Categories with good sales volume on the video Number

3·8 The goddess' Day promotion is over , But the consumption heat of live video number has not decreased .
Let's say the category with better sales on the video number , That silk silk fragrant cloud yarn must be on the list . at that time 3·8 Activities , Such businesses account for half of the official list of video numbers .

△ Screenshot of the source ： Video Number 3·8 List of Goddess festival activities
Youwang data recently observed , Many new businesses have entered this field , And the realization is excellent .
Why is this kind of goods so popular ？ What are the skills of live broadcasting of businesses ？ How to pry the flow ？
from 1 Copy into matrix number
Small shop GMV How to do it for tens of millions ？
We found that , In the picture above, the top ranked brocade silk edge fragrant cloud gauze , The shopkeeper of another matrix number susimai xiangyunshali also performed well .

△ Screenshot of the source ： Youwang data
By viewing the information of the bound store , The account store is bound with 5 Bloggers , In addition to the two accounts mentioned above , And the silk fragrant cloud gauze in Yanzhuang street 、 Yanzhuang street xiangyunsha Silk Museum 、 Fragrant cloud gauze on Yanzhuang street - Shopkeeper Li et al .

△ Screenshot of the source ： Youwang data - Shop details
These bound bloggers , near 7 It's live for days 151 Time , Forecast sales 1.37 Pieces of 、 Estimated sales 753.74 Ten thousand yuan .

But from 【 Store hotspot analysis 】 see , Stores bound to these accounts , Nearly a month （2.21-3.21） Estimated sales are close to 1200 Ten thousand yuan , It can be seen that after the live broadcast , The turnover of the store is still 600 More than ten thousand yuan .

△ Screenshot of the source ： Youwang data - Shop details - Store heat analysis
Video numbers are based on social relationships , It can realize the rapid growth and rapid fission of users in the social circle , And it can be effective 、 Continue to accumulate private traffic , In addition to making efforts during the live broadcast , You can also use the community 、 Small programs form a business closed loop , The transaction outside the live broadcast room has also become the focus that cannot be ignored .
From the live broadcast period to outside the live broadcast room , Full coverage , Achieve longer cycle operations .
We all know , The price of silk clothing is generally relatively high . From the distribution of commodity prices sold by the store ,300-500 The goods between Yuan account for up to 36.54%, But more than 500 Yuan is also a lot of goods , Proportion 36.06%.

△ Screenshot of the source ： Youwang data - Shop details - Store goods
It is also a social relationship based on video numbers , Silk, pure silk and other commodities with high customer price , In the scene of half the people , Give people a stronger sense of trust . And many consumer users of video numbers are taokuai without touch , On the left “ sister ”、 Right one “ My sister ” Warm and gentle call , This sense of trust will double , Let users feel that they are taking care of their relatives and friends , It can improve the transformation .
Of course, there is no shortage of refined operation , for example , Live broadcast rooms with different accounts , The construction of live broadcast scenes is also different . Bright and atmospheric T Stage scene , It makes people feel more fashionable and young , Also more high-end , The average price of goods in the live broadcast room is also relatively high . Simple and elegant Chinese style , The age group of users in the live broadcast room is relatively high .
Different choices 、 The scenes in the live studio are different , The audience will also be different .

Besides , The anchor's appeal 、 speciality , The tacit cooperation of the broadcasting assistants in the live broadcasting room 、 Set off the atmosphere , Time limit and price limit at the right time , It makes people feel that they have picked up a bargain when buying good things .
Small details of each step , Can contribute to the transformation .