in China

《 Project revolution 》 This book introduces Xiaomi 、 The practice cases of Alibaba and Haier, the three Chinese companies .

Xiaomi drives its organizational model through projects ： The company's many products in the market are not organized according to strategic business units , Nor has it become part of the organizational hierarchy ; The organizational structure of Xiaomi is relatively flat , The development of each new product is considered a project , Can be achieved by mobilizing internal and external resources of the company .

Alibaba did not guide the development of new products and the implementation of projects from top to bottom .《 Project revolution 》 Think , Alibaba plays a 「 Gravity supplier 」 And the role of network coordinator . Companies in the Alibaba ecosystem 、 The interdependence between venture enterprises and projects , Not just based on finance and equity , It's a growth strategy 、 Investment method 、 Product offerings 、 There is a close relationship between business synergy and resource sharing . Entrepreneurial projects in this ecosystem can afford to lose , Their failure will not have a serious impact on the sustainability of the entire ecosystem .

from 2010 From the year onwards , Haier is in the whole company A unique project organization platform has been established . The company first Strategic business units and management levels have been eliminated , Form three project units with specific focus ： The first project unit focuses on the development of new products 、 Marketing and production , This is the Department closest to the user ; The second project unit is organized around the administrative auxiliary functions of the enterprise , Such as human resources 、 Accounting and law ; The third project unit is the executive team , Its role has been redefined as ： Customer oriented self-organizing project organizations provide support to functional departments .

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The common feature of these three Chinese enterprise cases is to pursue the ultimate goal of zero distance contact with customers , In addition to improving the reactivity , It also enables organizations to explore customer approved solutions through experimental methods . More and more Chinese enterprises have become 「 Design thinkers 」： In the face of a highly active market , Chinese enterprises have to be as close to their customers as possible , So as to be project oriented , Design the organization into a flexible system .

Just like Antonio · Nieto - Rodriguez believes that , Senior management and even any professional and interpersonal management , All are project management , Projects are the common language of the business and personal world .

ONES The pursuit of

2021 end of the year ,《 Harvard Business Review 》 The titled 「 The project economy is coming 」 The cover story of , Organizations are evolving , The number of projects is increasing exponentially , However, project management is still standing still —— Most of the project management methods we use now are formed in 1970-1980 Between the ages , It reflects the operation management's pursuit of efficiency and standardization .

Project managers who follow the traditional model pay too much attention to input and output —— Including planning 、 Estimate 、 cost 、 Time 、 scale 、 Risk management ; Not paying enough attention to results and value —— Include goals 、 principle 、 earnings 、 Impact and strategy . They don't pay much attention to what happens before and after the project is completed , Focus only on deliverables , I feel that if the project is completed on schedule within the budget , You can naturally get the expected income .

21 At the beginning of the century , The Internet and new technologies have contributed to explosive changes , Agile methods have gradually replaced the rigid traditional project management methods .

Deep ploughing software R & D management tools ONES, I am a professional project management researcher . The company believes that , Enterprises need toolkits that cover a variety of approaches —— There should be agile method and traditional project management method , And design thinking 、 Change management and product development —— And the ability to use these tools must be developed throughout the organization .

such , Not just work in the way of project management , And how to think in the way of project management .

The project cannot be executed by a machine , The project work must be done by people . Especially software development projects , Its complexity comes from the abstraction and construction of the conceptual model , This activity belongs to the creative activity of intelligence , that , Software development project management is actually the management of people —— ONES From the very beginning , This cognition has been established .

In the digital process , Software plays an important basic supporting role .ONES Provide software R & D management tools for all walks of life , It has rapidly grown into a track leader in R & D management and the first in the industry category .

ONES Product matrix panorama

《 Agile software development 》 A book describes software development as 「 Positive sum game about innovation and communication 」, Can you play this game well , It depends on each individual in the game and their communication and cooperation .

The American project management association suggests , The project manager will spend 75% The above time is spent on communication . thus it can be seen , Communication is the foundation of teamwork .

actually ,ONES take 「 communicate 」 This ancient problem has been instrumented 、 Attempts at systematization and standardization , Promote the scientific management experiment of large-scale cooperation . therefore ,ONES Is a dedicated Project Management Practitioner .

The era is becoming a project . Sunzhengyi, founder of Softbank, said ：「 Everyone is a project manager 」. just as 《 Project revolution 》 The last chapter 「 Project declaration 」 Express ：「 In this new reality of accelerating change , More and more aspects of our lives are driven by projects , More and more aspects of the organization are becoming projects , Therefore, the project has become a basic element in everyone's career and life journey .」

Recommended books in this article

《 Project management knowledge system guide （PMBOK guide ） The sixth edition 》, author ： Project Management Association （Project Management Institute）

《 The agile revolution 》, author ： Jeff · Sutherland

《 The essence of project management ： Project management letter for non professional project managers 》, author ： Cory · Corleone etc.

《 project management 5.0： Leading global project management technology 》, author ： Jason · Scott

《 Say goodbye to being out of control ： Software development team management required reading 》, author ： Mickey W. Monto （Mickey W. Mantle）

《 Project revolution ： How to achieve goals in a project driven world 》, author ： Antonio · Nieto - rodriguez

《 Project thinking ： Why good project managers make bad project decisions 》, author ： Lev · Virian （Lev Virine）、 mike · Trimpel （Michael Trumper ）

《 All kinds of projects ： Deep understanding of software project behavior patterns 》, author ：Tom DeMarco etc.

《 Agile software development 》, author ：Alistair Cockburn