Solution of channel management system for food and beverage industry: realize channel digital marketing layout

Digital driven new consumption era , The food and beverage industry is one of the hottest racetracks at present , Brand competition in the market is becoming increasingly fierce . As the offline channel is ushering in a new round of change , The food and beverage market also began to reshuffle , The new consumer 、 New trends 、 The new scene brings new development opportunities to the enterprise .

If food and beverage enterprises want to seize the opportunity , Continuously 、 Grow up healthy , We need to understand the current consumption scenarios 、 Changes in shopping channels have a keen sense and flexible response , Continue to explore suitable digital products and services , Realize the digital management of channels , Promote the high-quality development of the food and beverage industry .

The traditional offline channel mode of the food and beverage industry ：

1、 Large distributor system . The advantage is that the manufacturer has fewer salespeople , Lower selling expenses , It is conducive to rapid distribution , Solicit dealer resources ; The disadvantage is that it is difficult to do a deep and thorough channel , More levels , The dealers have a high voice , Inventory is not visible .

2、 Deep distribution system . Tier one dealers go directly to the terminal , The manufacturer needs to provide a large number of sales personnel , Higher selling expenses ; Strong terminal control ability , Convenient for channel sinking , However, the dealers prefer the role of distribution , The dealer is prone to lack of power ; The manufacturer has digital foundation , And it is directly marketed by the manufacturer , Management costs are high .

Big dealers + Deep distribution has its pain points , And with the DTC The rapid development of Omni channel purchase of products 、 And the emergence of a new channel model with community group purchase as the core increment , The offline distribution pattern will be greatly changed .DTC The product requires the full link traceability of the production end and the improvement of the platform capacity in the supply chain , Community group buying requires C Digital capabilities of end and store , This requires food and beverage brands to strengthen the digital management of channels .

For the digital channel demand of the food and beverage industry , Food and beverage enterprises can choose the digital commerce cloud channel intelligent collaboration system to realize the digital empowerment of food and beverage channel sales , Give full play to the role of the channel mall platform , Help enterprises open up online and offline business channels , Effectively shorten the supply and marketing chain .

Through the establishment of intelligent coordination system for channel providers, food and beverage enterprises can clearly manage channel orders 、 Accurately grasp the channel inventory 、 Real time insight into market dynamics 、 Precise promotion strategy and other powerful functions , Food and beverage enterprises can carry out sales anytime, anywhere , Unlimited response to expansion and growth needs , Channel stores comprehensively improve channel operation efficiency and revenue , Make channel management more efficient , Terminal control is more powerful .

picture source ： Digital quotient cloud

Eight functional modules of the channel management system

1、 Authorization management

The channel online management website provides authorization management functions ; Food and beverage enterprises can set the agent level through the channel mall platform 、 Agent level name settings , The official authentication of agent authorization can also be realized through the channel platform 、 The agent has an authorization number 、 Generate a proxy exclusive authorization 、 Support authorization information query 、 It can edit the authorization status of the agent .

2、 Product management

Food industry channel management system Provide product management functions ; Food and beverage enterprises can carry out product classification management through the channel mall platform 、 Product specification management , It can also help enterprises realize product information editing on the channel platform 、 Product inventory settings 、 Products on and off the shelves 、 Configure product agent level price 、 Product search function 、 Support the functionality of the product portfolio .

3、 Fleeing monitoring

The intelligent cooperation system of channel providers provides the function of monitoring fleeing goods ; Food and beverage enterprises can realize "one thing, one yard" through channel stores 、 Product traceability 、 The function of preventing agents from fleeing goods , And check the product anti-counterfeiting through the channel online management website 、 Anti counterfeiting query page product information .

4、 Distribution rebate

The channel management system provides the distribution rebate function ; Food and beverage enterprises can automatically generate and control the use of dealers' rebates on the channel mall platform , The channel intelligent collaboration system also supports the rebate details list query function .

5、 Marketing management

The channel intelligent collaboration system provides marketing management functions ; Food and beverage enterprises can formulate general promotion rules for Omni channel platforms , Review the promotional activities released by various channel platforms , Master the actual effect of different promotion through different channels ; Building a channel mall can also help realize the intelligent analysis and presentation of enterprise reports , Make statistics and analysis at any time , Make marketing decisions more effective .

6、 Inventory sharing

The channel management system provides the inventory sharing function ; Supplier 、 Online management website inventory synchronization between channel providers and channel providers , Realize real-time inventory sharing across the network , Flexible inventory scheduling , Avoid oversold or backlog .

7、 Order flow

Channel stores provide order flow function ; Both the supplier and the channel adopt 、 The sales process is seamlessly connected , A sales order can be directly generated from a channel supplier's purchase order ; Channel mall platform support “ A replacement ”, After the supplier delivers goods, the logistics information is synchronized to the channel business and the channel business online management website ; The channel business platform also supports multi platform and multi-channel business to print orders and deliver goods , Support the function of splitting and combining orders .

8、 Reconciliation and settlement

Channel stores provide reconciliation and settlement functions ; Recharge 、 Business financial hierarchical settlement , Credit amount control and various flexible reconciliation strategies , Easily handle the huge channel sales system reconciliation, settlement and other businesses . Realize rapid return of funds through the channel management system , Online payment is easy to solve , Let the enterprise run more efficiently , Easier financial processing .

In the digital age , Core competitiveness of digital driven products , The food and beverage industry is accelerating its transformation . Through the construction of online management website of channel providers , Empowering food and beverage enterprises to strengthen channel digital marketing layout , Leading the new consumption track of food and beverage .

---

< In this paper, the number quotient cloud • Original by cloud craftsman , The content only represents the author's personal opinion , Commercial reprint please contact the author for authorization , For non-commercial reprint, please indicate ： Digital cloud original >