How to do well in member marketing three steps to teach you to understand member management

Membership system is a very important management tool for consumer goods enterprises . The traditional membership system often needs to apply for a physical card 、 By means of recharge or full consumption , These often make consumers feel worse about the experience . Membership system in the digital age , More importantly, consumers , And with the help of member marketing tools to provide members with more personalized services and products that meet their needs . Indifference to consumers . Whether it's indifference content push or indifference service , It may turn some potential customers into silent customers , Even lose customers . that , How can enterprises do well in member marketing ？

Perfect membership system

Traditional membership system or some imperfect membership system , Not only can it not improve the retention rate of members , It will also increase the cost of member management , And can not bring valuable effects to the brand .

A complete membership system , Basic conditions for member recruitment shall be included 、 Member rating function 、 Points management function 、 Members' rights and interests can be customized freely . in addition to , A perfect membership system also requires effective and valuable data analysis and refined membership label functions on the basis of complete membership data , With these functions , The brand can do more in-depth member operation management according to different member labels , So as to more targeted personalized management of members .

Increase member value

The brand needs to design more targeted points reward activities according to its own target customers and product attributes , So as to attract more consumers to become brand members , Attract members' continuous attention to the brand . Enterprises reward through these preferential policies 、 Points exchange and other incentives , It can stimulate consumption in the short term , Encourage consumers to pay attention to the brand , But only in the short term . therefore , Enterprises need to do some useful activities frequently , But don't push repeated invalid information frequently , This will cause consumers' antipathy , Let the brand gradually lose the trust of customers .

The road of member marketing is blocked and long , Membership is not static , Member groups need to be constantly explored and maintained by enterprises , In order to develop steadily . Enterprises customize personalized and targeted preferential policies for members , To improve the competitiveness of the brand , Enhance the stickiness and trust of members , So as to promote consumption , It can make the operation of the enterprise no longer stick to any form .

Omni channel integration and analysis of member data

There are more and more sales platforms , Tmall 、 JD.COM 、 A lot of spelling 、 Shake shop 、 Well quickly 、 The little red book 、 Get something 、 Red child 、 Suning 、 Offline stores and so on , Consumers are becoming more and more dispersed , They may buy on different platforms , Brands face different platforms , It increases a lot of management costs and difficulties , Without the help of Omni channel member marketing platform , The brand cannot understand the overall situation of consumers , It is also unable to operate as a whole . For consumers , Although it is the same brand , But on different platforms , There is no unified member experience .

Brands need Omni channel consumer data integration , First of all , Brands can optimize the consumer experience , second , Divert traffic from the public domain to the private domain ; Third ,  Consumer data for brands , It is also an important data asset of the company . Effective operation through private domain , Increase the value of your company's digital assets , Increase customer unit price 、 Repurchase rate, etc .

Boyang Omni channel member marketing system platform , Through member communication , Realize offline stores 、 JD.COM 、 Integration of members on different platforms such as tmall , Members have unified points on different platforms 、 Class and equity .

Some companies are at a loss about the huge membership data , Simple notes and holiday birthday wishes , It only works 1% The role of , Making good use of member data can help enterprises achieve better member operation , Increase sales .

Enterprises can obtain the basic information of users through the member management system , So as to make a preliminary analysis of the members , Mine the effective information of customers , Prepare for further member operations .

One of the purposes for enterprises to formulate membership system is to analyze more valuable basic data based on limited user information , So as to assist the communication between the brand and users , Through these data , Enterprises can timely understand the needs and preferences of consumers , And based on this , Provide consumers with effective personalized services and products .

Membership operation is not achieved overnight , Nor can we talk on paper , Consumer goods enterprises want to do a good job in member operation , With the help of a perfect and effective member marketing platform , It is free to customize the member operation scheme required for brand development , According to the development needs of the enterprise , According to the market dynamics , Provide more valuable member management strategies . For businesses , This is twice the result with half the effort , It can not only achieve better operational results , It can also greatly reduce the cost of getting customers , So as to lay a more solid foundation , Open up a wider market .