Volvo: what on earth does the deep-rooted "sense of security" rely on?

In this paper, from ： xinhua

In Volvo's view ,“ A sense of security ”, More than making cars , More directly to the hearts of the people .

A sense of security , From love and life

Active epidemic prevention , Volvo cars has adopted material distribution 、 Online office 、 Measures such as entering the factory for office , It effectively ensures the normal life and work of employees . In this war without gunpowder “ Epidemic disease ” in , Volvo cars shows the responsibility and responsibility of a large enterprise , After all, nothing can make people feel more secure than stable materials and stable work .

6 Since the resumption of work and production in January , Many consumers say “ defects liability period 、 The extended warranty period expires during the epidemic , It's embarrassing to repair the car ”. For these needs , Volvo cars quickly launched “ Three guarding policies 、 Two care benefits ”, Give enough users “ A sense of security ”.

After the state promulgated policies such as purchase tax subsidies , Volvo cars also responded quickly to the overweight , Announced that all models enjoy subsidies , Including those outside the policy XC90, Volvo cars launched “ The only purchase tax at the same level is reduced by half , Lifetime free maintenance ” Equal benefits .

“ people oriented ” Is the core concept of Volvo cars , Positive measures and policies to Volvo cars 6 The monthly sales volume has injected a tonic , Sold in a single month 16448 platform , The month on month growth reached 73.9%, Much higher than the overall passenger car market 42% The growth of . In terms of pure electric models , In the first half of the year, the sales volume soared year on year 139%, Much higher than the overall passenger car market 98% And luxury segment 42% The growth of , Excellent performance is what consumers feed back to Volvo cars “ A sense of security ”.

In the face of change , Security should also keep pace with the times

The automobile industry has entered the era of electrification and intelligent transformation , Future travel “ A sense of security ” Where does it come from ？ Volvo cars' answer , Be realistic and pragmatic , Respect business rules .

Around electrification transformation , Volvo cars has decided “2025 Realize full electrification in ,2030 In, it became a pure electric luxury car enterprise ” The goal of . Launched in the first half of this year XC40 Pure electric version, long life version 、 New pure electric C40 And many new pure tram models, as well as the new electrification concept cars that will appear in the second half of the year , It also shows Volvo cars' pragmatic attitude .

Intellectualization is the inevitable outcome of social and industrial development , It's business law . In today's increasingly fierce pursuit of intelligence by many car companies , Volvo believes that , The basis of intelligence is security , No matter how technology develops , People are always the starting point and end point of science and Technology . Global senior vice president of Volvo car group , President and President of Volvo cars Asia Pacific CEO Yuan Xiaolin once pointed out ：“ Volvo is also exploring and practicing intellectualization , But always adhere to a rigorous attitude , The process dare not slack off , Maintain Volvo's consistent style —— Down to earth .”

Whether it's CitySafety Urban security system , Or the next generation of products will be equipped with unsupervised highly autonomous driving function Ride Pilot, They are all built on security 、 On a pragmatic basis . rely on Luminar Lidar sensor 、5 A radar 、8 A camera and 16 Blessing of an ultrasonic sensor , Volvo cars' next-generation car products will also create a new safety benchmark for pure electric vehicles .

As a minority in the industry, it has complete ADAS Enterprises with independent research and development ability of intelligent driver assistance system , Volvo cars' autonomous driving software development company Zenseact, Will work with Volvo cars internally from technology companies Luminar Our development team jointly developed , To achieve hardware and software coordination . Through and with Epic Games、 Software and hardware products of Qualcomm and other partners , Volvo cars is always seeking to maximize synergies , Strive to achieve your strategic goals . This is both realistic and pragmatic , It is also a kind of respect for business rules .

sustainable development , Is the foundation of a sense of security

In terms of sustainable development , Volvo cars always believes that “ Climate is the ultimate safety test for all life ”. Volvo cars has been actively promoting carbon neutrality in the whole value chain , Work with stakeholders to address the challenges of sustainable development .

In Volvo's climate sustainability strategy , Plan in 2018-2025 In the medium and short term , Reduce carbon dioxide emissions throughout the value chain . Among them, global supply chain emissions are reduced 25%, The overall operation emission of the enterprise is reduced 25%. In production , Plan in 2025 In, the energy consumption used to produce each car will be reduced 30%. In this year 6 month 2 Japan , Volvo becomes the first to sign SteelZero Proposed automakers , Marks the realization of “2040 Before, it became a benchmark enterprise for zero load global climate ” Another big step forward on our goal .

The core of people-oriented 、 Steadily advancing electrification and intellectualization 、 Firm sustainable development , Global senior vice president of Volvo car group 、 President and President of Volvo cars Asia Pacific CEO Yuan Xiaolin said in a recent interview “ People need a sense of security in all aspects of life , Volvo does not provide clothing, food and shelter , Only focus on the sense of security of travel , And make it the best .”