Papaya Mobile has a comprehensive layout of cross-border e-commerce SaaS papaya orange. What are the opportunities for this new track?

In the past 2021 In, it can be said to be a cross-border e-commerce SaaS The year of the rise of , Various segmentation services in the cross-border e-commerce field SaaS The platform has continuously reported financing news , Cross border e-commerce as a new type of foreign trade , At the same time, it has been supported by the policy and favored by the market .

From cross-border e-commerce SaaS From the perspective of product development , At present, it is mainly divided into ERP SaaS、 Supply chain SaaS、 Selected products SaaS、 Station building SaaS、 marketing SaaS And comprehensive SaaS wait . In terms of function , Cross-border electricity SaaS Its main functions are purchase, sales and inventory management 、 Smart replenishment 、 Physical distribution management 、 Warehouse management 、SKU Selected products 、 Advertising and marketing 、 Customer service management 、 Operational analysis 、 Independent station 、 Data analysis 、 Payment management, etc .

Papaya mobile, which has 13 years of overseas marketing experience, is also promoting its SaaS product , But papaya Mobile launched SaaS The product does not only contain advertising and marketing functions , And this one SaaS In the marketing management module provided by the product , It's not just about advertising platforms API Secondary development . From the publicity of papaya mobile , This is a comprehensive product SaaS, It integrates functions in a variety of cross-border e-commerce fields .

Why did so many cross-border e-commerce site building service providers obtain financing in the past year , Why do so many enterprises attach importance to this field ？

What is the current cross-border e-commerce track , What are the opportunities and challenges ？

1、 The cross-border e-commerce circuit has ushered in another upsurge

Affected by the epidemic situation and other factors , The demand for consumption degradation in European and American markets has stimulated the growth of online consumption , The overall cross-border e-commerce market is developing rapidly

According to www.ecosoc.com 《2020 Annual China cross border e-commerce market data report 》,2020 In, the scale of China's cross-border e-commerce market reached 12.5 Trillion yuan , Year-on-year growth 19.04%, expect 2021 The market size will reach 14.6 Trillion yuan . Recently, the Ministry of commerce also issued a document saying ,2021 The new momentum of foreign trade development continued to increase in . New forms of foreign trade continue to grow at a high speed .1-6 month , Cross border e-commerce exports increased year on year 44.1%, The export of market procurement trade increased year on year 49.1%, In total, the overall export growth has been increased 4.2 percentage .

In addition to the rapid growth of market scale , The number of registered enterprises has also doubled . Enterprise check data show ,2021 In the first half of the year, a total of 5367 A cross-border e-commerce related enterprise , Year-on-year growth 113%. among , New in the second quarter 3193 home , rose 47%, Year-on-year growth 91%. at present , There are... All over the country 2.9 More than ten thousand families “ Cross-border electricity ” Related enterprises , in the past 10 In the year , The registration of cross-border e-commerce related enterprises in China has achieved leapfrog growth .

As can be seen from the above data , The growth of the market scale of cross-border e-commerce circuit has driven a large number of enterprises to rush into , The competition of cross-border e-commerce circuit will also become more and more fierce , At the same time, cross-border e-commerce SaaS The development of the industry is also faster and faster ,SaaS The function is moving from a single vertical scenario to a diversified one-stop service .

according to the understanding of , Papaya move SaaS This tool includes marketing management 、 Payment management 、 Launch Management 、 Data management 、 Customer management and other modules , From the function of segmentation , Papaya move SaaS The tool integrates independent station management 、 Customer service management 、 Operational analysis 、 Payment management 、 Data analysis 、 Advertising and marketing , Diversified services make papaya mobile occupy a dominant position .

2、 Policy support brings opportunities to cross-border e-commerce racetracks

2021 year 7 In May, the general office of the State Council issued a document for distribution 《 Opinions of the general office of the State Council on accelerating the development of new forms and models of foreign trade 》 It means to improve the supporting policies for cross-border e-commerce development . It is applicable to cross-border e-commerce enterprise to enterprise across the country （B2B） Direct export 、 Cross border e-commerce export overseas warehouse supervision mode , Improve supporting policies . To 2025 year , Strive to cultivate 100 Home is in the information construction 、 Intelligent development 、 Diversified services 、 Excellent overseas warehouse enterprises with outstanding performance in localized operation .

