Open up the connection between production and marketing and build a new digital supply chain of agricultural and sideline products

China is a big agricultural country , A by-product of agricultural production , Including agriculture 、 Lin 、 Herding 、 vice 、 Fishery products , It plays an important role in China's economy , Development and stability of agricultural and sideline products supply chain , It's about national security 、 It concerns the national economy and the people's livelihood 、 An important link in building a new development pattern of double circulation .“ We should establish a solid foundation for the development of the real economy , Supplement the short board of agricultural and sideline products supply chain .” Fu Longcheng, vice president of China Chamber of Commerce, said .

“ fourteen ” Five year plan and 2035 Suggestions on the long-term goals for the year 2000 / The outline also mentioned , We should consolidate the foundation of grain production capacity , Improve the industrial structure , Promote the value-added of agricultural products processing industry . The central government has launched... Across the country for the supply chain of agricultural and sideline products 34 Article policies and standards , Guide the deployment of agricultural and sideline products to promote the healthy development of agricultural and sideline products .

picture source ： origin of events

Looking at the development status of agricultural and sideline products industry chain , The whole is still extremely dispersed upstream and downstream + The situation of multi-level in the middle reaches .

The upstream ： With “ Smallholder ” Model production , Low industry concentration

According to the statistics of relevant institutions , There are about 2.3 Million farmers , farming 10 The number of farmers in the fields below Mu is as high as 2.1 Billion , This also shows that the current production and operation of the upstream of agricultural and sideline products in China is very scattered , Low concentration . Besides , Because of the high cost of obtaining local production information and the influence of trust mechanism , Purchase directly from farmers across brokers , It is difficult for middlemen to implement , It has virtually increased the level of rural brokers .

In the middle ： The intermediate links of the supply chain are lengthy , It is mainly a multi-level distribution mode with high loss

Most agricultural and sideline products must go through at least... From farmers to consumers 4 Tier supply chain , It's very lengthy . In the process , Storage of each link 、 transport 、 Loading and unloading leads to transportation costs 、 Labor costs are superimposed layer by layer , The gross profit margin of product retail terminal is generally low . Besides , Because retailers can buy from two 、 Third tier wholesalers purchase goods directly , Or from the place of origin 、 Purchase at the local wholesale market , As a result, agricultural and sideline products are produced in different areas “ role ” The cross circulation of , Lack of unified planning of market standards , Resulting in the decline of circulation efficiency , Products are difficult to trace .

The downstream ： The farmer's market is mainly retail , The supermarket 、 E-commerce jointly drives direct mining

at present , Most of the sales locations of agricultural and sideline products in China are still dominated by farmers' markets , The dispersion of retail stalls limits large-scale procurement , Make it more difficult for middlemen to integrate , Added midstream circulation links . On the other hand , The sales proportion of agricultural and sideline products in supermarkets in China has always maintained a stable and rapid growth , There is a lot of room for penetration in the future , The share of e-commerce is also rising rapidly , It will help to span multi-layer intermediate wholesale Links , Drive the large-scale purchase of agricultural and sideline products from the base or source .

Taken together , At present, the supply chain of domestic agricultural and sideline products is still lengthy 、 The multi-level distribution mode with high loss is mainly , E-commerce direct mining has poor profitability , The long-term operation effect has not yet appeared , Reduce intermediate links in the supply chain , Improving procurement efficiency will become the trend of agricultural and sideline products circulation in the future .

Deepen and refine the supply chain of agricultural and sideline products , Solve the pain points of traditional commodity circulation

In the second half of agriculture and animal husbandry , The supply chain of agricultural and sideline products is also becoming a key factor affecting the development of the industry . And when capital turns its attention to the supply chain platform of agricultural and sideline products , The digitization capability of the platform itself 、 The ability to build industrial clusters and provide one-stop services , It will also become the key to the development of the supply chain platform . But for most traditional agricultural and sideline products enterprises , It is really difficult to quickly build a professional and practical supply chain management platform , Based on this , Many agricultural and sideline products enterprises are supported by third-party professional companies or institutions , Build an efficient and reliable supply chain management platform . Can provide information services 、 Trading Services 、 Logistics services 、 financial service 、 After sales maintenance service 、 Marketing services and other one-stop deep value services , Realize data exchange 、 Full chain integration , Comprehensively improve the operation efficiency of the platform and enterprise income .

picture source ： Digital quotient cloud

Supply chain of agricultural and sideline products based on digitalization , Application of information technology through the Internet , Open up the information channel of agricultural and sideline products supply chain , Reduce intermediate circulation links , Improve circulation efficiency , Implement standardization 、 Visual operation , Promote the connection between production and marketing .

