Several methods of enterprise competition analysis: SWOT, Porter five forces, pest "suggestions collection"

Hello everyone , I meet you again , I'm your friend, Quan Jun .

Recently, the laboratory will apply for an Internet + Project , In the project Enterprises The content of the business section really makes us engineering students unable to start , I got a little clue after consulting a student girl related to a major ( Thank you for your help here ~), In line with Interdisciplinary , Learning more is harmless Principles , Just Force Learned the relevant contents of Bohr economics , Here is a brief summary of the methods learned about competitive analysis ~

Catalog

1、SWOT analysis

2、 Porter's five forces model

3、PEST analysis

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1、SWOT analysis

SWOT analysis Situation analysis ,20 century 80 In the early s, it was proposed by Professor Merrick, a professor of management at the University of San Francisco , Including analyzing the advantages of enterprises 、 Inferiority 、 Opportunities and threats , Often used for Enterprise strategy development 、 Competitor analysis Etc .

SWOT Analysis It mainly focuses on the strength of the enterprise itself and its comparison with competitors .

Opportunity and threat analysis Pay attention to the changes in the external environment and the possible impact on the enterprise . The analysis of the environment generally uses PEST Analysis or porter's five forces analysis .

In the adaptability analysis, it is necessary to S、W、O、T Four different combinations of are used for different pattern analysis ：

1. Leverage effect ( Inferiority + The opportunity to )： Leverage effect arises when internal advantages and external opportunities are consistent and adapt to each other . In this case , Enterprises can use their internal advantages to pry up external opportunities , Give full play to opportunities and advantages .
2. Inhibitory ( Inferiority + The opportunity to )： Inhibition means obstruction 、 prevent 、 Influence and control . When the opportunities provided by the environment do not match the internal resource advantages of the enterprise , Or when they cannot overlap , No matter how big the advantages of the enterprise are, they cannot be brought into play . In this case , Enterprises need to provide and add certain resources , To promote the transformation of internal resource disadvantages to advantages , So as to cater to or adapt to external opportunities .
3. Vulnerability ( advantage + threat )： Vulnerability means a reduction in the degree or intensity of an advantage 、 Reduce . When environmental conditions threaten the company's advantages , The advantages are not brought into full play , There is a fragile situation with poor advantages . In this case , The enterprise must meet the customer service threat , To take advantage of .
4. Problematic ( Inferiority + threat )： When the internal disadvantage of the enterprise meets the external threat of the enterprise , Enterprises are facing severe challenges , If not handled properly , It may directly threaten the survival of the company .

Reference link ：https://wiki.mbalib.com/wiki/SWOT%E5%88%86%E6%9E%90%E6%A8%A1%E5%9E%8B

2、 Porter's five forces model

Porter's five forces model It's Michael · potter (Michael Porter) And 20 century 80 It was put forward in the s An analytical model for competitive strategy . As the name suggests, Porter proposed a competition in the industry , Not just in the hands of the original competitors , But there are five basic competitive forces , The comprehensive strength of these five basic competitive forces determines the intensity of industry competition , This determines the ultimate profit potential of the industry and the degree of capital flow to the industry . The five competitive forces determine the profitability of the industry , And point out the core of enterprise strategy , It should be in the right industry and the most attractive competitive position in the industry . The change of different combinations of the five forces will eventually affect the change of industry profit potential .

Porter's five forces analysis belongs to the external environment analysis Micro environment analysis , It is mainly used to analyze the competition pattern of enterprises in this industry and the relationship between this industry and other industries . In essence, it is a strategic application tool of management thought in the practice of enterprise marketing management , Our enterprise marketing managers are required to manage the enterprise from the perspective of strategic analysis , It emphasizes a kind of strategic consciousness , Or the application of strategic thinking .

Reference link ：https://wiki.mbalib.com/wiki/%E6%B3%A2%E7%89%B9%E4%BA%94%E5%8A%9B%E5%88%86%E6%9E%90%E6%A8%A1%E5%9E%8B

3、PEST analysis

PEST analysis It is a method used by strategic consultants to help enterprises review their external macro environment . It refers to the analysis of macro environment . Macro environment refers to various macro forces that affect all industries and enterprises . Analyze macro environmental factors , Different industries and enterprises according to their own characteristics and business needs , The specific content of the analysis will be different , But generally we should deal with the political and legal environment 、 The economic environment 、 The social and cultural environment and technical environment are the four main external environmental factors that affect the enterprise , be called PEST analysis .

PEST analysis Relatively simple , Its application fields include ： Corporate strategic planning 、 Market planning 、 Product management development 、 Research Report Writing, etc .

Reference link ：https://wiki.mbalib.com/wiki/PEST%E5%88%86%E6%9E%90%E6%A8%A1%E5%9E%8B

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