At the same time, we will cultivate a number of excellent overseas warehouse enterprises . Encourage traditional foreign trade enterprises 、 Cross border e-commerce and logistics enterprises participate in the construction of overseas warehouses , Improve the digitization of overseas warehouses 、 Intelligent level , Promote small, medium and micro enterprises to go to sea by boat , Drive domestic brands 、 Mass entrepreneurship and innovation products expand international market space . Support the construction of comprehensive utilization — operating — transfer （BOT）、 Diversified investment and financing methods such as structured financing are invested in the construction of overseas warehouses .

meanwhile 《 opinion 》 Also pointed out , Support the development and growth of foreign trade segmentation service platform . Support in marketing 、 payment 、 deliver 、 logistics 、 Quality control and other foreign trade segments share innovation . Encourage foreign trade segmentation service platforms in various regions 、 Various industries are deeply rooted in the vertical market , go “ Specialization and innovation ” The way . Encourage foreign trade enterprises to build independent stations by themselves , Support professional website building platform optimization and improve service capacity . Explore the application of blockchain technology in the field of trade segmentation . To 2025 year , A number of foreign trade segmentation service platform enterprises with strong international influence have been formed .

so to speak , This year's foreign trade industry is standing on the wind , With the strong support of the State , The cross-border e-commerce circuit will be very lively , Those who join the cross-border e-commerce earlier SaaS The enterprise has the first mover advantage , Many enterprises have been supported by the capital market . Papaya Mobile has been making various attempts in the cross-border e-commerce industry , therefore “ Restless ” Papaya Mobile has accumulated a lot of experience and resources in the cross-border e-commerce circuit , Papaya moves SaaS Products are not made behind closed doors , But working closely with many enterprises , In addition to the marketing service of going to sea, which has been cultivated for many years , In terms of payment and construction of independent stations, papaya mobile cooperates closely with relevant leading enterprises , We are actively building a one-stop comprehensive service SaaS platform .

3、 Cross-border electricity SaaS It may alleviate the problem of talent shortage

The rapid development of cross-border e-commerce will inevitably lead to the shortage of talents for small and medium-sized enterprises 、 High logistics cost , Cross border e-commerce is a new business form with strong innovation , Practitioners are required to have solid knowledge of foreign trade 、 High foreign language level and e-commerce platform operation ability .

With the rapid development of cross-border e-commerce industry , China's cross-border e-commerce talent gap exceeds ten million , The contradiction of cross-border e-commerce talent supply structure of small and medium-sized foreign trade enterprises is prominent , It has seriously affected the development of the enterprise . Many enterprises lack systematic talent training mechanism and effective incentive measures , It is difficult to recruit people 、 It's more difficult to keep people . However, the training of cross-border e-commerce talents in China has just started . Lack of talent , It is an important factor restricting the development of cross-border e-commerce in China .

If a new enterprise wants to gain a firm foothold in the cross-border e-commerce circuit , We need to cultivate talents 、 Marketing methods, etc , Improve the system of enterprise management , Optimize the internal organizational structure of the enterprise , Cultivate cross-border e-commerce talents , To enhance the competitiveness of enterprises . This is also what many service-oriented enterprises have launched SaaS The reason for the platform , stay “ Internet +” In the background of , quite a lot SaaS Both platforms provide data analysis , Functions supported by operation , This greatly saves the labor cost of cross-border e-commerce enterprises .

Move in papaya SaaS Five function modules marketing management provided in the service 、 Payment management 、 Launch Management 、 Data management 、 Customer management can reduce the labor cost of enterprises to a certain extent , For example, the marketing management and delivery management module includes the material production management 、 Auxiliary decision-making functions of product advertising , Improved operational efficiency and reduced labor costs .

