How to choose effective keywords

Hello everyone , I meet you again , I'm the king of the whole stack , I wish every programmer can learn more languages .

　 A lot of enterprises that have done websites or for individual webmasters , The importance of choosing effective keywords for a site is self-evident , But how to choose effective keywords is not a matter easy Things about , We not only need to understand our own industry characteristics, but also need to understand the keyword algorithm of Baidu and other search engines , Finally, you need to understand the keywords that users enter in the search process .

　　 Since we need to choose effective keywords , Then we need to know what keywords are .

　　 In a broad sense, keywords are when users search for information through search engines , The words that can find your site through this information are keywords . At the same time , A keyword can be a word , It can also be a word , At the same time, it can also be a simple sentence . Suppose it is explained from the code , A keyword is a string of characters in the header file in the web page code , Generally, we use keywords keywords To express .

　　 example ： Site construction , This is a core keyword of our industry . And we can often see what the words or phrases of Dalian site construction or Dalian site construction are ? For core keywords, there is a long tail keyword that we can often use .

　　 What is the long tail keyword ? Long tail keywords are relative to core keywords , Characters are longer than core keywords , It may be a long sentence or a short sentence . Like the example I mentioned above ： Dalian site construction 、 Dalian site construction which good .

　　 Long tail keywords can play a drainage role for a site and core keywords , And it can improve the core keyword ranking and the overall weight of the site . The set long tail keywords will be much better than the competitive core keywords . Since keywords are very important , Whether core keywords or long tail keywords , The more, the better ?

　　 Generally speaking, the core keywords are written in the code of the home page of the site , And long tail keywords can be written in other pages of the site home page , Increase the weight of the home page by accumulating the weight of the sub pages , And then improve the core of the site Keyword ranking . But for search engines , The assessment of keyword ranking is not due to the addition of � You can rank your site very high with a lot of keywords . Generally speaking , Keywords on the home page of the site Set no more than 5 A core keyword . The more keywords you set , The overall weight of the corresponding decentralized site , And make the keywords that could have ranking can not achieve the optimal effect due to the weight dispersion . therefore , Here in , We suggest that when choosing core keywords , Try not to exceed 5 individual , But it can be added continuously when the weight of the site is very high � key word .

　　 We have all known the relevant information of keywords , So the most important thing is how to choose effective keywords .

　　 How to choose keywords is the top priority of a site , Because when we choose a good keyword , All the content of the site may be edited around these keywords , Inner chain 、 The construction of the external chain will revolve around these keywords that can bring benefits to the site , So choosing effective keywords is very important . There are several ways to choose effective keywords ：

　　 First of all 、 Understand through the industry . After the construction of each site, we have an industry , We can choose keywords according to our own industry characteristics and majors ; Remember not to choose popularity when the site is just established Very high keywords , Unless you have a huge optimization team . example ： The industry the author belongs to is the site construction industry , But I have no choice “ Site construction ” As a core keyword , But to choose “ Dalian site construction ” As a core keyword . Why do you do this ? As a regional station building enterprise , The chance of receiving orders from other cities is relatively small , Even if “ Site construction ” This keyword ranking has been ranked on Baidu homepage , And true There are very few people who need your service , It's better to choose keywords with regional characteristics as the core keywords . in addition , Baidu has taken the initiative to index the first few places in its region as fuzzy query results . in other words , You are a big Connected users , When you search “ Site construction ” When it comes to this keyword ,“ Dalian site construction ” The top three results may appear in the results you search .

　　 second 、 Analyze based on competitors . Our competitors are always our models , When it has made scale in the industry , And when there is a very good ranking in the search engine , We can imitate their keywords Row setting . However, we must analyze the advantages and disadvantages of our competitors and ourselves . Suppose the competitor has a very good site structure , And have a relatively large optimization team to optimize , You can't compete with it , But there is a letter The heart does its following , Then we can choose these keywords , Suppose it is impossible to determine whether it can achieve the second or the first page , Then we choose the hottest keywords as our first choice .

　　 Third 、 According to Baidu drop-down box 、 Baidu Index and other tools . Baidu drop-down box 、 baidu index 、 Baidu related search can see a lot of popular keywords that match the core keywords , We can choose according to these keywords .

　　 Fourth 、 Recommended search list . A lot of hot news 、 We can check the popular search on Baidu , These popular search lists have become a good way for us to filter keywords .

　　 The fifth 、 Keyword recommendation tool . There are many keyword recommendation tools on the Internet , We can find several more to evaluate , Then choose your favorite keywords . There are many online , Can search for .

　　 Last , When we determine the effective keywords , We need to optimize around these keywords , Optimization is a continuous process , Don't rush for quick success and instant benefit and choose the way of cheating , example ： Stack keywords , These methods are no longer useful , very easy Reduced by search engine , So do the content steadfastly , The keywords of the site will quickly improve the ranking .

Publisher ： Full stack programmer stack length , Reprint please indicate the source ：https://javaforall.cn/118778.html Link to the original text ：https://javaforall.cn