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Can Huawei become a "brother of lipstick" or a "Queen of goods"?
2022-06-28 16:45:00 【It Chronicle】
China's science and technology enterprises will be like Li Jiaqi “ Lipstick brother ”, There will also be Weiya “ Bring the queen ”. This idea , It is brewing in the enterprises affected by the external environment .
Prepare the topic 、 Choose a hotel 、 Invitation 、 Exhibition arrangement 、 Rehearse …… stay 2020 Years ago , The enterprise communicates with the outside in this traditional way . That's the old way .
2020 After the Spring Festival , The epidemic brought this tradition to an abrupt end . Regardless of the hegemonic president of the technology industry , He is also the energetic founder of the scientific innovation company , People began to rush around the cameras . A large or small screen , It has become the whole for all enterprises to communicate with the outside world , Neither the old nor the young will be cheated .
Few people doubt , The world loves offline meetings and offices , Will be in 2020 It changed after the spring of .
The habit of being suspended once , Is no longer a habit . Just like the words spoken by handsome men and beautiful women from time to time —— I don't feel like I'm going to love again .
No matter what “ The elder brother ”, still “ Queen ”, They can gain thousands of favor from consumers , Shape and eloquence , And other comprehensive qualities are obviously first-class .
This is an era of online popularity and live broadcasting , It is also the digital age of thousands of lines of work . Place oneself among them , Enterprises also need their own appearance 、 eloquence , Or quality .
This year, 2 End of month , In the unprepared of the global technology giants , The exhibition ( Mobile world congress MWC 2020) Temporarily cancelled . after , Huawei only uses 12 God , Turn it into an exclusive global online live broadcast .
Not every multinational technology company can do this , It is not Huawei that is suddenly “ Brush the rocket ”—— In that live broadcast, China exposed a secret , A secret of business continuity . We should do what we need to do in the digital age “ The first brother and the queen ”, This is probably the core of quality .
from 2006 Year begins , Huawei has begun to establish a business continuity management system (BCMS), And bring continuity into the strategic thinking level of enterprise management . This effort helps today's Huawei in R & D 、 purchase 、 manufacture 、 logistics 、 Global technical services 、 Finance and economics, IT And basic network , An end-to-end business continuity management mechanism has been established .
It enables enterprises to “ peace ” Steady growth in the external environment , It can also make it safe in times of crisis . otherwise , Huawei, whose business covers the world , Where can we experience so many natural disasters in the world 、 The war , And political 、 Economic and trade risk events , It can still maintain the high-speed growth of the overall business ?
3 month 31 Japan , Huawei has proved this once again . In the same way, there is no live audience , Only in the annual report release conference of the camera , Huawei released 2019 Annual report .
According to the report , Huawei's overall operation is stable , Achieve global sales revenue 8,588 RMB 100 million , Year-on-year growth 19.1%, Net profit 627 RMB 100 million , Cash flow from operating activities 914 One hundred million yuan , Year-on-year growth 22.4%.
among , Huawei has maintained steady growth in the enterprise market , Achieve global sales revenue 897 RMB , Year-on-year growth 8.6%, Become one of the main engines of the company's business growth .
Only in Shenzhen , Huawei has already helped Shenzhen airport 、 Shenzhen Metro 、 Shenzhen International Convention and Exhibition Center 、 Shenzhen University Town, etc 1,800 Domestic enterprise customers have undergone digital transformation .
The physical perspective goes up to the field of smart city , Huawei has helped the world 40 In many countries and regions 200 Many cities have launched smart city projects .
If you look at the whole year , Huawei makes use of the cloud 、AI and 5G Technology synergy , It is continuously providing public cloud services and hybrid cloud solutions for the digital transformation of government and enterprise users . Take Huawei cloud as an example , Now it is online 200 Multiple cloud services and 190 Multiple solutions ,300 More than 10000 enterprises and developers are developing cloud based on Huawei cloud .
You can see this report on Huawei's official website , It details Huawei's role in the government and industry markets , And the progress made in cloud computing and intelligent computing . Some important customers and projects have been listed .
Growing in such a wide range of fields , Problems to be solved , Obviously more than “ Lipstick buddy ” The problems we face are far more complex . This difference , It's like turning on a cell phone , It is so different from operating and maintaining a super large data center .
Huawei “ Integrated ” The idea of .
Annual report , By 2019 end of the year , The number of Huawei enterprise business partners exceeds 28,000 home , The type involves sales 、 Solution 、 service 、 Talent Alliance , And investment and financing partners ; Huawei's cloud technology partners have also reached 2,000 A number of .
These Numbers “ Multiply ”, The end result is 86%—— This is a 2019 Nianhua is a kind of enterprise business , Business share of global partners .
Whether government or enterprise , Digital transformation is a huge system project —— Be good at cooperation and have the ability to cooperate , This is a necessary skill for the popularity of science and technology in the digital era , Or say , It is the core capability to promote digital transformation .
Another core competence is technological innovation and research .2019 Annual R & D cost is up to 1,317 RMB 100 million , Account for the annual sales revenue 15.3%, The total investment in R & D in the past decade has exceeded 6,000 RMB 100 million —— This is a set of data that can make the global technology giants admire .
If you open that annual report , Readers hardly need to read carefully to find out what they have gained from the investment of hundreds of billions of yuan .
Take the government enterprise market as an example , From product to solution innovation , From business to industry , From the Chinese market to the global market , Every page of the annual report is full of three words :5G、AI, and Cloud.
The innovation content of these technical dimensions is not in a certain product . in fact , Huawei's multi-dimensional technological innovation capability has become a kind of synergy advantage , It has become a huge capability system of Huawei . Digital transformation for thousands of lines of business , Huawei can tailor its clothes to fit its needs .
2019 year , In this way “ Ready to wear ” It has been worn all over the world for more than 50,000 Customers . From finance 、 logistics 、 manufacture 、 Customers in energy and other industries , To the smart city closely related to people's lives , To name but a few .
A typical example of integrated technological innovation is HiCampus Park solutions . Huawei in 5G、 light 、IP And artificial intelligence , Let this smart park program help more than 300 Customer park , Realized the overall wisdom , On this basis, it has realized the enabling business innovation 、 Improve operational efficiency , And the goal of leading to simple experience . Similar examples are HiDC Data center solutions .
The value of this integration of technological innovation is so obvious ——“ Fertile soil digital platform ” It is the epitome of it . This is cloud based , Integrated IoT、AI、 big data 、 video 、 Fusion communication 、GIS And other new ICT The platform of capability , It has been regarded as a base for building the future digital world .
“ New infrastructure ” It is a hot word in today's scientific and technological circles , It is “ Big traffic ”、“ Industrial Internet ” And other industry dimensions , It is also a window for Huawei to export the above capabilities on a large scale .
The general pattern of the global economy is changing , However, the goal of digital transformation of thousands of banks and industries will not change . Huawei can become “ New infrastructure ” Time , Or the digital age —— The two will coincide for some time —— The first brother of lipstick ?
The answer lies in Huawei's own hands .
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