The role of the project manager in the project

Baidu Encyclopedia says that —— The product manager （Product Manager） Is a professional position in charge of product management in an enterprise , The product manager is responsible for market research and according to the needs of users , Determine what products to develop , Which technology to choose 、 Business model, etc . And promote the development organization of corresponding products , He also depends on the life cycle of the product , Coordinate R & D 、 marketing 、 Operation, etc. , Determine and organize the implementation of corresponding product strategies , And a series of other related product management activities .

The product manager is the coordinator between the customer and the programmer , Make what the customer wants and the final effect as consistent as possible .

Many customers want to do all the functions in this system , And the logic of thinking is quite chaotic , At this point, the product manager is required to help the customer identify several pain points that they want to solve most , Then sort out the logic , Realize the customer's idea step by step .

First of all , This app When it's done , Who is the audience , Understand the customer base ;

second , This app Mainly used for , To solve some problems , It is the positioning of the customer for this project , Understand that the customer wants to develop this app Main function points of ;

Third , Understand the rules and mechanisms of the system development .

After the customer presentation , The product manager knows the key points , Gradually give the specific details of the project function points , Do combing , Do functional subtraction . Because most customers have this kind of psychology , Feel like doing a project , I want all the functions , I think it has many functions , The system is perfect , Actually, it has many functions , Naturally, the system is very complex , At this time, the product manager needs to clarify the key points of the customer , Help customers make some logical adjustments in a constructive way .

For example, which functions can be developed in the first phase , Which functions can be developed in the second phase , such as The function points developed in phase I are mainly combined with offline promotion mode , Function points of phase II , You can wait for the number of members of the system to increase , Then upgrade the system and improve it in all aspects . This gives more professional advice , The customer also said that they were very reassured .

So how is the product manager responsible for the customer ？

1.  Find the real needs of customers through customer demand research , Determine the functional scope of the product .

2.  Respect customers' realistic choices , Select and provide the most appropriate solution according to customers' needs .

3.  Clarify the logic behind the product , stay 3~5 Days to develop a rough product prototype .

4.  Show customers detailed product prototype drawings , Establish the guarantee of customers' confidence .

5.  According to the user's business logic, the preliminary prototype diagram is continuously optimized and perfected .

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