How do you use your own data to achieve your marketing goals?

Who knows your customers best , Nothing is better than yourself . The business scope of each company is different , The types of customers required are also different . Enterprise size of target customers , Strength, etc .

Then you can use the customer data you have , Up sell and cross sell , Encourage users who have interacted with your website but have not yet converted to complete transactions , And cover user groups similar to your customers . Search ad remarketing list 、 Target customers match and Similar audience groups Exist side by side and play a part together , Can help you expand your coverage , Gather your most important audience .

Re marketing lists with search ads , You can choose the user according to their relationship with your website or application Past interactions , Put in different advertising content and set up different advertising group bids for them .

 

Improve the effect of the advertising series with the help of the search advertising remarketing list ：

A Jiu is an online retail store for bicycles and adventure sports goods “ Riding encounter ” Digital marketing manager . She is right to pass Google I am very satisfied with the website traffic obtained by searching , But hope to improve the effect of its advertising series .

Right now , Three different user groups are using “ Bicycle ” Search for one word .

1. The first user group Never heard of it Guo ajiu's website .

2. The second user group used to Visited her website , But the various bicycles available are still being studied .

3. The third user group used to Go to the checkout page of their website , But the details are not filled in .

So how can ajiu cover each user group with the help of the search advertising re marketing list ？

The first user group

Make one that includes “ New user offers ” Text ads for , To cover the first user group , Because these people haven't visited her website yet .

The second user group

Use a higher bid for the second user group , Because the second user group has already known her website , The conversion rate will be higher .

The third user group

Make one that includes “ Special offers for repeat customers ” The text ads are displayed to the third user group . After seeing the advertisement, these people may decide to pay a return visit and make a purchase ！

How does all this work ？

Ajiu added... To his website Google Ads After the marketing code , Users who visit her website will be added to her remarketing list （ This process will follow the user's privacy settings ）. then , A Jiu can use the web pages visited by these users and the recent degree of interaction between them and their websites , To create a list of different audiences .

After adding a remarketing list to the search advertising series , What can ah Jiu do ？

• Increase bids for certain audience groups

• Lower bids for certain audience groups

• Create ad groups that locate general keywords , And set it to only advertise to users who have visited her website before

• Customized advertising content for customers

• Exclude certain audience lists for the ad series

Several different remarketing lists are ：

• “ in the past 28 Visited her website within days , But no transformation ”
• “ in the past 7 Visited her website within days , But no transformation ”
• “ Added an item to the shopping basket , But no transformation ”
• “ Go to the thanks page （ Completed the conversion ）”

Policies and requirements  

Google Only the data will be used to place advertisements according to the specified advertisement series settings . We will not work with any advertisers （ Including you as the account owner ） share Cookie list . A remarketing list must contain at least 1000 Users can be put into use .