[notes] Apocalypse: list of practical experience and reflection of product managers

Interactive design 4 Strategy ： Reasonable deletion 、 Hierarchical organization 、 Timely hiding 、 Clever transfer .

When designing technical products , At least consider 3 Angles ： Management 、 The engineer 、 user .

Best practice

1. Responsibilities of product management

Many product managers waste a lot of time on work unrelated to products , such as , Marketing management and project management , These are not the jobs that product managers should do .

2. User experience

For most software products , User experience is the life of products . Product managers should work with interaction designers 、 Developers work closely together , Well designed user experience , Create products with practical value .

3. Opportunity Assessment

Replace outdated market demand documents with convenient and fast Opportunity Assessment Methods . Before designing the product , First, clarify what problems the product needs to solve , For whom to solve the problem , And the criteria for evaluating products .

4. Special user

Some product teams try to bypass users , Direct design 、 Develop a product , This idea is ridiculous . There is no shortcut to create excellent products , Only ask users to try the product repeatedly , Continuous improvement .

5. Product principles

The main content of product management is to make decisions . Clear product principles can help product managers and product teams set clear value standards , Make decisive decisions .

6. Personas

Personas are another tool to help product managers make decisions . Classify the target users according to their characteristics , Analyze one by one 、 Understand their emotions and behaviors , Take this as the basis for decision .

7. Explore （ Definition ） product

The main responsibility of the product manager is to explore （ Definition ） valuable 、 Usable 、 Viable products . Unless the product manager determines these three points , Otherwise, the efforts of colleagues will be in vain .

8. Using prototypes

Using high fidelity prototypes is exploration （ Definition ） Key steps of the product . There are reasons ： First of all , Force product managers to define solutions in depth ; second , Real users can participate in the test 、 Verify product ideas ; Third , It can intuitively show the design idea of the product to the team .

9. Users participate in prototype testing

With the product prototype , Product managers can easily ask users to verify product ideas . Prototype testing is a work skill that all product managers and product designers must master . Getting effective user feedback is the most important job of product managers .

10. Improve products based on data

Successful product managers know how to use data to improve existing products . Improving products is not to blindly add new functions according to customer requirements , But according to the actual application of the product , Constantly improve the indicators of products , Gradually improve the products .

Product manager's checklist

1. Can the product attract the attention of target consumers ？

2. Whether the product design is humanized , Whether it is easy to operate ？

3. Can the product win in the competition ？ Even in the face of the changing market in the future , Are you still sure of winning ？

4. Do I know the target users ？ product （ Not an ideal product , But actually developed products ） Whether it can be recognized by them ？

5. Is the product different from other products on the market ？ Can I clearly explain these differences to the company's executives in two minutes ？ Can you explain clearly to the customer in one minute ？ Can you explain it clearly to experienced industry analysts in half a minute ？

6. Can the product work normally ？

7. Whether the product is complete ？ What is the user's impression of the product ？ How about sales performance ？ Whether the sales task can be successfully completed ？

8. Whether the characteristics of the product are consistent with the needs of the target users ？ Whether the product features are distinctive ？

9. Is the product valuable ？ How much is it worth ？ Why is it worth so much money ？ Will users choose cheaper products ？

10. Do I know what other team members think about the product ？ They think the product is good ？ Whether their views are consistent with mine ？
ps: Excerpt from 《 The Book of Revelation Create products that users like 》