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Yijia will release ODM orders in 2020 and make efforts in the middle and low-end market
2022-07-27 23:36:00 【Xinzhixun】
Born out of OPPO Independent mobile phone brand of the system , In recent years, although the shipment volume of Canadian mobile phones has been small , But in the overseas high-end market, it is really popular . Especially last year 7Pro Of “90Hz+USF3.0” Our strategy has achieved great success , This year's one plus 8 Continue to pursue success on this road , OnePlus CEO Liu zuohu said , The characteristic of Yijia is fast . meanwhile , Yijia mobile phone has been positioned in the high-end flagship market .
Recently, an industry source revealed , One plus will be in 2020 Annual release ODM Order , Include 4G and 5G The project includes 4G The project has identified suppliers , and 5G Major projects ODM Manufacturers are still participating in the evaluation . without doubt , One plus starts to throw ODM project , No doubt ODM Industry plays a driving role . And this also means , Yijia will vigorously seize the middle and low-end market .
in fact , It is understandable to make this adjustment , According to Liu zuohu's recent statement , Yijia has made good achievements in the high-end flagship market : stay 2019 Ranked fourth in the global high-end smartphone market share in the third quarter of , Second only to Apple 、 Samsung and Huawei , according to the understanding of , This year, Yijia has made great changes in its market strategy .
Yijia mobile phone in terms of user reputation , Besides fast, there is hydrogen OS: The operation logic is clear 、 Advertising less 、 Color management and so on , These also make it possible to explore the market . Release in one plus ODM Back , Of course, we are also facing more brutal competition from Huawei and Xiaomi .2019 year ,ODM The two largest customers of the manufacturer are undoubtedly Huawei and Xiaomi , Which benefited ODM The company is mainly Wentai 、 Zyxel 、 Dragon flag and Zhongnuo .
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