Analysys analysis: online audio content consumption market analysis 2022

at present , The domestic online audio content consumption market is in the stage of rapid development . data display ,2021 In China “ Ear economy ” The number of active users in the market has reached 8 Million people , Among them, the monthly active number of online audio segment market is stable at 3 Million people , And showing a steady upward trend .

According to the survey results , Current users pay for content included 、 Advertisement implantation 、 Brand customized programs / The consumption attitude of audio content including activities is positive , Future Podcast 、 Audio form represented by audio drama is expected to become one of the important positions of brand marketing .

To get the full version of this resource , Please pay attention to the official account. ： Xia said . Great Xia has gathered super 1.4 10000 reports or programs , Covering all walks of life , Assist in the workplace , Training pattern , Increase visual field .

Excerpts from the report are as follows ：

【 The full report 】 official account 《 Xia said 》; Xiashuo think tank official website ：www.guotaixia.com