If you want to build brand awareness, what bidding strategy can you choose?

An awareness focused bidding strategy

If you want your ads to be displayed when users query certain content , It will even be displayed in a specific position on the page , Then you should choose this bidding strategy .

The goal is

Display rate

Alternative bidding strategies

“ Share of target shows ” Bidding strategy ： This strategy helps ensure that your ads are in a specific position on the search results page （ It can be anywhere , Such as page header or absolute page header ） At least occupy a certain share of the number of exhibitions .

Application

It aims to raise awareness of the brand and the advertising series containing brand words .