Diagram of the quarterly report of station B: the revenue is RMB 5.1 billion, with a year-on-year increase of 30% and nearly 300million monthly active users

RedI network Lei Jianping 6 month 9 Reported Wednesday

Bili, Bili （NASDAQ: BILI,HKEX:9626; abbreviation “B standing ”） Published as of 2022 year 3 month 31 Unaudited financial report for the first quarter of the day . Results show that ,B standing 2022 Revenue in the first quarter of 2007 50.54 Billion , Year-on-year growth 30%.

2022 First quarter of 2009 ,B The average monthly active users of the station increased year on year 31%, reach 2.94 Billion ; The number of active mobile users increased year on year 33%, reach 2.76 Billion . Expansion of community quality content and full category 、 Creation of full scene content ecology , Push B The daily average number of active users of the station has reached 7940 ten thousand , Year-on-year growth 32%.

B Station chairman and chief executive officer Chen Rui said ：“2022 First quarter of 2009 , Facing the challenges caused by the epidemic , Our business has still achieved steady and resilient development . In this quarter , The user scale and community activity have maintained high-quality growth , The monthly average number of active users increased to 2.94 Billion , The average daily usage time of users is up to 95 minute , Set the highest record in the company's operating history . meanwhile ,B The proportion of monthly average paying users has also climbed to 9.3%.”

Chen Rui said ：“2022 year , On the premise of maintaining healthy user growth , The strategic focus of the company will focus on accelerating the commercialization process , And further reduce cost and increase efficiency . As the epidemic situation in Shanghai eases , We believe that all businesses will return to the normal growth track as soon as possible .”

Preparing for Dual Major listing

2022 year 3 At the beginning of ,B Station announces that it will 24 Within six months 5 Billion dollar stock Buyback program . By 2022 year 3 month 31 Japan ,B The station has repurchased about according to the plan 140 Million ADSS , The total cost is about 3000 Thousands of dollars .

To continuously optimize the debt level , In the first quarter , The total amount of principal repurchased and cancelled by the company is 2.04 Billion dollars in 2026 year 12 Convertible senior notes maturing in December , The total cash cost is 1.48 Billion dollars .

2022 year 3 month ,B The station applies to the Hong Kong stock exchange for conversion to a major listing in Hong Kong , At present, it has been confirmed by the Hong Kong stock exchange , The estimated effective time is 2022 year 10 month 3 Japan . Come into force after ,B The station will become a dual major listed company on the Hong Kong Stock Exchange and NASDAQ , This will further optimize B Standing on the flexibility of the capital market , expand B The size of the station's investors .

B standing Q1 revenue 50.54 Billion Year-on-year increase 30%

B standing 2022 The first quarter of the year's revenue was 50.54 One hundred million yuan , year-over-year 39 One hundred million yuan growth 30%.

among ,B standing 2022 In the first quarter of, the game revenue was 13.58 One hundred million yuan , Year-on-year growth 16%, The proportion of revenue is 27%.

B The station continues to lay out the game self-study ability , at present ,B Station has obtained 3 New game version number , More games are also being approved . The two quarter B The station will also be launched in overseas markets 3 A new high-quality game .

B standing 2022 In the first quarter of, the value-added business revenue reached 20.52 One hundred million yuan , Year-on-year growth 37%, The main reason is that the sound development of live broadcast and large member services has promoted the revenue growth of value-added services . In this quarter, the average monthly paid users of live broadcasting business increased year-on-year 60%.

B standing 2022 Advertising revenue in the first quarter of 10.41 One hundred million yuan , Year-on-year growth 46%, The proportion of revenue is 21%.

game 、 Beauty and skin care 、3C Digital 、 Automobile and Food & beverage are the top five advertisers .B Stand and say , It will further improve advertising efficiency by optimizing algorithms and product capabilities .

B standing 2022 E-commerce and other business revenue in the first quarter of 6.03 One hundred million yuan , Year-on-year growth 16%.

