Gaozelong, a digital economy expert: Yingke changed its name to yingcosmos. Will yuancosmos become the next growth engine of Yingke?

The computer （PC） Upgrade the Internet to mobile phones （ Move ） Internet , Apple was born 、UBER、 millet 、 Meituan 、 sound of dripping water 、 Mobai and other new technology giants , Baidu 、 Alibaba 、 Tencent successfully transformed , Barely continued the position of industry leader , It can be seen that every major upgrade 、 Big changes may rewrite the pattern of business competition .

If the mobile Internet is an upgraded version of the Internet , So what will the upgraded version of the mobile Internet be ？ Metauniverse may be the future of the Internet, which has become a common consensus in the industry . Today, the dividend of mobile Internet users has peaked ,“ Meta universe ” The emergence of the concept makes people see “ Next generation Internet ” Dawn , It may be the traffic environment of the new era , It may also be a form of interaction in the future .

Metauniverse may be the next largest growth engine of the digital industry , It could be —— It may not be the next growth engine of Yingke , It depends on whether Yingke can really seize this opportunity . last year 10 month Facebook Officially renamed Meta Platforms, Bet that the meta universe will replace the mobile Internet , Yingke may be the second listed company in the world to change its name for the sake of metauniverse , It can be seen that his determination is huge .

Yingke can upgrade its brand to “ALL IN” Meta universe , Thanks to its international strategy 、 Open internal entrepreneurship 、 The foundation laid by diversified attempts , It looks like “ All of a sudden ” Decision , It is actually driven by the company's genes and culture , The result of constant trial and courageous innovation . Fengyousheng, chairman of Yingke, once said ,web3.0 New technologies are emerging in an all-round way , Yingke's goal , It is based on the original social advantages , Comprehensively increase the integration of the elements of metauniverse science and technology , Break through the wall of dimension , Create countless “ Social new dimension ” Matrix type small planet , Use new technology to build more 、 Multidimensional social scenes , Meet users' more segmented social needs . meanwhile , He said that the key strategy of the whole group this year is globalization , Go global , This is what Yingke will think about next .

Tencent's QQ Show is evolving into 3D“ Reality show ”, Even with “ Metacosmic social ” Bind together . Baidu launched the first meta universe platform in China , Xiaobing company, backed by Microsoft, was back in 2021 year 9 It was released in June “ Little Iceland ” social contact APP.Soul We attach great importance to the metauniverse , Every user in Soul Have a virtual identity ,AI Algorithm 、 New virtual social networks are trying to build “ Social metauniverse ”. Momo announced that it would adjust the business logic of the company , At the same time, actively explore and layout in the hardware field . meanwhile , Some new entrants to the track have also made such as gel 、Bud、 Rainbow universe and other phenomenal App.

On the whole , These companies want to understand from their own level , Combine your own products or advantages to seize the opportunity of the metauniverse , Let yourself occupy the future market first , Even if it is rehearsed in advance , Even if it's just trial and error , No longer hesitate . in any case , stay It seems , These are simple attempts , The steps are very small , It's hard to have an explosion 、 revolutionary character 、 Disruptive products and services were born .

Metacosmic social APP Forming a realizable business model in a short time may include virtual avatars 、 virtual world 、 Purchase and sale of land 、 Digital collections, etc , Besides the digital collection , Other business models are basically “ Wine bottles contain new wine ”. Because of the restrictions of China's policies and laws , It's hard to see anything like this Roblox、Decentraland Such a phenomenal new Unicorn enterprise .

Immersive experience, which is difficult to distinguish between true and false, is the core feature of the metauniverse , Future web-based learning 、 shopping 、 education 、 Travel, etc , May be “ be personally on the scene ”、“ Rich and colorful ”、“ Feast for the eyes ”、“ Real time interaction ” Of . People imagine , In the future network world , Will have a virtual image , Be able to have the same in the virtual world as in the real world “ life ”. It's easy to say , But it's really complicated , It is comparable to manned landing on the moon .

Some industry experts say , At present, many technologies supporting the meta universe have been basically mature or developed , Actually, how about ？ One of the most powerful technology giants in the world —— Apple is not sure yet —— Even within three to five years , What kind of equipment do people need to have a good meta universe experience ！GOOGLE And Microsoft , It's just a preliminary exploration , In their own VR、AR product / Based on the software , To build a more practical 、 To use 、 Fun meta universe .

so , What a long long road! , Science and technology enterprises all over the world still have many years to seek ！