MathWorks has been in China for 15 years. What are the secrets of continuous innovation?

1984 year ,Jack Little and Cleve Moler found MathWorks After the company , One after another MATLAB and Simulink Two well-known software platforms , We are committed to providing millions of engineers and scientists around the world with analysis and design tools for systems and products .

Now ,MATLAB It has become a set algorithm development 、 Data analysis 、 A programming environment integrating visualization and numerical calculation , go by the name of “ The language of engineers and scientists ”. Graphical modeling environment Simulink, Simulation and model-based design for multi domain and embedded engineering systems . at present ,MATLAB and Simulink User super 500 ten thousand , It is widely used in automobiles 、 Aerospace 、 energy 、 Medical equipment 、 signal communication 、 Electronics 、 financial service 、 Industrial automation and machinery 、 Earth and Marine Science 、 Biotechnology and medicine 、 Software, Internet and other industries .

Near 40 In a matter of years ,MATLAB and Simulink Deeply loved by engineers and scientists ,MathWorks Continue to achieve profitable growth . What are the secrets of its success ？ What are the future development directions ？

stay 2022 MATLAB EXPO On the occasion of the Chinese User Conference ,CSDN I have the honor to interview MathWorks Caoxinkang, general manager of China MathWorks Li Jingyuan, industry marketing manager in China , understand MathWorks The secret of continuous innovation .

01 Four development strategies , Keep innovating

2007 year 5 month 18 Japan ,MathWorks China branch was established , It has been fifteen years , Its performance has maintained rapid growth . Talk about the secret of success behind , Cao Xinkang said ,MathWorks Is a typical long-term believer , Focus on long-term strategic implementation , Rarely disturbed by short-term market changes . Its four long-term development strategies are ：

First, rooted education , Actively promote global 6500 Many universities use MATLAB and Simulink Carry out teaching and research in various engineering and scientific disciplines .

For China , exceed 20% Our employees focus on the education market , insist “1+4” Pattern , Cultivate many college talents .“1” In order to promote a MATLAB Campus Edition , There are currently more than 80 Schools have become clients of the campus version .

“4” A service system composed of four professional teams , A team serves the school IT department ; A team serves the teaching and scientific research technology team in Colleges and universities ; A team should strengthen the exchange between industry, University and research , Help colleges and universities carry out campus lectures , Scientific research projects , Provide technical support in time ; And the education marketing team , Actively organize and carry out student competitions 、 Book plan 、 Academic conferences, etc . at present , There are more than 200 Based on MATLAB and Simulink Books added to MathWorks Book plan . In artificial intelligence 、 Mechatronics 、 High performance computing 、 numerical analysis 、 In the direction of Computational Physics , Cooperate with colleges and universities in teaching plans for high-quality courses .2019 year MathWorks Collaborative education project , Successful implementation 8 Reform projects of teaching content and curriculum system .

Second, deeply cultivate the industry ,MathWorks In the car 、 Aerospace 、 energy 、 signal communication 、 Industrial automation and machinery 、 Earth and marine science and other industries have extensive cooperation . In the last three years MATLAB EXPO China User Conference , Have super 50 An auto parts factory to share MATLAB、Simulink My experience , And Sinopec Shengli Oilfield 、 Sany heavy industry 、 ZTE and other experts introduced MATLAB and Simulink How to help scientists and engineers who have a wide range of industries to achieve their goals quickly .

Third, in-depth support , How to help more scientists and engineers really apply tools to daily R & D work , Increase of efficiency , yes MathWorks Things I've been thinking about . Regarding this ,MathWorks Provide in-depth support to key customers , Provide a complete tool chain , Through guiding projects , Through personnel training 、 Standard certification, etc , Help customers build model-based design 、 Integrate R & D and IT R & D system integrating operation and maintenance .

Fourth, extensive cooperation , Actively carry out cross platform 、 Cross cutting cooperation , Push be based on MATLAB Healthy ecosystem .

MathWorks Expand cross cutting third-party cooperation programs MathWorks Connections, So far 500 Multiple third-party solutions . Besides , In order to make it easier for Chinese users to understand how to use it in different industries on social platforms MATLAB Realize design and technological innovation ,MathWorks It also continues to enrich official wechat 、BiliBili The content of the official video number , Build a better Chinese user community , To facilitate user communication and learning .

02 Facing the future , Four technology development forecasts

Talking about the future , Cao Xinkang shared the following four major technical trends , and MathWorks We are actively embracing these changes ：

One is artificial intelligence . We see , Courses themed with artificial intelligence are the most popular courses in engineering and Science , More and more users rely on MathWorks technology , Let more AI projects land , Applied to all walks of life .

Li Jingyuan introduced , these years ,MathWorks stay Gartner《 Magic Quadrant of data science and machine learning platform 》 Rated as a leader in the report .MathWorks Have 100 A variety of toolboxes , stay AI On , Launch a complete set of tools to solve the chain , Covering data analysis 、 Data training 、 System simulation 、 Application deployment consists of four parts . Help customers based on AI technology , Complete modeling 、 Simulation system 、 development system , The generated code . at present MathWorks Of AI The tool is self driving 、 robot 、 Medical equipment 、 Pharmaceuticals 、 Semiconductor and other fields are widely used .

Second, electrification . Many companies are turning to AI based energy management and electrification , To seek renewable energy ,MathWorks Provide a complete solution , Cover energy production 、 Energy transmission 、 Energy utilization and other aspects .

Third, ubiquitous connection . The interconnection of all things is closely intertwined with our daily life and work , This is also MathWorks The direction of future development .

Fourth, independent technology . be based on MathWorks Technology accumulation , Many researchers and engineers around the world use MATLAB and Simulink To do the design of autonomous system 、 Simulation and verification , From perceptual decision-making to motion control .

Besides , In the wave of Cloud Computing ,MathWorks Introduction MATLAB Online and Simulink Online, This is cloud based MATLAB The platform and Simulink platform , Help users from... Without installing software Web Browser for artificial intelligence 、 Big data development , Model based design, etc .

future ,MathWorks We will continue to invest more resources in the above cutting-edge technology , Help customers cope with the new challenges faced by scientific research exploration and innovative practice .