Is there a general formula for tens of millions of players? B station is underestimated as a hot money opportunity!

stay B Is it necessary to catch up with the old traffic ？

You know, B Stations “ Treasure of town station ” Do you ？

2019 year 7 month ,B standing UP Lord 「 Rowan Atkinson 」 Created works 《【 Paidaxing's monologue 】 A story about normal people 》, This work uses animation 《 Spongebob 》 For the theme element , Intercept some classic bridge segments for secondary editing , Match with the music rhythm of ghost animals , Give the work a new story idea .

source -B standing 【 Inbound must see 】

Take paidaxing as the main body to irony the current situation of social groups , Classic fragments in the work “ Mom , What kind of animal is that ？ That's rubbish , baby .” It's a circle , It once became a popular short video platform BGM.

The thought-provoking connotation is highly praised by the audience as “ It's the most awesome ghost animal I've seen in recent years ”.

source -B standing

Such an excellent work may be difficult to reproduce its connotation , But it can extract the creative elements of high-quality works , In conclusion, it is ： classic + Second creation .

The second innovation is B standing UP The Lord is very representative , It is also one that the platform has been vigorously supporting “ fine tradition ”. But if you think that the second innovation object is only hot related, you are wrong , Fleeting hot spots certainly need to be pursued , But there are two points we need to pay attention to ：

B Station pays more attention to Precipitation of digital assets , It is the time compound interest mentioned by the official 、 Content compound interest , This is a B The platform attribute brought by the station's medium and long video .

Z Generations as B The main force of station users , They can not only adapt to the information products of the fast times , At the same time Deep resonance has strong needs .

Combined with these two points , Compared with the instant hot spot with short time limit , What will last forever is the second creation of classic elements , The more satisfied Z Group memories of generations , The more you can get a long-term compound interest effect .

With UP Lord 「 Yellow squares and pink stars a」 For example , stay 5 month 23 Japan UP Main release works 《“ light light knock Wake up sink sleep Of heart spirit ”》, Up to now, it has collected 1379.33w The amount of play , The number of likes in interactive data is as high as 123.1w, The overall data has reached B Station rare pop video height .

source - Fruit collection · Flying melon data （B Station Edition ）

stay 2019 year UP The main use of 《 Spongebob 》 To create a B The treasure of a station , There are still UP The Lord uses what he has learned , It is also a classic animation 《 Spongebob 》 Second creation , Also obtained the high heat transmission , This shows “ The second creation of classic elements is B The station is never out of date ” Our platform style .

But users will also be aesthetic tired if the homogeneity of classic innovation and innovation is serious , How can classic second innovation innovate on this basis ？

Classic erchuang can still play like this

- Kill two birds with one stone ： Real time traffic + Classic animation

Although the hot spot is short , But it is undeniable that hot spots are the latest products under the change of information , Since the hot spot needs to be pursued 、 Old traffic has far-reaching advantages , Then you can combine the two , What will be created is A new long-term top flow that resonates with the Group .

7 month 6 Japan , Jay Chou's debut album Prelude 《 The greatest work 》 Cause the whole network hot discussion , Officially authorized second innovation ,B For this reason, the station opened the second innovation zone of Jay Chou's new song .

source -B standing

UP Lord 「 Shining Dark Knight 」 Facing the latest hot wave in 7 month 8 The work was released on the th 《【 The greatest work 】 The synchronization rate of sound and picture is as high as 99.99999%》, In the video UP Main collection of classic animation 《 Tom and Jerry 》 Multiple segments , And 《 The greatest work 》 The audio is highly overlapped , Dynamic pictures give audio a concrete visual experience , Finally complete the top stream work of the combination of the old and the new .

Once the work is released , Less than a month's time not only has 737.04w The amount of play , The interaction rate is even higher 22.26%, The ratio of sowing powder is almost ten million times higher , In particular, one key and three consecutive numbers are all over 6 digit .

source - Fruit collection · Flying melon data （B Station Edition ）

Until today, the works are still Have every hour 3.6w Playback increment of , Realize hotspots + Long term compound interest brought by classic second innovation 、 Content compound interest .

source - Fruit collection · Flying melon data （B Station Edition ）

- Trans regional second innovation ： knowledge + Classic animation

The material of the work is diverse , stay B The station doesn't have to stick to a partition and concentrate on creation , Cross regional linkage is always B Station users love “ Double kitchen ecstasy ”.

Therefore, the second creation of classic animation can also be superimposed with elements of other partitions , such as UP Lord 「 Da Fu Gu 」 Commercial single works linked with the cosmetics and skin care brand Huaniang , In the works UP The master calculated how many fatal blows Tom received in the animation , Thus, it reverses how many lives Tom has in the animation , The process of calculation includes many Formula knowledge related to science , It prompted many audiences to participate in the calculation and discussion in the barrage .

source - Fruit collection · Flying melon data （B Station Edition ）

At the end of the video, animation is animation , There is no such thing as a cat in real life “ Nine lives ”, It's not like Tom in the animation “ Can't die ”, The theme of protecting animals sublimates the style of the whole work .

Cross regional linkage between animation and knowledge , It has abandoned the boring atmosphere of Science , It also has a positive learning interest on the basis of classic second creation .

alike , The work also received B Active communication of station users , Nearly ten million views and nearly one million likes are showing Classic animation in Z The appeal of generations .

source - Fruit collection · Flying melon data （B Station Edition ）

Driven by classic animation , The brand has also gained more voice accumulation than expected in this cooperation , Quickly gain user familiarity in the circle , Infiltrate the efficacy of products into young groups .

Z Generations as B Station user principal , Classic elements full of childhood memories for Z The influence of generations can be seen , To sum up , We should not ignore the group appeal brought by the old traffic , Brand and UP The master is chasing the flow at the same time , pay attention to Z The inner needs of generations are still worth exploring .