Effectively use keywords to increase Amazon sales

in fact , Effective keyword selection can increase Amazon's traffic 8-10%.

One of the many reasons shoppers flock to Amazon is because Amazon has a wealth of products , We can make more choices . Although it is beneficial to customers , It will attract many consumers , But the competition on Amazon , More intense than physical stores .

In such a competitive environment , Sellers' ranking in product search is crucial . Although many factors will affect Amazon “A9” search algorithm , Including seller comments and product prices , But Amazon allows sellers to manually enter keywords in the seller Center , These keywords will be indexed for product search , Help you attract customers .

How to add product keywords

Product keywords can be added to the list through Amazon seller Center . After logging in , Go to manage inventory , Then click on the product you want to add keywords “ edit ”. then , go to “ key word ” tab , As shown below .

Although Amazon provides many areas for sellers to use , But most of all “ Search terms ” part . ad locum , Amazon gives sellers the opportunity to add up to five keywords to each product .

How to choose product keywords

Choosing the right keywords is crucial to the success of the product . Here are some tips from Amazon ：

Spacing is important ： Amazon will consider spacing when indexing keywords . for example ,“bifold”、“bi-fold” and “bi fold” Are treated differently . Please pay attention to the most commonly used spacing .

wording ： Many sellers will try to enter as many keywords as possible in the five search term fields . however , Amazon indexes these as phrases . Sellers should use “ teddy bear ” or “ Plush toys ” To get the best results , instead of “ Bear plush toys ”.

Don't double label ： Keywords or phrases already contained in the list copy should not be included in the seller Center search term . A copy of the list has been indexed by Amazon , So repeated words and phrases count them as empty .

Use all five search terms ： It's best to set keywords , This is not bad for your product . If the customer enters your search term , Please consider the possibility of their purchase . Combination of extensive matching and specific matching .

Using keyword tools ： The use of tools will make your efficiency faster , Amazon keyword tool , You can try ！