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From comedians to NBA Zhan Huang, check the encrypted advertisements during this super bowl

2022-07-01 17:40:00 【Babbitt information】

notes , From the original Decrypt, The following is a full-text compilation （ This article is updated in real time ）.

This Super Bowl LVI There are many noteworthy points .

Cincinnati Bangladesh may win the first in the city NFL champion , Because San Francisco Joe Montana I was in 20 century 80 The s defeated them twice .

Or the Los Angeles Rams may become the first team to win the Super Bowl at home . last year , Tom · Brady's pirate team is Tampa Win. .

But anyway , There is no doubt about it , That is, viewers will see more bitcoin and cryptocurrency advertisements than ever before . It is reported that , At least six companies broadcast advertisements about cryptocurrencies during the competition , Include Bitbuy、Coinbase、Crypto.com、eToro、FTX and Bud Light（ A beer advertisement , But it includes Nouns NFT Glasses logo ）.

however , These are just advertisements we already know , They were announced in advance . In addition to these advertisements , People also generally expect , During the Super Bowl midfield performance , There may be some BAYC A loud cry , Because the performer Snoop Dogg and Eminem All of them BAYC.

From Matt - Damon to LeBron - James to Kevin - durant , Cryptocurrency companies have been using celebrity faces to plug in American consciousness Web3 Banner .

that , Whether these advertisements will encourage some people who have not been exposed to cryptocurrency before to get involved ？ Or they will make people give up , Or irritate those who have seen cryptocurrency as a scam ？

Maybe both . During the game , Please keep your eyes on us , To get all the information when each cryptocurrency advertisement appears .

to update ： Beer brand Bud Light Take the lead （ Afternoon est 6:50）

Budweiser —— Regular customers of every Super Bowl —— In this year's competition, we are the first to show some cryptocurrencies . Afternoon est 6 spot 50 branch , The beer giant unveiled its new drink Bud Light N3XT Advertisements ‌, This includes their participation Noun DAOs NFT Recognition of the series .

But the hint is subtle , The advertisement shows blocky glasses superimposed on a gallery painting , The glasses are Noun DAOs NFT A logo of the series .

The advertisement of Budweiser beer is not surprising , Because the company said last week that it would do so . At the same time , The reaction on Twitter is mainly about the comments on what beverage Budweiser is promoting .

to update ：Coinbase Free bitcoin （ Evening est 7:07）.

up to now , In the first quarter, there was a second cryptocurrency advertisement ! Coinbase‌ The first Super Bowl advertisement of was very clever ： This is a long 60 Of a second , Floating by different colors QR Advertisements composed of codes . It is not clear how many people held up their mobile camera and scanned the QR code , But anyway , The answer is that it opens a 15 The proposal of US dollar free bitcoin -- But only for new customers .

up to now , This ad seems to have a lot of traffic on twitter , People praised its originality . meanwhile , As this tweet shows , This advertisement seems to be very popular among dogs .

It seems that this advertisement has caused a great response , So that people say on twitter that the website has been temporarily closed .( Yes Coinbase Come on , This is not a good thing , But all the hype for it , It may mean a net win ).

However ...... The United States “ Prism ” Snowden, the plan revealer, tweeted that ,“Coinbase It took 1600 Million dollars on the Super Bowl advertisement , It aims to guide people to their websites , But it took 0 Dollars to ensure that the site starts in advertising 10 It won't crash in seconds , This is really Internet .”

to update ：TurboTax Mention cryptocurrency （ Evening est 7:45）.

And then ,Ted Lasso Appeared in the biggest football game of the day .（Ted Lasso It's an American Sports Comedy , among Jason Sudeikis The character of the same name was created for the first time in the play ）

The comedian Jason Sudeikis Played in Intuit The company's tax software TurboTax‌ Advertisements . One of the potential tax filers / The freelancer asked ：“ If ...... I don't know how to freelance , but ...... I'm in my hometown, Iowa Gravity The town invested in cryptocurrency .”

to update ：Larry David in FTX advertisement （ Evening est 7:50）.

Just before halftime , Sitcom "Curb Your Enthusiasm " star Larry David Appear in different roles in history , For some important innovations （ wheel ; Edison's light bulb ; democracy ） Put forward a bad view . Last , In modern times , In the face of FTX Mobile app , He said ," Uh ... ".（ The advertisement says , Don't look like Larry equally .）

although FTX‌ Has announced that it will launch Super Bowl advertisements , but Larry David It's a surprise . This advertisement is also related to Coinbase Advertising is the same , Including the elements of giving bitcoin .

to update ：“ young ” LeBron and “ elderly ” Of LeBron （ Evening est 8:25）.

Crypto.com‌ The advertisement of the was broadcast a few minutes after the half-time break , Young LeBron - James and older LeBron - James chatted .

" In terms of its core , This is really a story about all of us . We all have to make these great and brave decisions that affect our future ,"Crypto.com Creative director Ben Lay In the behind the scenes video of the advertisement .

to update ： Cryptocurrency ？ Stocks ？ Where to start ？( Evening est 9:05)

Evening est 9 Shortly after o'clock ,eToro‌ An advertisement of suddenly appeared .

The advertisement did not take A Celebrity opening , But start with something more approachable ： A confused guy stared at his cell phone . Besides , There is also a firewood dog in the advertisement .

Maybe it succeeded ？ At least one Decrypt Readers seem to think so ：

to update ： About the ball game （ Evening est 10:00）

In a backward situation , The rams finally won 23-20 win victory ,Matthew Stafford Not before the end of the game 90 In seconds , I found it a yard away Cooper Kupp, It's done once 15 Time 、79 Yard attack .

Kupp Was rated as this game MVP, It's done 8 Catch the ball ,92 Code and 2 Secondary array .

Cincinnati's total score in the super bowl is 0-3.

The End.

lately ,NFT The market is running all the way , Completely ignoring the continuous negative decline of the currency circle .NFT After several years of development , Gradually mature , Mainstream financial institutions have also begun to pay attention NFT investment .

This Thursday 8 spot , Jin Yuxin, blockchain analyst at Guosheng securities, takes you into NFT Open a new era , Details are stamped on the poster below ↓