That is, a one-stop live broadcast service with "smooth live broadcast" and full link upgrade

Growth is slowing , The cost of buying volume rises . The brutal growth of the live broadcasting industry is a thing of the past .

data display ： The domestic live broadcast market has been cultivated for a long time , The demographic dividend has been fully understood , The growth rate of the total number of users watching live broadcast has gradually slowed down , The short-term rise brought about by the epidemic has gradually dropped with the implementation of reliable domestic epidemic prevention measures . Pure customer extension has been transformed into user competition between platforms .

On the other hand , As cloud merchants begin to clean up lines with weak profitability or losses , As a synonym of low cost CDN Service prices are also rising .

Allocate costs reasonably through refined operation , Better guarantee the actual experience of users , Only in this stage can we compete with other live broadcast platforms for traffic and seize the first opportunity .

Most of the direct revenue of live broadcast comes from the user's reward to the anchor , At the moment when the consumption consciousness gradually changes from impetuous to peaceful , It can stimulate users' consumption desire 「 The grand ceremony 」 It has become an important source of platform revenue , By the month 、 Various activities held quarterly or even throughout the year , It has become a major event for the direct revenue of the live broadcast platform .

The revenue of the platform depends more on large-scale activities , Rely more on a small number of high-quality users , Ensure the viewing experience of high-quality users at a specific time , It has become the top priority to ensure the stable revenue of the platform .

In view of the current increasingly severe market environment 、 as well as CDN It is often used in daily use 、 Delay ,ZEGO Recently launched 「 Live broadcast 」 Full link upgrade one-stop live broadcast service , Strive to provide users with the best full scene solution for live broadcast experience .

01 Multi gear switching , Fine operation

In the past live broadcast , Whatever platform you choose to use CDN or RTC service , Once you want to switch to achieve cost or quality optimization , It takes many times 、 Repeatedly connect 、 And the two cannot be switched at will in the process of use . For quality users 、 The refined operation of the region has also become difficult because of this . Can not be based on the actual situation , Give priority to ensuring the viewing quality of users in regions with high willingness to pay , Control the traffic cost of users in regions with low willingness to pay .

So ,ZEGO Chang live broadcast provides developers with three levels of differentiated live broadcast services （ Ultra low latency live L3、CDN Plus live broadcast 、CDN live broadcast ）. meanwhile ,ZEGO Live broadcast of Chang live collection 、 Real time audio and video 、AI And so on , A smooth access SDK, It can not only cover the live broadcast demand of the whole scene , It can also switch between real-time audio and video and live broadcast .

By Region 、 Customer group , Business scenarios and other multi-dimensional references , Combined with business development needs , Users can make different gear matching strategies in the background , Adjust at will to realize fine operation .

02 Business goes to sea Key optimization

Pan entertainment is the current outlet , Countless pioneers have set sail 、 It's a good harvest . However, in addition to dealing with different regional cultural characteristics and regulatory policies, overseas live broadcasting business should be carried out 、 The great differences in network conditions between different countries and regions will also become a stumbling block on the voyage to the sea .

In the Middle East where pan entertainment is very prosperous ,CDN The quality of is obviously weaker than that of other areas , Before improvement, the video jam rate can reach 14%. Smooth live broadcasting can effectively reduce the jamming , Provide smooth and reliable technical support ：CDN Plus Can be relatively reduced 40% Video Caton rate ,L3 Can be relatively reduced 84% Video Caton rate .

ZEGO Live streaming is aimed at CDN Focus on improvement in different overseas regions with poor quality , Provide global coverage of smooth 、 Stable live broadcast distribution , Help the business to be fast 、 Stable sailing .

03 Intelligent sniffing 、 Reliable disaster recovery

CDN Jams and malfunctions occur from time to time , And the speed of maintenance and repair lags behind , Therefore, each live broadcast platform often needs to prepare multiple CDN Line from line switching disaster recovery .

Obstacle removal 、 lock 、 Switching requires not only additional O & M costs , At the same time, the processing speed also directly affects the user's Caton 、 The duration of the black screen , For the number of online users 、 Revenue and other core business indicators have a negative impact .

ZEGO Live streaming can intelligently sniff the actual experience of users , When the customer is currently using CDN When the line fails, it becomes stuck , It can intelligently switch the user's CDN line , There is no need for customers to check by themselves 、 Switching lines . Effectively solve uncontrollable problems CDN Trouble problem , Reduce the impact of large area Caton on the business , Ease the pressure of operation and maintenance , Provide industry-leading live broadcast service guarantee .

04 Complete supporting facilities 、 Comprehensive upgrading

Chang live integrates ZEGO Powerful and complete end-to-end capabilities , From sound and picture quality to fluency , from AI Beauty to the meta universe . While focusing on the upgrade of live broadcast experience , Enable customers to expand rapidly Avatar、 Virtual world equivalent meta cosmic power .

Extremely clear picture quality ： The highest support 4K The resolution of the , Self developed and optimized H264、H265 Wait for the codec , And combine with the end supersession 、AI Visual beauty / Filter, etc , It has an extreme live video experience of low code and high definition , Realize the overall improvement of live video quality .

Second on ： The global 500+ You can use BGP Nodes and excellent global network scheduling strategy , Support the second startup strategy such as preloading live streams , Effectively reduce the duration of the first frame , Help the business build the seckai optimization scheme , Realization 99%+ The second opening rate .

4 Line code full platform fast access ： Lianmai interaction 、 Real time message 、 Cross room interaction 、 Recording on demand 、 Multi channel mixed flow 、 A large number of games, such as beauty and voice changing API; adapter 30000+ Terminal equipment and peripherals , compatible 25 Seed platform / Language .

The world's leading meta universe expansion capability ：Avatar、 virtual world 、AI Noise reduction and other emerging capabilities are within reach , Upgrade quickly , Always at the forefront of the industry trend .

Conclusion

Whether the growth is gradually stabilizing 、 Domestic market with intensified platform competition , Or both opportunities and risks , Promising overseas markets . Stable technical support is always the premise of high-quality service and content output .

In view of the refined operation demand in the current live broadcast market ,ZEGO Live streaming from the most widely used CDN Starting with , Plus ultra clear 、 Second open and other technology upgrades , Strive to provide users with technical support more in line with actual needs with an extremely engineering attitude , Use finer granularity to realize fine operation , Help enterprises to break the waves in the tide .