How to make keyword targeted layout based on search sources?

Keyword optimization refers to the optimization of keyword selection and typesetting in the website to achieve the effect of website ranking , Search engine in the ranking of relevant keywords occupy a favorable position . Keyword optimization is to make the target keywords of the website get a better ranking on a search engine , So that more users can quickly find their own website keywords .

SEO Extension

On the website SEO To optimize the , Keyword layout is the top priority ,SEO The promoters must combine the product classification according to the users' search habits 、 attribute 、 performance parameter 、 The product's geographical and competitive degree and its own advantages and disadvantages carry out the layout of keywords . Otherwise, even if the key ranking to the home page , There may also be no hits or traffic , Let alone the conversion rate .

During the construction and optimization of the website , We must make a judgment according to the actual situation , Although the traffic of popular keywords is large , But the degree of competition is also relatively large , And will not necessarily bring about the corresponding transformation . In the case of fierce competition in the industry , How to according to the company SEO The overall strength and product strategy selection of the corresponding keywords ？

One 、 Mining with keyword tools

The keyword mining tool is every SEO The analysis tools that promoters use almost every day , In addition to mining keywords , You can also analyze user behavior and search habits according to keywords ,SEO The keyword tools commonly used by promoters include Webmaster Tools keyword tools 、 Love station keyword tool 、 Thesaurus web keyword tool 、 Baidu keyword planner and 5118 Keyword analysis tools, etc , These are all familiar things , It can be used for mutual reference .

Two 、 Make regular adjustments to the product according to the user's follow-up visit

Whether you are doing product sales or service , From the perspective of keyword Promotion , Regular return visits to regular customers , Help to improve user stickiness , At the same time, you can intuitively understand the problems of the product , What needs to be improved , Whether its use method can be optimized .

Questions raised by regular customers , Both have extremely high search demand , You just need to filter the specific keywords in all the questions , Use keyword tools to expand .

3、 ... and 、 Use Baidu Index and 360 Trends evaluate and analyze the key

Baidu Index is a data sharing platform based on the massive behavior data of Baidu netizens . You can study keywords and focus on trends 、 Insight into the changing needs of Internet users 、 Monitor the trend of media public opinion 、 Positioning digital consumer features . It can also be seen from the perspective of the industry , Analyze market characteristics 、 Insight into brand performance .

360 The trend is to 360 Product mass user data based big data display platform , By searching for keywords , Quick access to heat trends 、 Understand the real needs of users 、 Understand the crowd properties of keyword search . Through these two big data analysis platforms , It can directly lock the search trend of keywords and the behavior habits of users .

Four 、 Competitive ranking keyword analysis

For each keyword bidding ranking , We all know very well , Its keyword Promotion , The conversion rate is relatively high , There will be marketers willing to spend a lot of money , Put on these keywords , You can use Baidu SEM Backstage keyword Planner , To view relevant contents .

At the same time, it can also be analyzed according to the hits and conversion of keyword bidding , So as to adjust the focus and targeted layout of the keyword strategy on the official website .

5、 ... and 、 The well-known Q & a platform collects keywords related to integrated products

For Q & a collection , It is actually a process of demand research , It can intuitively reflect a certain time node , What keywords are you particularly interested in .

The reference Q & a platform includes Zhihu 、 Baidu knows 、 And some questions about paid Q & A , In particular, the relevant questions answered by industry celebrities . Collect popular product related keywords , Analyze the needs of users and the advantages and disadvantages of products , Know yourself and your enemy .

6、 ... and 、 Use website statistical tools to analyze the search sources of keywords

The website statistical analysis tool is a traffic statistics system and website data service platform , Provide website traffic monitoring 、 Statistics 、 Analysis and other services .

Common website statistics tools include Baidu statistics 、 umeng cnzz Statistics 、 Google Analyst 、 I want statistics 、51yes Website traffic statistics and GoStats Website traffic statistics and analysis ; Use the website statistics tool to check the search sources of keywords, search habits and concerns , Then the layout of keyword strategy .

In addition to the above keyword research and analysis methods ,SEO Personnel should also pay attention to the relevant search and drop-down search of the search box keywords of the three search engines, as well as the word-of-mouth comments on their own products and competitors' products , And regularly summarize the product experience and expectations from the official social media , Constantly monitor the reputation of competitors , This is conducive to mining scarce content , Provide content creation materials for keyword promotion .

author ： Good advice

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