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Haidilao is expected to have an annual net loss of 3.8 billion to 4.5 billion and close more than 300 stores

2022-06-21 07:55:00 leijianping_ ce

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RedI network Lotte 2 month 21 Reported Wednesday

Haidilao recently issued an announcement , Said to be expected 2021 Annual revenue exceeds 400 Billion , Increased by more than 40%, Expected net loss 38 One hundred million yuan to 45 One hundred million yuan .

haidilao 2020 The net profit for the year is 3.1 One hundred million yuan .

Bottom fishing scale , There are several main reasons for the loss :

1,2021 year 300 The one-time loss of disposing long-term assets caused by the closure of more than restaurants and the decline of restaurant operating performance 、 The total impairment loss is about 33 One hundred million yuan to 39 One hundred million yuan ;

2, Continuous changes and repeated outbreaks in the world ,2020 year 、2021 The impact of the rapid expansion of store network and the company's internal management problems on the operation of Haidilao restaurant in .

Especially in 2021 In the second half of , Haidilao's restaurant operations have been significantly affected by global and regional outbreaks and public health control measures , Cause Haidilao restaurant 2021 The operating performance in the second half of the year was relatively 2020 There was a decline compared with the same period last year . Overseas stores 2021 There was an increase in losses in .

Undersea fishing point , Always pay close attention to market conditions and adjust business strategies and operations to reduce negative impacts . To improve the group's operating performance , The company 2021 year 11 Launch in 「 Woodpecker project 」, Led by Ms. Yang Lijuan, executive director and deputy CEO . The group has also taken proactive measures to control rents and other operating costs , Strictly manage working capital and use credit financing and equity financing means , Ensure stable cash flow and good cash position .

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Lei Di was founded by Lei Jianping, a senior media person , If reproduced, please indicate the source .

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