HMS core push service helps e-commerce app to carry out refined operation

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stay HMS Core. Sparkle E-commerce innovation Salon , Huawei push service is oriented to e-commerce shopping scenarios , be based on “ Global precision marketing , Accelerate user conversion ” The theme of , Combined with its own diversified push function , Put forward “ Refined operation , Globalization reaches ” The concept of , It has attracted the attention of many developers .

Since the launch of Huawei push service , With its stability 、 Efficient 、 Accurate message sending ability , By the majority of developers . By 2020 year 9 month , Huawei push service covers 200 Multiple countries and regions , Daily message delivery exceeds 500 Billion ！

This time by HMS Core. Sparkle Opportunities for e-commerce innovation Salon , Huawei's push service is helpful to improve the retention of e-commerce applications 、 Increase revenue 、 Refined push operation suggestions to reduce loss , There are mainly the following aspects ：

One 、 Population segmentation , Reach your target customers precisely
There are many commodities in the e-commerce industry , The target audience is very wide , Find the corresponding target user for each product to push , It is one of the key points of e-commerce push fine operation . At present, Huawei's push service supports “ The audience is divided into groups ” function , Can be based on user attributes and behavior , Screen out specific user groups , Differential push . For example, for maternal and infant products , Use “ The audience is divided into groups ” function , Screen out women who have browsed maternal and infant products within a specific age , Push new information on related maternal and infant products , Push products that meet the needs of users , It's easier to attract users to click on , Promote transformation .

Besides , It can also be based on user preferences , Push the products they are interested in , Let e-commerce push operation effect with half the effort . Huawei provides push service “ Theme subscription ” function , Allows you to subscribe to topics based on users , Push related information . for example , Using the push service of Huawei “ Theme subscription ” function , To subscribe to “ Beauty and skin care ” Theme of the user push beauty products cut price news , Or subscribe to “ Pre sale reminder ” Of users push their subscription related products online information . Take advantage of what users are interested in 、 Willing to accept push notification messages , Bring subscribers back to your app , And attract them to spend .

Two 、 Intelligent push , Location based O2O marketing
Most of the e-commerce products are sold online , Will set up offline stores , Use offline stores to publicize and display more products . here , You can use push , Push the news of offline stores to Internet users , Seamless connection online and offline , Realization “1+1>2” The effect of .

At present, Huawei's push service supports geographic fence push function , It can be done through designated locations , Take the place as the center of the circle , Create a radius of R The geographical fence of meters , When the target user enters 、 Push notification messages to users when leaving or staying in the geofence . Such as O2O E-commerce applications , You can use the geographic fence push function pushed by Huawei , Delineate one or more offline stores , When the application is authorized by the user , When a user walks near an offline store , The push will be triggered automatically , Send the discount of the offline store to the user 、 New news on merchandise , Attract customers to shop . Push through geofencing , It can reduce the dependence of offline physical stores on prosperous shops in golden locations , At the same time to pull new products 、 New stores are faster to consume , Effectively improve the conversion rate .

3、 ... and 、 Global oriented , Multi temporal region 、 Multi language cross border Marketing
Today, with the rapid development of e-commerce industry , The global development of e-commerce industry has become the trend of future development , At present, Huawei's push service basically covers the world , And support multiple time zones 、 Multilingual push , Enabling the globalization of cross-border e-commerce .

Huawei push service multi time zone push function , Support “ Press UTC Time zone push ”（ Push and display messages in different time zones around the world at the same time according to the specified time zone ） And “ Push by local time ”（ Push and display messages according to the local time of the user ） Two strategies . E-commerce operation in China , Hope to be based on the time of overseas users , at night 20 Click to push new news on products to overseas users , You can choose to push by local time , And set the time to night 20 spot , Overseas users will be in local time 20:00 After receiving the message .

in addition to , Multi language push function of Huawei push service , It can display the content in different languages according to the user's mobile phone system language settings , It is convenient for e-commerce operators to push messages in different languages to users all over the world .

Four 、 Automated push , Effectively reduce the operation cost of e-commerce
In the process of daily e-commerce operation , We need to promote e-commerce marketing activities 、 New product online subscription 、 Shopping cart reminder 、 Logistics message reminder and other scenarios , Select different target users by scenario to push messages , Higher operating costs .
Based on this problem , Huawei proposes solutions for push service —— Automatic push function . Huawei push service will be launched soon , You can customize related events , Automatically trigger message push when the event occurs , Easy to complete a variety of custom scene automatic touch , It can not only effectively reduce the push operation cost , It can also improve the user's shopping experience , Maximize the value of push ！

at present , Many e-commerce applications have taken the lead in accessing Huawei's push service for refined push operation . among , E-commerce application Global Express , As Alibaba's cross-border shopping platform for the global market , In the early stage of globalization, we are faced with complex overseas operation environment , Lack of efficiency 、 The severe challenge of stable access to overseas user channels . After accessing Huawei push service , Through Huawei's push service, it can reach users in various countries and regions , Share the latest offers and activities to overseas users , Effectively realize the promotion of overseas users . Before and after the access , The global express message arrival rate and daily active users have increased 30%！

future , Huawei's push service will continue to explore the possibility of combining with push function under different application scenarios in various industries , Use its own push ability to enable applications in various industries , Realize the efficient transformation of application push operation in various industries ！

We are looking forward to your joining ！