Gome's ambition of "folding up" app

Gome “ Fold up ”APP There are new moves ！8 month 12 Japan , Gome announced the discount through live video APP Trial operation of user version .

One 、 Upgrade your play , Gome “ Fold up ”APP Trial operation of user version

Folding up is a subsidiary of Gome , We collect all kinds of discount information for users , And provide various discount coupon platforms in the form of aggregation . according to the understanding of , The folding platform has the function of both folding and folding B The merchant version of the end user , And for C The user version of end consumer services , This trial operation is aimed at C The user version of the client .

Gome attaches great importance to folding up APP Operations ,6 When the merchant version was officially operated before January ,CEO Zhangjinpeng introduced himself on the live broadcast APP function . The trial operation of the user version , Zhangjinpeng went live again to introduce its functions to consumers . Zhangjinpeng said at the scene ：“ For consumers , The discount platform hopes to make everyone consume rationally 、 Dare to consume 、 Can afford .”

Behind the promise made by zhangjinpeng to consumers , It is supported by abundant resources . At present, the Gome folding platform is close to 200 Businesses settled in , According to the plan of the platform , To 2021 By the end of the year, this figure will be raised to more than 1 A thousand . Through in-depth cooperation with these businesses with a wide coverage , The discount platform has become a variety of discounts 、 A platform for gathering discount information .

Use the fold up fold to focus on “ discount ” The platform of , Consumers can become more... When they seek a discount “ have good ears and eyes ”, And you can easily get discount coupons from merchants of various categories . What makes consumers more satisfied is , The discount platform not only provides users with a large number of discount vouchers , It also provides them with online 、 Offline channels for trading discount coupons , This upgraded discount game , It brings great value to users , Let them enjoy a truly non routine welfare experience .

Two 、 Win win for all , Gome “ Fold up ”APP“ Folding view ”

“ Fold up ”APP It is the result of Gome's deep insight into the pain points of consumer and merchant demand .

Gome is deeply aware of ,C End consumers have been trapped in a variety of problems in the retail market for a long time “ tricks ”, For various e-commerce platforms “ Full reduction ”、 And false discounts , There is an urgent need to find a channel that can really bring substantial benefits . Again ,B End merchants also need a business that is deeply trusted by ordinary consumers 、 A platform dedicated to sharing discount information , So that they can issue coupons 、 Use and circulation , To reach users 、 Efficiently refresh and retain users . It is this situation that we have seen , Gome has launched the "fold on fold" APP, It not only meets the demand of merchants for accurate customer acquisition , It also enables consumers to “ To spend money wrongly ” At the same time , And get real benefits , Achieve win-win situation .

Fold up CEO Zhang Jinpeng said ：“ For consumers , The discount platform hopes to make everyone consume rationally 、 Dare to consume 、 Can afford . For businesses , Folding can help businesses solve the core problem of getting customers , Committed to allowing businesses to establish their own membership Ecology , Be able to reach real customers directly , Reduce cost and increase efficiency for its marketing ” . This is folding up APP A whole set of “ Folding view ”.

stay “ Folding view ” Under the lead of , Fold up APP A thorough change has been made in the playing method of discount coupons . Fold up APP by C End consumers provide deep discount consumption information and a large number of coupons , Let users have real choice . meanwhile , The platform can also provide users with fold up and fold again 、 Add and subtract 、 A real discount of discount and return 、 It's really cheap ; What is more innovative is , Vouchers received by users on the discount platform , It can realize the transaction . such , Idle vouchers in the hands of a large number of users , Can really circulate , Achieve efficient use .

With such a platform , Consumers can use coupons 、 as well as “ Fold up and fold again ” Play to get discounts , Enjoy the real price discount benefits of the arrival , So that users do not need to participate in a variety of “ Rush purchase ”、“ Full reduction ” Under the circumstances , It really reduces the cost 、 Improve the consumption experience and quality . Significant cost reduction , Let consumers really “ Dare to consume ”, And realize rational consumption in a calm psychological state . Taken together , Gome fold up APP The transformation of , It has indeed brought new value to all parties .

3、 ... and 、 Create a flow inlet 、 Build a closed-loop retail ecosystem , Gome “ Fold up ”APP Ambition

For Gome , Fold up APP The value of is not only to bring convenience and benefits to users . This point , from CEO Zhangjinpeng's speech in the live broadcast is clearly reflected . Zhangjinpeng emphasized , In the next year, we will strive to realize the platform of folding up “ Three let ” Large scale development of , Make it “ Let each manufacturer's preferred platform when launching new products ”、“ Let every member of the community marketing “ Group leader ”、 Card and coupon consumption “ Talent show" ” A platform that must be settled ”、“ A platform that every digital creative person should enter ”.

Obviously, in Gome's planning , This platform will become a traffic window for consumers to understand the latest preferential information ; meanwhile , It will also become a brand 、 Businesses reach the traffic channels of a large number of users ; what's more , It will also become a variety of marketing professionals to connect businesses and C Traffic bridge for end consumers . let me put it another way , Fold up APP New flow inlets will be formed at three levels , Pave the way for Gome's next innovation and development in the commercial field .

While creating the flow inlet , Gome is still planning to pass the discount APP And really happy 、 The combination of other platforms under Gome, such as dresser , Build a prospective wireless retail ecological closed loop . Fold up APP Our business model is very innovative , It allows users to play socially , Transfer coupons to other users . Let's fold it up APP In fact, it has become another two important platforms —— How happy 、 The perfect complement to dressing up your home , Let Gome “ home life ” The retail system has formed a pattern of three parallel tentacles .

In this new pattern , Fold up APP It will promote the collaboration of several platforms , Realize interaction, complementarity and mutual assistance . So as to make product links for the broader third-party merchants , Realize platform jump , Realize more efficient flow realization . Once the new pattern enters the mature operation state , Gome includes online platforms 、 Offline platform 、 Supply chain platform 、 Logistics platform 、 big data & Cloud platform 、 Sharing and co construction platform and other six systems “ home · life ” system , It will form a perfect retail ecological closed loop , For the number of waist merchants reaching several million, the marketing cost is greatly reduced , Stimulate the potential consumer market , Ignite greater demand .

Fold up APP Behind the , It is Gome's great ambition to lay out a closed-loop retail ecosystem ！