NFT digital collection development: digital collections help enterprise development

Thirty years ago, the concept of metauniverse was first proposed , At that time, it was more like human pursuit of beauty ” utopia ”. Now , With the maturity of virtual reality and reality enhancement technology , The virtual world that maps and interacts with the real world seems to be close to us . Under the great impact of the COVID-19 on the global industrial chain and supply chain , How to build a new economic ecosystem through science and Technology , Realize the economic linkage between real space and virtual space , Use virtual space to drive the consumption and economic growth of real space , It has become a huge challenge and opportunity for digital transformation . At this time, the metauniverse is no longer a beautiful fantasy , More and more digital assets and based on virtual reality IP New consumption scenarios also appear .

The echo of reality and virtual , It also brings double emotional resonance

One 、 Digital collections are a bridge between reality and virtual

2022 year 3 month , A painting by Leng Jun, the leading figure of contemporary Chinese super realistic painting school, was burned at the scene , And then generate digital works , With a final 40 Ten thousand yuan , It caused a sensation in the whole art world . At present , Digital collections have become a hot spot in the industry , And a wide range of derivatives , In addition to paintings , More digital pictures 、 music 、 video 、3D Model 、 Electronic tickets can be cast . Digital collections seem to have become a new kind of empowering “ Value machine ”、 New carrier of industrial blockchain , Realize the circulation and appreciation of real value in the digital world . Based on this , Digital collections can become a bridge between real-world assets and digital world assets , Map real-world assets onto blockchain , So as to greatly improve the liquidity and transaction scope of assets , Effectively reduce transaction costs and thresholds , And then expand greater value-added space for assets . The right confirmation and circulation transaction on the chain of digital virtual goods represented by digital artworks , Let these digital goods also have clear scarcity and ownership . In the context of global digital transformation , In this way, a large number of emerging assets realize the asset chain and the right confirmation on the chain , And the asset chain will also become the key cornerstone of the transformation of the digital economy , And become the key driving force for many industries to realize the transformation of digital economy .

 

Two 、 Reality is more authentic , Numbers make art eternal

Whether it's a painting 、 music 、 video , Or something else , Its power and emotion are unparalleled , The distributed storage system of digital collections realizes the sustainable preservation of digital objects and files , It will also carry more abundant asset value .

2021 year , Hu Yanbin, a well-known musician in China 《 Buddhist monk 》 stay QQ On the music platform , With “20 Anniversary black glue digital collection ” Public offering in the form of . This is a 20 Years ago ,18 Hu Yanbin released his first album 《 Be adept with both the pen and the sword 》, The debut single of the album 《 Buddhist monk 》, hold R&B Integrate with Chinese culture , Therefore, it was praised by the industry and the audience .“ Buddha in my heart , Doing good is just a mantle , Help the young and Confucianism , How can we turn a blind eye , Power and wealth , This is an external thing , Practice writing and martial arts , The way to seek knowledge and strengthen the body .” This song has received widespread attention , Become the starting point of its official entry into the music world . This is also the joint efforts of Hu Yanbin and Tencent music , With the help of digital collections , Across time and space , Reconnected the common memory of him and his fans . The commemorative vinyl digital collection has also become a supplement to physical vinyl records , Not only will the singer's works be preserved forever , It also provides new ways for music consumption , It also creates a new source of income for musicians .

2022 Mother's Day , Leading digital collection platform in China HOTDOG Joint local body care brands LEPEBBLE Bring a meaningful mother's day digital blind box to every digital collection player . Including 6 Different collections , Each corresponds to a hand cream containing unique spices . This work uses blockchain technology to create a digital blind box for players to buy and collect online , And the hidden money in the blind box is used as a secondary suspense to stimulate the curiosity of young people . When players are in HOTDOG After opening the blind box on the platform , You can get the same kind of hand cream , The platform connects the whole process through offline logistics . Highly restore the surprise and joy of removing the blind box in real life . When the player gets the object , Different objects represent different meanings , All express their gratitude to their mother . This kind of digital assets based on virtual reality , The combination of holiday blessings and actual items brings new ideas for product presentation and retention , Emotional design with temperature collides with digital technology to create a new possibility , Form a strong link with users , Let the virtual shine into reality , This undoubtedly becomes the most creative and surprising gift of the mother plot .

