How does data analysis solve business problems? Here is a super detailed introduction

“ Business analysis ”—— Hear the word , Will you feel very “ On the tall ”？

Actually , It's very grounded ！

Essentially , Business analysis is “

Use data analysis method , Solve business problems

”.

There is a major abroad called business analysis （Bueiness Analysis）; There are also jobs in domestic enterprises called business analysis , Some positions require business analysis ability when recruiting .

Enterprises want to achieve business success , I want to realize my entrepreneurial dream , There's no shortage of “ Analyze whether this thing can be done ” This step .

Business analysis is to walk in the workplace 、 A necessary skill to start a business ！

Business analysis is also the basic ability in the digital age ！

However, at work , Many students have doubts ：

• It is said that big data is powerful , But what use does it have for enterprises ？

• Here's a piece of data , How to understand its business meaning ?

• In the report, there is only year-on-year comparison , How to do in-depth analysis ？

• ……

The reason for this doubt , Because of data analysis , It is not enough to master the data retrieval tools . Want to solve problems in actual work , need ：

• Understand the business model and business development

• Master the basic methods of interpreting business data

• Have the ability to build analytical ideas for specific problems

《 Business analysis strategy ： Solve business problems with data analysis （ Full color ）》

A book is written specifically for the above problems .

Most of the names on the market are “ Data analysis ” Of books , They are all about how to operate Python、Excel、Power BI、Tableau、SQL  Tools such as , There is no systematic introduction to how to use these tools for analysis .

It is also known in the market as “ The enterprise management ” Of books , Most of them stop at speaking and interpreting words , Although there is a detailed introduction at the theoretical level , But there is no quantitative description combined with data analysis methods .

And this book

take “ Data analysis method ” And “ Solution to business problems ” Connect

, The author combines his years of work experience , Discuss with readers carefully “

How to use data analysis to solve business problems

”, To fill this gap .

Content abstract

This book is divided into 6 A large article , common 17 Chapter .

From the basic concept , To elementary 、 intermediate 、 Advanced analytical methods , To the specific analysis scenario , Layers of in-depth show you the panorama of business analysis .

among ：

• Concept （ The first 1、2 Chapter ）
  ： Understand business analysis . The concept of business analysis , Business model + The concept of industry classification , Business analysis and data analysis 、 The difference between data mining , Detailed introduction .

• The basic chapter （ The first 3 to 5 Chapter ）
  ： Have a comprehensive understanding of the business situation . Introduce how to build the data index system required for analysis . Take input-output analysis as a clue , It introduces 13 A primary method of insight into data .

• Advanced （ The first 6、7 Chapter ）
  ： How to solve problems accurately . For the most important sales in business / Supply two issues to discuss , In depth introduction to how to build sales 、 Supply analysis system , Establish data monitoring and evaluation model .

• High level （ The first 8、9 Chapter ）
  ： How to gain insight into the problem . This section introduces the methods of user insight . Combined with the scenario of product operation , Natural growth rate 、 Prospective analysis, etc 7 An in-depth analysis of the topic .

• Application articles （ The first 10 to 17 Chapter ）
  ： adopt 7 A case study on the application of business analysis . Including traditional enterprises 、 Scenarios of Internet enterprises , And the problems we often encounter in our work , Such as “ The leader asked me to think more , To do ！”“ The business department does not recognize the analysis results , To do ！” wait .

Slide up the reading directory

The contents of the book are detailed , It's very heavy , It can be used as a standing book , Turn it over when you need it ~~

The book features

01. 

From traditional enterprise cases to Internet enterprise cases 、 From life case to business case

The real value of business analysis lies in using objectivity 、 rational 、 Logical thinking , To replace subjectivity 、 perceptual 、 Act impulsively by feeling .

Try to use simple and understandable language in this book , Introduce the concept of business model and data analysis .

At the beginning of each chapter , All cite examples in life

, Make it easy for everyone to understand . It's no exaggeration to say , This is an analysis book that everyone can read .

The business case of this book covers from input-output analysis , To sales 、 supply 、 product 、 Main scenarios of operation analysis

, For the main indicators under each type of scenario 、 Data forms are introduced in detail ！

02. 

Structural analysis

This book is divided into elementary 、 intermediate 、 Advanced methods , From the basic index system , Data interpretation , To intermediate sales 、 operating 、 Build a product analysis system , To some high-level complex problems are involved . There is also a detailed introduction to the disassembly logic of complex problems ！

Understanding of business

Top down problem analysis method

Set reasonable goals

Use data to transform traditional processes

People who are suitable for reading

• Data Analyst 、 Data operations 、BI analysts 、 Data product managers and other data professionals
  , Through this book , You can see the application ideas of data in business scenarios , To improve the quality of work , It's helpful to pass the interview .

• User operations 、 Commodity operations 、 Sales management 、 Market planning 、 People who often deal with data, such as product managers
  , Through this book , Be able to understand the basic thinking of data solving business problems , Understand the role of data .

• Students who want to learn data analysis 、 Entrepreneur 、 Professionals
  . This book is easy to understand , Suitable for use , Can quickly understand the overall picture of data application . Lay a good foundation for further study .

When writing this book , Use professional statistics as little as possible 、 Data concepts , Therefore, it is suitable for different types of readers , Including readers interested in how to use data analysis methods to solve enterprise problems .

Reader evaluation

Author's brief introduction

Mr. Chen, a grounded teacher

have 12 Years of experience data analyst , Senior Consultant , Director of surplus technology data , official account ： Grounded teacher Chen is in charge .

Once served the Internet , Finance , retail , The consumer , durable , Home Furnishing , beauty , Health products, etc 15 Industries , Create a digital transformation scheme of online and offline integration for enterprises , Conduct ERP Process transformation , to ground CDP、CRM、MA And other digital systems 40 More than once .

Rich experience in digital combat , Analysis of data 、 Data operations 、 Precision marketing 、 He has rich experience and unique insights in digital transformation and other work .

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