4、 The problems still existing in the cross-border e-commerce industry cannot be ignored

Although the foreign trade industry grew well in the first half of this year , But there are many behind the growth “ One time factor ”, For example, the aggravation of epidemic situation in surrounding areas has caused orders to flow back to China , A sharp increase in the export of epidemic prevention materials . At present, China's foreign trade enterprises are generally faced with insufficient transportation capacity 、 Shipping costs are soaring , Commodities 、 Rising cost of raw materials , RMB exchange rate appreciation , Rising labor costs “ Four difficulties ” problem , Especially for small and medium-sized enterprises . The Ministry of Commerce pointed out that , The growth of foreign trade in the second half of this year is gradually slowing down , Next year's foreign trade situation may be very grim .

However, with the introduction of a series of national policies , It is believed that the cross-border e-commerce industry will tend to develop stably , Amazon closed its store this year 、 Strict audit of advertising platform , It also indicates that cross-border enterprises must move towards normalization , The goods used to be wrong 、 The illegal behaviors of swiping comments and bills will also be reduced on a large scale , At this time, enterprises need to be more professional 、 More efficient SaaS Service providers help cross-border enterprises move towards normalization , Towards maturity , Fundamentally realize cost reduction and efficiency increase . Many, including papaya mobile SaaS Service providers are also working hard for this .

5、 Papaya move SaaS What services can the product provide ？

Papaya Mobile Technology Co., Ltd. has 13 years of overseas marketing experience , It has been deployed in cross-border e-commerce for many years , With more rich experience , Know the pain points of small and medium-sized cross-border e-commerce sellers , Therefore, the papaya mobile overseas marketing service helps cross-border e-commerce sellers improve customer acquisition efficiency , Many efforts have been made to reduce the cost of customer acquisition .

In order to fully adapt to the new features of Chinese brands going out to sea , Papaya move SaaS The service is actively preparing to penetrate the cross-border e-commerce ecological chain , Marketing management and launch management 、 Data management 、 Customer management 、 Five modules of payment management , From station establishment to payment 、 Customer service forms a one-stop service system , Help sellers enter cross-border e-commerce with faster speed and lower cost , Build your own private traffic .

At the marketing and delivery level , Papaya move SaaS The product will be linked up with the advertising management . Launch one click website 、 Support multiple site building platforms 、 Quick advertising management 、 Material hosting and online editing 、 Risk control stop 、 Intelligent optimization of advertising and data analysis . Papaya mobile can not only save technical costs with standardized processes and convenient operations , Shorten the product launch cycle , It can also reduce the risk caused by the instability of the station building platform .

In customer management , Papaya moves SaaS The tool integrates social media fan retention 、 Negative disputes shall be handled in a centralized manner 、 mail EDM Re marketing and other functions , It can help e-commerce customer service deal with pre-sales and after-sales problems in a timely manner . Effectively help sales , Avoid bad reviews , Improve brand reputation .

Enterprise operation management , Papaya move SaaS The platform provides accurate data analysis function of overall company operation for e-commerce enterprise management , Including the establishment of enterprise database , Integrate the storage of data in all dimensions , Support advertising effectiveness data management , Team performance management , Multi platform API Data access , And logistics data 、 Purchasing data 、 Payment data and other data management . Papaya move SaaS A data management platform based on cloud services , The header first ensures the data security of users , Multi dimensional data storage and management solutions reduce the cost of enterprise data maintenance , It ensures the stability of enterprise digital operation ; meanwhile , The powerful data analysis function of papaya mobile provides data monitoring for the daily operation and management of enterprises 、 Early warning and decision support , Enhance the scientific and technological content and competitiveness of the enterprise .

At the level of payment management , Papaya move SaaS Integrated account management , Sub Ledger Management , Transaction analysis , Refund management and other functions , Help customers solve the pain points in payment from multiple perspectives . Sellers manage payment through multi-channel accounts , It can ensure the stability of the payment account . And through the account sharing mode , On the basis of cooperation with the payment platform , Ensure the sustainable consumption of advertising accounts of overseas enterprises , Improve the seller's capital utilization .

At the end

new 2022 Year has come , At present, the cross-border e-commerce industry has become a new track in the industry 、 New air outlet , Cross-border electricity SaaS The competition will be more and more fierce , Only by seizing the opportunity and conforming to the development of the times can we move forward steadily on this track .