（1） Shorten the supply chain , Optimize enterprise operation process

In the past , The circulation links of single category agricultural and sideline industry chain are scattered , Often at least through agricultural producers 、 Agricultural materials N Grade distribution , To agricultural producers 、 agriculture products N First class dealers , Then it is sold to consumers in the form of goods through terminal retailers , The whole circulation cycle needs 10 Days or more . And optimize the circulation link through the supply chain management platform , It allows producers and sellers of agricultural and sideline products to complete orders directly online 、 payment 、 Direct logistics distribution , From five layers of circulation links to two layers , Significantly reduce transaction time .

（2） Improve product circulation efficiency , Make the dealer's performance cost from 16% Down to 6%

With long-term service support , Enterprises continue to produce customer types 、 Data flow such as total consumption of customers , The platform can carry out information analysis , Then feed back the analysis conclusion to the upstream manufacturer , Form standardized management and supply closed loop . Finally, the circulation efficiency of agricultural and sideline products can be increased to about three times that of the past , Significantly reduce the total inventory , It also promotes the dealer's performance cost from 16% Down to 6%.

Big data empowers , Quickly meet various data governance scenarios of enterprises

In addition to transforming the supply chain , Big data control is also particularly important for the agricultural and sideline products industry . Big data and informatization and the new industries and new business forms of modern agricultural development , It will greatly liberate and enhance the traditional agricultural productivity , Promote the high-quality development of agricultural and sideline products industry . Big data management platform actively built by agricultural and sideline products enterprises , By capturing Omni channel customer data , Let the data get through in real time .

picture source ： Digital quotient cloud

（1） Mining data value , Break through the barriers of multi-source heterogeneous data

Fast access through zero coding of external data , Internally standardized output after simplification , Get through the enterprise 、 The third party 、 on-line 、 Barriers to offline and other multi-source heterogeneous data . With connection data 、 personnel 、 technological process , Provide data fusion 、 Data management 、 Process development 、 Data services API Interface and other functions , Enable the overall operation of the enterprise , Maximize the value potential of data .

（2） All kinds of data are effectively shared , Help enterprise marketing development and transformation

Big data management platform analyzes user behavior insight data 、 show , Help enterprise marketing development and transformation , Realize the effective sharing of all kinds of data , According to the business type of customers 、 Analysis of daily purchasing habits , Using the algorithm model , Provide personalized purchasing goods and intelligent recommendation for enterprises , Assist agricultural and sideline products enterprises to achieve accurate operation .

（3） One stop self-service , Meet the various needs of enterprises

The platform has the function of one-stop self-service , The agricultural and sideline products can be operated according to the needs of the enterprise , Using existing program modules , Independent and rapid single image output or combined data platform . The whole data platform is relatively independent and shared , Data of the whole process 、 Program 、 The single image or data platform supports resource sharing , It can be used by other departments or units .

Summary and reflection

China's agricultural and sideline products industry is being driven by factors , To accelerate the integration of resources 、 Innovation and capital driven second half , Who can learn from technology 、 From product to service, accelerate the transformation and optimization of agricultural and sideline products supply chain , Who is most likely to stand on the tuyere of the era of agricultural and animal husbandry development , skyrocketing . Enterprises are actively engaged in the wave of digital transformation , Build a supply chain 、 Big data management and other platforms , Change the previous management mode of original thick lines , Realize the refinement of production , Form their own unique advantages , It can provide an important driving force for future development , Promote the sustained and high-quality development of enterprises .