The new media operation strategy (taking xiaohongshu as an example) helps you quickly master the creative method of popular models

In the operational phase , From the cover 、 title 、 The text and topic are four levels , To be specific, disassemble them one by one .

1. cover

Principles of graphic cover creation ：

Vertical screen 3:4： The official recommended sizes for pure graphics and text are 3 Kind of —— Vertical screen 3:4、 Square 1:1 And the screen 4:3, Vertical screen mode is recommended , Get more opportunities to show the cover image attention

Tonality is consistent ： Clean and consistent cover , The system is faster in recognition , It is more conducive to rapid distribution , It is beneficial for users to form cognition

To the point ： When users browse the discovery page , Is at a loss , At this point, you need to make sure that the picture has focus , Let users have the impulse to click .

Video cover creation principles ：

Vertical scale ： Video content size 4:3,16:9, Full screen can be sent , But the video cover is only available in three sizes ： Horizontal plate 4:3, Vertical plate 3:4, Square 1:1, Similar to the graphic content , Due to the small screen space occupied by the horizontal version , The vertical version occupies a large screen space , It is recommended to choose the vertical scale , Or embed the horizontal scale video into the video box of the vertical notes .

To the point ： When users browse the discovery page , Is at a loss , You need to write some small words on the video to highlight the key

2. title

The basis and function of the title , The upper limit of the title of the little red book is 20 A word , In addition, the cover occupies a large position , The title takes up less attention , The stimulation of users' attention is second only to the cover , For the title , Through the target population + problem + Solution + Emotional value + Action orders + Colloquial random combination . You can also use Yi Zhuan to get the title , Enter several corresponding keywords , You can automatically generate popular titles for you , Very convenient .

3. Content creation

The maximum number of words in the text of the little red book is 1000 word , It can't be too little , Short articles are not easy to collect , Usually everyone likes collecting “ Full of dry goods ”, They are afraid of too much content, and they can't remember it completely , Collect it for a rainy day , But don't pile too much , Don't try hard .

Before writing the text , As bloggers, we need to think , Why write the text ？ In my opinion, the purpose of the text is to explain the cover and title , Let the user read the notes , On the one hand, form mental cognition , On the other hand, order quickly , quick acting .

The most common method of text , It's the total - branch - General format , Specific writing content format , Personal bloggers are introduced from the first person , Write your pain points , Disadvantages of similar products , Then introduce the brand , How does this product solve pain points , What's the difference , What is the specific support , Finally, use the experience .

total ： Briefly introduce the basic information , If you write a post about beauty and skin care , Introduce the age , Skin texture , Daily skin care and so on , And what are the current pain points ？ If it's a travel note , Let's introduce the background first , If the National Day comes , Want to go out and relax , I want to visit Sanya seaside .

branch ： At this moment, it is mainly about the cover and title , Win customer trust , At this stage, you need to give users an irrefutable fact , Let her rest assured to choose .

total ： On the one hand, the summary description is the changes brought about by the product , For example, the current skin condition is particularly good , Plain face can go out directly , You can also add some at the end of the text , Words to guide customers' actions .

In text creation , In addition to the colloquial communication style in the text , Segmentation processing is also required , In each paragraph , By increasing the .- And other symbols increase the sense of reading experience , In addition, in order to reduce the dryness of the writing , Increase the interest of reading , We should also add some emoji expression , Such as fruit 、 animal 、 Words such as mood can be replaced by expressions .

4. topic of conversation

When the notes are released , You can choose the corresponding topic , Each topic will have a corresponding heat index , Topics can also participate in keyword ranking .

Select when publishing , Choose topics that are highly relevant to your content , When choosing , Also pay attention to the adaptability of the topic , The accuracy of choosing the wrong topic will also be relatively low .