Talking about what a high-quality little red book copy needs to have

As a copywriter , It is not easy to write a good copy , Writing grass copywriting doesn't care how good the writing is , It's about having some sales and promotion knowledge , Also understand the sorting mechanism of the little red book platform . Because a high-quality note is not ranked well , The exposure rate is very low , High quality notes do not necessarily have a good ranking . Now let's share how to write a high-quality little red book copy .

 

Contents of this article ：

1、 Understand the ranking mechanism of little red book platform

2、 Use long tail word thinking to write small red book copy

3、 Pay attention to the reading experience of xiaohongshu copywriting

 

First of all ： Understand the ranking mechanism of little red book platform

Xiaohongshu is already the largest grass planting community in China , Registered users are mainly young women , So beauty makeup 、 Businesses and enterprises in the field of food are very suitable to promote on the little red book platform . But the competition of little red book platform is also very fierce , The number of notes updated every day is huge , Many poorly ranked notes have low traffic and exposure . When writing little red book copywriting, you must understand the sorting mechanism of the platform , for example ： The main keywords should appear in the title and content of the copy , The content must be related to the title , It can't be the title party .

second ： Use long tail word thinking to write small red book copy

Now the little red book platform is like “ miniature ” Search engine , The competition for some main keywords is very fierce . The ranking of little red book notes has a lot to do with the account weight , Those big ones with a large number of fans , High weight, high note ranking . However, the competition for many long tail keywords is not fierce , Ordinary users will often search these long tail words . Many notes can be written by using the theory of long tail words , Avoid popular keywords , Choose more long tail words , This operation strategy is correct .

Third ： Pay attention to the reading experience of xiaohongshu copywriting

Finally, the reading experience of xiaohongshu copywriting , Little red book notes are mainly pictures , The length of the text should be controlled within a few hundred words , Don't be too long , The maximum length of the little red book notes is 1000 words . But the picture must be handled beautifully , Add some cute expressions to the text , Because most readers are female users , This form of copywriting is more acceptable to female users .

Conclusion ：

Pay attention to user experience when writing small red book copy , Pay more attention to the algorithm mechanism of the little red book platform , Only when both aspects are handled well is a high-quality copy . Now is a fragmented Reading Era , Most readers and users are impatient to read long paragraphs , Using pictures is a better way . author ： stone IT visual angle