How can e-commerce products be promoted and advertised on Zhihu?

Zhihu needs to open an advertising account to promote products , The main ways to promote e-commerce products in Zhihu are Zhihu + And those who know the flow of information , Next, let's take a look at how e-commerce products are promoted in Zhihu .

　　 at present , Knowledge is divided into information flow ( Hard wide ) Hezhi +( native content ) These two commonly used e-commerce drainage methods .

　　 One 、 How to drain e-commerce products

　　1、 Know what you know +

　　 know + It is content service marketing , It is officially launched to speed up the exposure of the content of the article 、 Transformed payment tools , That is, it does not reflect “ advertisement ” Words can achieve the purpose of product marketing , High user acceptance . know + The plug-in is based on the article , If there are no advertisers who produce good content , You can know through the background + Choose to use the original high quality of the platform 、 Articles with high weight are embedded in your products , So as to conduct drainage and obtain customers . Or release the task through knowing the task , Attract good writers to help you output quality content .

　　 E-commerce advertisers can be set up by different people , Scenarios and other multiple accounts to output content , The drainage effect will be better than that of a single account . No matter how well the content is written , Finally, you need to accelerate marketing through plug-ins , If the content cannot be realized , The best content is a string of words , There is no way to realize its value , Therefore, the user's feelings should be considered in plug-in optimization , It is usually inserted in the text , Use leading words to guide transformation .

　　2、 It depends on the flow of information

　　 Information flow is the original advertising form , The data can be used to analyze the active time of the user population 、 Consumption habits 、 Hobby 、 Age, region, etc. are set to launch , Ensure that every user who receives the advertisement is a potential consumer group that can be tapped , Not only will it not cause interference to users , It can also improve the user consumption experience . The biggest advantage of information flow is that it can accurately target the delivery and monitor the advertising effect , Improve the efficiency of optimizing accounts with data .

　　 Two 、 How to open Zhihu advertising account

　　 Just like other platforms , It is necessary to open an advertising account before advertising .

　　1、 Agent account opening

　　 You can find a relative Zhihu agent , In addition to opening an account, the agent , It can also help solve the problem of account operation and delivery of e-commerce advertising , Help advertisers find accurate users with professional skills according to the characteristics of products , Achieve transformation .

　　 If it is a release notice + It can also provide original content output for advertisers 、 advertising 、 Effect monitoring and other comprehensive promotion services .

　　2、 Qualifications for opening an account

　　 Know almost can develop into highly educated talents 、 Experts 、 High income talent gathering place , Because there is a strict audit mechanism , Strict control over content and advertising 、 In addition to high-quality content, the qualification review of advertisers must also be true .

　　 Business license is required for basic e-commerce account opening qualification 、 Store links 、 mailbox 、logo etc. , Different industries also need to provide records 、 Production license and other qualifications .

　　3、 Advertising account recharge

　　 As mentioned above, Zhihu advertising is a paid promotion platform , Open an advertising account and then recharge the account currency , As advertising consumption .