The independent station is Web3.0. The national "14th five year plan" requires enterprises to build digital websites!

Focus on the present , People are constantly enjoying the convenience brought by digitalization , Behavior and consumption patterns have changed accordingly . China's digital transformation has also expanded from consumption to production , If you can't keep abreast of relevant demand changes , There will be a crisis in the operation and development of the enterprise , Will not only lose customer resources , It may also miss the development of the whole industry .

About enterprise digital transformation , stay 2021 year 03 month 11 Japan , The fourth session of the 13th National People's Congress voted to adopt 《 The 14th five year plan and 2035 The outline of the long-term goals for the year 2000 》 Resolution of , It also proposes to promote the deep integration of digital technology and real economy , Enabling the transformation and upgrading of traditional industries , New industries, new forms and new models will be created , Strengthen the new engine of economic development . Strengthen the innovation and application of key digital technologies ; Accelerate the promotion of digital industrialization ; Promote the digital transformation of industry . Besides , stay 《 The fourteenth five-year strategy and 2035 vision 》 In a Book , It also mentions , expect 2025 Number of websites owned by every 100 enterprises in 85 individual .

Speaking of the official website , This topic has been going on for about twenty years , From the official websites of the first batch of enterprises in China to the present situation of letting a hundred flowers bloom , Great changes have taken place in the form of official websites in the history of the Internet in China .

If you want to make an analogy ： That used to be old-fashioned 、 The traditional old official website is like a village “ Old house ”, Can live , It can shelter from the wind and rain , But the supporting facilities are not complete .

This kind of website can naturally meet the basic needs of enterprises in the past , But in the current digital economy , Various publicity channels 、 The continuous evolution of information carriers , The competitive position of the traditional official website has obviously declined a lot .

Compared with the traditional official website , Today's digital official website is like a city “ Boutique room ”, There are networks and elevators 、 convenient transportation , Surrounding hospitals 、 School 、 Shopping malls and other facilities are complete , Not only can people live , I can still live comfortably 、 Convenient to live .

However , from 《 China Internet Network Information Center 49 Statistics on the development of Internet in China 》 The report shows that , Independent websites are dying out very quickly . It's not that the website is useless , It is the mobile Internet era , The enterprise's own website is still in the last century 90 years ,PC Can time website still be useful ？

The Internet has been completely “ Move 、 social contact 、 intelligence ” 了 , And what we know about websites , Still in the last century 、90 years .

be based on LTD Inbound marketing of ideas （Inbound marketing） From guidance to transaction mode , application SaaS Independent station system , Iterating over traditional corporate websites , The release has the ability of official publicity 、 Material capacity 、 Linking ability 、 Digital official website of data capability , Improve organizational efficiency , Reduce the communication cost in business operation , Use the official website （ Independent station ） Create more sales opportunities , Help enterprises' performance growth .

After the fourteenth five year plan , In this year 5 month 17 Japan , Held by the National Committee of the Chinese people's Political Consultative Conference “ Promote the sustained and healthy development of digital economy ” At the special consultation meeting , Committee members and experts also pointed out that small and medium-sized enterprises account for the number of enterprises in China 90% above , Accelerate the digital transformation of small and medium-sized enterprises in a large number of areas , Build the whole chain 、 Whole process digital ecology , Enhance the resilience and independent controllability of the supply chain of the industrial chain . Receiving funds 、 technology 、 Talents and other factors , The digital transformation of small and medium-sized enterprises is the key to industrial digitalization , It is also a pain point and difficulty .

And based on LTD The marketing of ideas SaaS It can realize the management and control of business behavior 、 The whole process is digital , It can also effectively help enterprises increase revenue and reduce expenditure , Under the limited marketing budget, help enterprises achieve the marketing goal of pursuing high marketing revenue effect . Help enterprises build private domain traffic pools , Import public traffic into private traffic , Reuse in the future .

SaaS Model marketing tools , Provide services in subscription mode , Save enterprise R & D cost , Enterprises digitalize and cloud with less investment . also , be based on LTD The marketing of ideas SaaS The product update speed of weekly iteration , It also enables enterprises to conveniently use the latest products and services in the shortest time .

A wise man works according to time , A fool moves against the times .

Even from the perspective of the development of the Internet ,Web1.0 It's the first generation Internet ,PC（ personal computer ） The Internet is all powerful , The age of the Internet , The representative companies of this era include Yahoo 、 Google 、 Amazon 、 Sina 、 sohu 、 NetEase 、 tencent 、 Baidu 、 Alibaba 、 Jingdong etc. .

But in Web1.0 Time , Users basically passively accept the content in the Internet , Few people can deeply participate in the construction of the Internet .

2008 year , The widespread use of smart phones ,Web2.0 To open the curtain . Various services on the Internet can be applied to social life , on-line （online） And offline （offline） Start interacting closely .

Social networks 、O2O service （ Online to offline services ）、 Mobile phone games 、 Short video 、 Live online 、 Information flow services 、 Mobile Internet services such as application distribution and Internet finance have become the mainstream .

stay Web2.0 Time , Users can independently create content in the Internet , However, the traffic entrance and benefit distribution are controlled by various Internet giants , And privacy and security issues are difficult to protect .

Web 1.0 and Web 2.0 Combination , Formed Web3 Digital ecology of , Where users can really have their own data .

stay Web3.0 Time , Users will become the real creators and builders of the Internet , The data information and data assets created by users will belong to themselves . Everyone involved in Web 3.0 All individuals will enjoy their own dividends .

Through change , Enterprises should seize the opportunity of policies and times .

Embrace the great era , Enterprises, big or small , All should be platforms , Direct connection to customers , Deep ploughing is based on the official website （ Independent station ） Private domain operation of , Be the master of your own Internet , Take the digital official website as the main position of external marketing and the marketing material center , External content marketing , With the help of we media 、 Advertising platform 、SEM、EDM Such as business expression or value creation content of products and services , Build a network-wide and domain wide customer approach , Realize the marketing from guidance to transaction 、 Receive visitors 、 Transformation system , All business data is returned to its own digital official website , Realize the internal and external closed-loop and whole process digitalization of enterprise operation 、 visualization . Be bigger and stronger .