Product manager professional knowledge 50 (7) - how to establish a complete set of user growth system?

The Internet has entered the second half era , Due to the progress of science and technology and the competition in the industry , The cost for enterprises to acquire users is rising sharply , Everyone is facing difficulties in getting customers 、 The cost is high 、 Retention difference 、 Problems related to low frequency .

Then the establishment of a complete user growth system may solve some enterprise problems .

The significance of building a complete user growth system ： Users need incentives , The platform must establish a user growth system , To retain users more effectively , Promote user activity , Enhance user stickiness .

User operators have brought in users through various means , These users need to be maintained later 、 management , Increase the time they spend using the product 、 frequency , Improve product stickiness and user life cycle . One of the most effective ways is to design a user incentive system , And reach users through fine operation .

For Internet users , The user growth system can be seen almost everywhere . for instance QQ My yellow diamond 、 Talent show" , Meituan 、 Iqiyi's points 、 Growth is worth , Didi has didi coins , Jingdong has Jingdou , Alipay has its own set of sesame credit . They appear in various forms , Sometimes it's called an integral system 、 Gold coin system 、 Or user incentive system .

One 、 How to establish a user growth system

The user growth system should run through the whole product cycle , A complete user growth system , It can play different roles for users at different stages , Once the design is done, it is best not to change it easily .

First, make two points clear ： What kind of product is suitable for the user growth system ？ When is the appropriate time to introduce the user growth system ？

We said at the beginning , The core of the user growth system is motivation . For products in strong demand , Even if not motivated , Users will also take the initiative to use , Such as WeChat .

On the other hand , Level upgrade requires frequent user operations , For products with low frequency demand , It is not suitable to establish a user level user growth system .

therefore , high frequency 、 Products with less strong demand are more suitable for establishing user hierarchy , Like the community 、 Electricity, etc. .

Second point , what