Shopify sellers: share some tips for social media marketing!

One 、 What is social media marketing ？

Social media marketing is using social media The platform and Website To promote products or services . Even though E-marketing and Digital marketing These two terms are still dominant in academia , But social media marketing is becoming more and more popular with practitioners and researchers . Most social media platforms have built-in data analysis Tools , Enable the company to track the progress of advertising activities 、 Success and participation . The company connects with a range of stakeholders through social media marketing , Including existing and potential customers 、 Existing and potential employees 、 The reporter 、 Blogger , And the general public . At the strategic level , Social media marketing includes the management of marketing activities 、 government 、 Set scope （ For example, more active or passive use ） And the social media needed to build the company “ Culture ” and “ Keynote ”.

When using social media marketing , Companies can allow customers and Internet users to publish User generated content （ for example , Online reviews 、 Product reviews, etc ）, Also known as “ Win the media ”, Instead of using what marketers prepare advertisement copy .

 

Two 、 Social media marketing skills ？

Social media marketing involves using Social networks 、 Consumer's online brand related activities (COBRA) And electronic word of mouth (eWOM)  To successfully conduct online advertising .Facebook and Twitter And other social networks provide advertisers with information about their consumers' likes and dislikes . This technology is crucial , Because it provides “ The target audience ”. Through social networks , Enterprises can obtain information related to users' preferences ; Then who makes the corresponding advertisement . Upload your “ new CONVERSE ” Pictures and other activities Sneakers to Facebook  yes COBRA An example of . Electronic recommendation and evaluation is a way to pass “ Consumer to consumer interaction ” A convenient way to promote products .eWOM An example of online hotel reviews ; Hotel companies can have two possible outcomes based on their services . Good service will bring positive comments , adopt social media Get free hotel advertisements . However , Poor service will lead to negative consumer evaluation , This may damage the reputation of the company .

Facebook、Instagram、Twitter、MySpace And other social networking sites have affected the popularity of word-of-mouth marketing .1999 year ,Misner Word of mouth marketing is “ The most effective but least known marketing strategy in the world ”（Trusov、Bucklin and Pauwels,2009 year , The first 3 page ）. adopt The influence of opinion leaders , product 、 What the service or company is experiencing “ Word of mouth ” Online marketing “ A buzz ” The increase is due to the increased use of social media and smartphones . Enterprises and marketers have noticed ,“ A person's behavior is influenced by many small groups ”（Kotler, Burton, Deans, Brown, & Armstrong, 2013, p. 189）. These groups are surrounded by influential people （ Opinion leaders or “ Thought leaders ”） Rotate your social network accounts , These people have followers of the Group . Group （ followers ） The type of is called ：[82] Reference group （ A person who has an indirect influence on a person's attitude or behavior face to face ）; Member groups （ A person has a direct impact on a person's attitude or behavior ）; And aspiring groups （ The group that one hopes to belong to ）.

 

therefore , Independent station sellers should use brand related activities and word of mouth to carry out social media marketing .

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To integrate facebook、whatsapp For example , Customer service tools with cross-border service capabilities , Overseas IM Tool messages are forwarded directly to Customer service tool platform , There is no need for enterprises to access transnational dedicated lines or VPN line , You can realize the service of overseas customers .

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Interested friends can poke below , Learn more ~

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