Analysis of online and offline integration mode of o2o E-commerce

O2O Pattern , Simply put, it is to bring online consumers to real stores , Online payment purchase 、 Book offline goods and services , Then go down the line to enjoy the service . That is to combine offline business opportunities with the Internet , Let the Internet become the front desk of offline transactions . In this way, offline services can attract customers online , Consumers can filter services online , Transactions can be settled online . most important of all ： The promotion effect can be checked , Every transaction can be tracked .

O2O The mode reduces the dependence of merchants on the geographical location of stores to a certain extent , Reduced rental expenses .O2O Pattern , Provide richness 、 In time 、 Comprehensive product and service information of local merchants , Be able to quickly screen and order suitable goods or services , Also affordable .O2O The model can bring large-scale and high viscosity consumer groups , And it can win more business resources .

 

One . Project background ： In recent years , Instant delivery 、 The development of mobile payment is faster and faster

The development and upgrading of instant delivery and the popularity of mobile payment have improved O2O Service loop . The development of real-time distribution meets O2O discretization 、 Distribution demand with high timeliness requirements , by O2O Provide guarantee for the development of . For consumers , The rapid development of mobile payment makes the consumption scene more rich and convenient . For businesses , Mobile payment can not only remember to record transaction information , more O2O Enterprises track and predict consumer behavior , Fine marketing has laid the foundation .

User habits are gradually formed. Internet users have formed the habit of online payment Accustomed to , Mobile payment is widely used , Credit payment is subject to Welcome to consumers . Diversified payment methods , Convenient and fast QR code payment has become the mainstream , Fingerprint payment 、 Voiceprint payment 、 New payment methods such as Bluetooth payment are emerging , Provide consumers with diversified choices . Technology upgrade , The security experience is improved, and the security technology of mobile payment is constantly improved , Ensure the safety of consumers' property in an all-round way , Enhance consumers' confidence in the security of mobile payment .

Make full use of the idle transportation capacity of the society, crowdsource logistics and other point-to-point 、 The discrete logistics mode is developing rapidly , Compared with the traditional transportation capacity, it is more portable and flexible, and the hourly distribution meets the immediate demand, and the distribution time is continuously shortened , Take out orders are even accurate to “ minute ”, Satisfy O2O Users' immediate needs . Intelligent scheduling , Efficient dispatch and distribution scheduling technology is constantly upgraded , Through big data , Accurately estimate the order delivery , Real time scheduling , Fully improve the efficiency of transportation capacity .

Local life O2O One side of the platform is for consumers , On the other side are offline local businesses . The business model of the platform is based on the combination of online and offline , Its important function is to connect merchants and users . Whether it can effectively take into account the needs of users and merchants , Help both parties realize value-added , It's local life O2O The key to the development of the platform .

Merchant demand

Brand demand ： How do users know me ？ Online store construction , Expand service boundaries ; Event planning and operation , Improve the exposure and popularity of businesses .

Get customer demand ： How to make more users consume ？ Online traffic entry , Rich content drainage ; Big data analysis accurately gets customers , Reduce customer acquisition cost .

Efficiency needs ： How to reduce costs , Increase revenue ？ Book online and queue up to pay , Reduce the labor cost of merchants ; Big data supports business decisions , Improve business operation efficiency .

 

The user needs

Information needs ： Online platforms display merchant information in real time , Shorten the distance between users and merchants .

Price demand ： Various promotional activities and preferential information , Provide reference for user decision .

Service needs ： make an appointment 、 line up 、 Payment and door-to-door , Multiple services meet the needs of users in multiple scenarios .

Quality demand ： Online evaluation sharing , Feedback is convenient for others Customers understand the quality of products and services .

Shop O2O With home O2O The difference between ：

Shop O2O Focus on the store service scenario ; home O2O The key link is commodity distribution and service , Distribution efficiency and service quality are the focus of consumers .

Shop O2O： Information interaction and online payment platform focus on stores , There is no limit to the type of service Platform traffic import helps businesses get customers Intelligent operation helps businesses with precision marketing

Connect all link data to improve the efficiency of the supply chain .（ Enterprise example ： Word of mouth 、 Meituan 、 Public comment ）

home O2O： Online information interaction or commodity trading platform focus on home , Scenarios limit service types service “ Provider ” And “ distributor ” Coexist with distribution team or service team （ Self built or outsourced ） Efficiency and quality improve user experience （ Enterprise example ：e Jiajie 、 Bag washing 、 Meituan takeout 、 Jingdong home ）

O2O Online retailers Mainly for offline retail physical stores , Conduct business and its products 、 Online integrated platform for service integration ; It combines the cloud platform member distribution system , While completing online and offline diversion , Than traditional O2O The platform can precipitate user resources , Implementation platform 、 merchants 、 User “ Data continues to be realized ”.

 

Application value ： There are four points

1. Diversified consumption scenarios ： Offline shopping malls support users to place orders online for logistics distribution 、 Pick it up at the store , Or go to the store to spend, and then use the go to the store to pay the discount .

2. A variety of marketing tools ： Offline shopping malls support coupons and membership cards , Expand new users for platforms and businesses 、 Maintain old users , Improve customer loyalty , Accumulate fixed consumer groups .

3. Consumption and income coexist ： Offline shopping malls can be combined with various distribution mechanisms of Guanyun platform （ Salesperson 、 Shopowner 、 Senior Salesperson 、 reserve fund 、 Regional agent ） Let users get benefits while consuming .

4. Independent background 、 Personalized operation ： Based on the independent management background of each retail store , Can carry out personalized operation ; Perfect automatic data management ; Let retail entities quickly complete the transformation of mobile Internet , It is also more efficient to operate .

weiit- Create independent O2O Platform management background , Unified distribution 、 merchants 、 user 、 product 、 Order and data management , Perfect background management system , Provide reliable support for offline multi store mall system . every last Retail stores Have their own management background , Carry on the product 、 Order 、 data 、 Account management , Businesses make clear operational decisions based on operational data , Improve overall performance .O2O E-commerce integrates store resources and product resources , Let users have more choices. Businesses rely on the power of the platform , Share user resources .