New situation of digital collection market

As the digital collection market continues to heat up in China for more than half a year , It is also regulated by the state .

At present, the definition and policy of digital collections in China are quite cautious , On the one hand, the state does not want to suppress the development of an emerging industry , On the one hand, we should also control the risk of illegal acts of investors and bad businessmen . And the most sensitive part in China is the secondary market transaction , But each platform is only tentatively doing , Not because of the behavior of certain individuals or companies , Affect the positive development of the whole industry . 

 

 

Future development oriented forecast

I believe the policy direction of domestic digital collections in the future , It must be able to drive the production value , And the real economy 、 A combination of services , For example, culture and Art 、 collection 、 Digital music 、 Network game 、 Real estate confirmation 、 Fashion and other fields .

However, speculation and capital game are not allowed in China , So it is almost impossible to seek sudden wealth here . To be able to achieve long-term development , Must be able to continuously create economic value , This means the real economy 、 The information industry 、 services 、 The future development direction is the linkage of the game industry .

 

About what and how to choose the platform

The pictures of digital collections can not only be copied and pasted everywhere on the Internet , Behind it is the project value , A group of creators 、 The crystallization of Internet workers , It is an asset used to anchor the value of the project itself .

A good digital collection can be found in 5 Analyze it from two angles ：

1、 The project team   

Team ability determines the upper limit of the project , Collecting is recognizing the team , A team from the Creator 、 Technical personnel 、 Marketer 、 Brand operators, etc , The comprehensive strength determines the future direction and success or failure of the project . 

2、 Issue number   

The number of digital collections of one type sold in China is usually 1000-2000 Between the two , If the project fundamentals are not good , But it went on sale 2 Thousands or even tens of thousands , You should be very careful when you see such projects . Foreign general NFT issue 1 Thousands of copies , Each one is in a different style , In China, there are few different products for each piece , The polishing time for the collection is too short and not delicate enough , It is also the state that domestic collections will change in the future . 

3、 Community building   

The community of the project issuer shall form its own unique cultural atmosphere , Enter a community of digital collection trading platforms , You can see that what you are discussing is the future development of the project ,IP Personal creative value , Or is it completely full of speculation ？ Is there any famous IP Join the social effect driven by ？ Is there a platform for industry experts , These can become the criteria for judging whether a community is of high quality . 

4、 Brand building

In addition to simply promoting the project , Is there a continuous effort to shape and excavate the value of a certain type of collection , Is there a real value experience for the holder other than a picture , Is there any real brand empowerment for the collection or co branding with other big brands .

 

5、 The future planning   

Is the future planning of the digital collection project pie or clear and executable . Trading platform and IP Whether the party has a highly unified development direction ？ What fields can digital collections be used in the future ？ What are the goals and plans for future development ？ If even the most basic project planning is not clear , It is hard to believe that there will be good prospects in the future .