Video number one video broadcast 260million

Oral emotional videos are not uncommon in video numbers , Usually, real people appear , The content contains philosophy of life 、 Ups and downs and so on , Hit the pain point of the user's heart through short words , Stimulate user identity , Then promote them to like 、 forward 、 Leaving a message. .

Xiaoxiao believes that many people now live 、 Work pressure is high , I hope the video can encourage them , Therefore, the video topics are inspirational 、 Positive energy , For example, in many videos, you can often see Xiaoxiao shaking his fist at the end , Say to the user in front of the camera “ friend , come on. ！”

And the strong voice of laughter in the video , Users can't help feeling excited when watching .

The video is usually shot late at night , The shooting background is usually in the mall 、 By the road 、 Waiting at the door of the shop , The background of grounding gas is conducive to shortening the distance between users .

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During video production , Xiaoxiao will spend a lot of time thinking about copywriting , Study how to make copywriting more grounded , Make users feel more connected , For example “ friend , You must endure , It is necessary ！” In this video , Xiaoxiao describes a hard and painful day like this ：

“ You've experienced lying in bed , Tears ran across the bridge of the nose , Into the other eye , And then flow to the pillow , Dye your hair wet again , Does your nose feel suffocating ？” Specific scenario descriptions will make users feel more empathetic .

“ Let users feel that what I am talking about is what they have experienced , It's easier to resonate 、 Feeling , It will be forwarded in large numbers 、 give the thumbs-up 、 Comment on .”

According to statistics , Laughter and Enlightenment produce 279 give the thumbs-up 10 ten thousand + Hot style . from 【 Youwang data 】-【 Blogger trends 】 You can see that the account is close 30 Days later 26 Article works , The average number of likes reached 7.88 ten thousand , forward 6.5 ten thousand .

△ Screenshot of the source ： Youwang data - Blogger trends

Some of them are like 10 ten thousand + Works reach 17 strip , Proportion 65.38%.

△ Screenshot of the source ： Youwang data - Advanced data

Popular video , One “2022 year 2 month 22 Japan , Tuesday , Lunar calendar 2 month 22 The most loving day , Let's make a wish together ！” In the video , Release only 9 The number of likes will break in an hour 10 ten thousand +. According to Xiaoxiao , Many videos of the account are 24 Break through within hours 10 ten thousand + give the thumbs-up .

△ Screenshot of the source ： Youwang data - Heat analysis

By observing the comment area of multiple videos , Will find “ say ” Words take up a large proportion of space , Many users will comment after watching the video “ That's right ”“ It's about me ” And other similar comments , It can be seen that users agree with their content .

△ Screenshot of the source ： Youwang data - Heat analysis

Besides , adopt 【 Distribution of work release time 】 It can also be found that the release time of xiaoxiaowu account is usually in the evening 7 Point or 8 spot , among 7 Percentage of points 46.15%.

Fixed update time can cultivate users' viewing habits , And the night is a hard day to rest 、 When removing the guard , At this time, let users watch emotional videos , It is easier to arouse the emotional resonance of users .

Besides , Xiaoxiao will also carry hot topics in the video , Drain video , Increase exposure , Common topics are # emotional # The positive energy # Inspiration and so on .

According to Xiaoxiao , from 2020 year 11 Since the month of operation , Accounts attract 338 Million users pay attention to . The number of videos on the account is more than 100 million , One of the videos has reached 2.6 Billion , Number of likes 1000 ten thousand +, comments 10 ten thousand +.