As early as before the sale of digital blind boxes ,HOTDOG The hot discussion on the platform continues , It also sold out immediately after the official sale . This is the expression of young people's sincere love for their mother during the festival , It is also a self-identity and assertion of personal value .HOTDOG As a leading digital art in China Z Generation trend culture platform , It has caught the focus of young groups . With its innovative technology, it creates an immersive experience that subverts the tradition , Connect the trend with cross-border art , Virtual world interacts with real society , Let the brand and consumers enhance their cognition in the interaction , Better connect brands 、 Creators and consumers .

The key to open the gate of the meta universe

One 、 Digital collections are the key to opening the door of the meta universe

stay 2021 year , The domestic digital collection platform has reached 38 individual . Among them, many big factories have entered the market , Nearly a year , Ant 、 Baidu 、 JD.COM 、 Tencent and other digital collection businesses have basically completed the layout . Digital collections are the key to opening the door of the meta universe . Shenyang, executive director of the new media research center of Tsinghua University, said :“ Yuancosmos is a new Internet application and social form integrating virtual reality produced by integrating a variety of new technologies , It provides an immersive experience based on extended reality technology , And digital twin technology to generate a mirror image of the real world , Build an economic system through blockchain technology , Integrate the virtual world with the real world in the economic system 、 Social system 、 Close integration on the identity system , And allow each user to produce and edit content .” Simply speaking , The meta universe is the virtualization of the real world 、 Digitization , In this process, the content is produced as needed 、 The economic system 、 The virtual world formed by a large number of upgrading and transformation of user experience and physical world content . The construction of yuancosmos is inseparable from the active production of content by the majority of users in reality , The emergence and development of digital collections have increased the enthusiasm of users to produce content , Thus promoting the development of the meta universe .

Two 、 The blending and feedback of reality and virtual , Spawn new consumption scenarios

As the metauniverse is written into place “ the 14th Five-Year Plan “ Industrial Planning , The acceleration of the integration process between the virtual world and the physical world , Take root in reality ,“ Promote reality with emptiness 、 Strengthen reality with emptiness ” The direction of development is gradually clear . stay 《 Opinions on accelerating the construction of a national unified market 》 It also puts forward the main goal of building a national unified market . This epoch-making “ Exploration and experiment ”, Use technology to cross the limitation of time and space and the dimension of operation to create a new social survival and social space , Will completely subvert the inherent human cognition .

2022 During the Winter Olympics , Anta launched super energy hot space ”、 Anta Digital Museum ”、“ Lingjing ice and snow heavenly palace ” Three digital space blocks , Also launched “2022 Special commemorative edition of high energy ice and snow digital collection ” before , Li Ning launched a digital collection of surrealist new shoes with the electronic signature of basketball star Wade 《 Wizard shop in Wudao 》. Nike acquires virtual fashion brand RTFKT, Adidas launched 3 m “Into the metaverse” Series of digital works ,ASICS Also in the last year 7 Online in mid month 9 Digital collection sneakers and other domestic and foreign brands have opened the meta universe layout . One of the “ Who can refuse to wear a pair of hundreds of thousands in the meta universe , Wear free shoes ” Your comments are very hot , It can be seen that shoe fans love and cling to shoes , From physical objects to digital collections .2022 year 4 month , Li Ning opened the yuan universe flash store in Sanlitun , Different from the regular flash store , The person in charge this time is a nonexistent monkey —— come from Bored Ape Yacht Club Of 4102 Boring ape No . This wave of operation is also a real circle of powder , Firmly harvest Z The hearts of generations of young people .

It is certain that in the future , The definition of the metauniverse is no longer a pure virtual space , The development of blockchain technology and heterogeneous tokens , Let the economic system of the meta universe be connected with the real world . A lot of human work can be done in the metauniverse , Various life scenes and emotional appeals can also be realized in the meta universe . This is also HOTDOG Vision , Hope to pass “ originality 、 Trend 、 art 、 Technology ” The idea of four in one , Use innovative technology to create an immersive experience that subverts the tradition , Connect the trend with cross-border art , Virtual world interacts with real society , Let the brand and consumers enhance their cognition in the interaction , Better connect brands 、 Creators and consumers .