In the first quarter of 2020, the wearable market shipped 72.6 million units, with apple occupying nearly 30% of the market share

5 month 30 Daily news , According to foreign media reports , Market research institute IDC Recently released the latest data of the global wearable device quarterly tracking report , It shows that the global shipments of wearable devices are 2020 Reached in the first quarter of the year 7260 Thousands of , Year-on-year growth 29.7%. among , Apple by virtue of AirPods Sales growth , The wearable market share has increased again , Monopolized nearly 30% of the market share .

chart ： stay 2020 First quarter , According to the quantity shipped 、 Calculation of market share and year-on-year growth rate , The world's top five wearable device manufacturers

However , The growth rate of equipment with different shapes varies greatly , Wristbands and headphones （ Or audible products ） The growth of is enough to offset the decline of smart watches and ordinary watches . Thanks to the Fitbit Charge 4 Wait for the launch of new products , And the sharp price reduction of mainstream brand products such as Xiaomi and Huawei , The shipment of wristband products increased in this quarter 16.2%. meanwhile , Audible products have increased 68.3%, Occupy the whole market 54.9%.

IDC Gitsh, research manager of mobile device tracking report · Jitesh Ubrani (Jitesh Urani) Express ：“ Audible categories seem to be more resilient to the market repression caused by COVID-19 . Consumers are rushing to buy these complex headphones , Not only to be able to play audio , Also to help them improve productivity , Because many of them are forced to work from home , And try to reduce the surrounding noise , At the same time, maintain the connection with smart phones and smart assistants .”

The spread of the COVID-19 has also adversely affected the supply of smart watches and ordinary watches , Because many of these devices share components and resources with smartphones and personal computers , It's also in 2020 The first quarter of the year was affected . Despite the decline , But Huawei 、Garmin And a few suppliers such as huami have achieved healthy growth , This is due to less dependence on the Chinese market and in the United States 、 Further expansion in Europe and the rest of Asia .

IDC Raymond, research director of the wearable device team ·T· RAMAS (Ramon T.Llamas) say ：“ The downward pressure on the watch shifts hope to 2020 In the second half of , This gives companies time to improve their products and information , And make it consistent with customer needs . In today's climate , Suppliers are very concerned about the overall health and fitness market , Therefore, it is better for suppliers to highlight these functions , And provide guidance on how to live a healthier life .”

stay 2020 First quarter , Apple with 29.3% Market share and 2120 The shipment of 10000 units has once again become the largest wearable device company . Although due to supply chain difficulties ,Apple Watch Shipments are down , but Beats and AirPods Strong demand for headphones is enough to offset negative growth .

Xiaomi ranked second , The company's shipments of wristbands and watches are 730 Thousands of . The company's expansion outside China , Coupled with the shift in distribution from e-retailers to online and offline retailers , So that the company can easily lead most other brands . Samsung is third , Because its audible or earphone business accounted for... Of the total shipments in the quarter 74%, higher than 2019 In the first quarter of 58.9%. The latest generation of Galaxy Buds and Buds Very popular , The shipments of these two models of headphones exceeded 400 Ten thousand units .

Huawei and its subsidiaries won the fourth place , Even achieved growth in China , This is due to strong online business and close ties with retailers . Even outside China , The company has also been successful in Europe 、 Latin America and other Asian markets have achieved growth .

Fitbit Shipments fell this quarter 26.1%, Because most of the company's production is in China , China faces weeks of supply problems in this quarter . Although the company is still one of the leading brands in the field of wearable devices , It still has a huge user base and promising technology , But in key markets, there is a lack of strong competition from audible products from companies such as apple and Samsung , It also inhibits the growth capacity of the company .（ Tencent Technology Review / Goldeer ）