E-commerce logistics problems caused by the epidemic , since 3 The contract performance efficiency of commodities will be affected to a certain extent from January .B The station provides delayed delivery, automatic refund and other services to affected users .B Stand and say , With 5 Monthly logistics gradually recovered , The trading volume of e-commerce also continues to rise .

Mobile end monthly active users 2.76 Billion Year-on-year increase 33%

B standing 2022 Monthly active users in the first quarter of 2.94 Billion , Year-on-year increase 31%, Mobile end monthly active users 2.76 Billion , Year-on-year increase 33%.

This quarter B The average daily video playback volume of the station is close to 30 100 million times , Year on year increase 84％; The total playing time of daily average video also increased year-on-year in this quarter 52%; The average number of interactions in the community is up to 123 100 million times , Year-on-year increase 87%. The average daily usage time of users is up to 95 minute .  

B Stand and say , since 2021 Since then ,B Go online through the station Story-Mode Vertical video 、 Promote smart TV applications , It meets the needs of users in different scenarios 、 Viewing demand for different content categories . among Story-Mode Vertical video brings new play increments to the platform , The proportion of vertical video playback to the total playback has exceeded 20%, And showing a continuous upward trend .

High quality PUGV（Professional User Generated Video, That is, professional users create videos ） Content and a large number of high-quality creators are B The station is the core driving force for the sustainable development of the community .

2022 First quarter , With the rapid growth of community scale and the virtuous circle of content Ecology ,B Active every month UP The primary quantity reaches 380 ten thousand , Year-on-year growth 75% ; The average monthly contributions reached 1,260 ten thousand , Year-on-year growth 63%. The number of creators with more than 10000 fans increased year-on-year 44%. first quarter , life 、 game 、 entertainment 、 Animation and knowledge have become the top five most popular content categories .

Multiple OGV Content has become an important driving force for user growth and payment transformation . By 3 month 31 Japan ,B standing “ Big member ” The number of 2,010 ten thousand , Year-on-year growth 25%, Among them 80% Is an annual major member or automatic renewal member , Reflect the user's understanding of B standing OGV Love of content .

B standing Q1 cost 42.47 Billion Year-on-year increase 43%

As the epidemic eased , On the basis of ensuring the growth of high-quality users , The company will continue to focus on improving its commercialization capability , And will continue to promote cost reduction and efficiency increase .

B standing 2022 The cost in the first quarter of the year was 42.47 One hundred million yuan , That's up from a year ago 43%; among , The revenue sharing cost is 21.46 One hundred million yuan , That's up from a year ago 53%.

B standing Q1 gross profit 8.07 Billion Gross profit margin 16%

B standing 2022 The gross profit in the first quarter of was 8.07 One hundred million yuan , The gross profit for the same period last year was 9.38 One hundred million yuan .B standing 2022 The gross profit margin for the first quarter of 16%.

B standing Q1 cost 28 Billion Year-on-year increase 42%

B standing 2022 The cost for the first quarter of the year was 27.98 One hundred million yuan , That's up from a year ago 42%.

among ,B standing 2022 Sales and marketing expenses in the first quarter of 12.54 One hundred million yuan , That's up from a year ago 25%, It is mainly caused by the increase of brand expenses and sales and sales personnel expenses . The market and sales cost decreased month on month in this quarter 5.08 One hundred million yuan .

B standing 2022 The R & D expenses in the first quarter of the year were 10 One hundred million yuan , That's up from a year ago 74%, Mainly due to the increase of R & D personnel and equity incentive expenses .

B standing Q1 Adjusted loss 16.5 Billion

B standing 2022 Net loss in the first quarter of 22.84 One hundred million yuan , Non US GAAP （Non-GAAP） Net loss is 16.5 One hundred million yuan .

By 2022 year 3 month 31 Japan , The company holds cash and cash equivalents 、 The total amount of time deposits and short-term investments is 247 One hundred million yuan , Adequate cash flow guarantee B Long term investment in content ecology and technology research and development .

B Station to station 2022 In the second quarter of the year, the revenue is forecasted , Expected to reach 48.5 One hundred million yuan to 49.5 One hundred million yuan .

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Lei Di was founded by Lei Jianping, a senior media person , If reproduced, please indicate the source .