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When the concept of industrial Internet just appeared, people only regarded it as a method to obtain b-end traffic
2022-06-13 06:52:00 【Internet Chronicle】
If you stand on such a time node today , We may have a clearer understanding of the industrial Internet . In the past , Our understanding of the industrial Internet , It is also trapped in the logic of the Internet like platform and center , Not really grasp the essence and original meaning of industrial Internet . Now? , Our understanding of the industrial Internet , Maybe it's more about jumping out of the logic of the Internet like platform and Center , Find the right way to develop the industrial Internet .
People's understanding of the industrial Internet has changed , It didn't happen overnight , But after going through one baptism after another . In the era when the concept of industrial Internet just appeared , People just regard the industrial Internet as an acquisition B End flow , harvest B New ways and new methods of end traffic , Whether it's traditional industry players , Or Internet players , None of them is so .
Later development tells us that , Just look at it from the perspective of traffic B End , It can't be seen like us C That brings enough imagination space . Change the angle , Look at... In a different way B End , And to find the way to break the situation of industrial Internet , Is the key to ensure that the industrial Internet can enter a new cycle . In short , In the era of industrial Internet , We look at B The end-to-end approach should not only be based on the expansion of scale , But it needs to be derived from the depth as the standard .
Yes , Now more and more players have begun to participate in the deep involvement industry , Truly embrace industry , In the tide of obtaining new development opportunities through deep integration with the industry .
Through these players to explore and try the industrial Internet , We will find that , The industrial Internet has a completely different development logic from the consumer Internet . Recognize these new development logics , And under these new development logics , Find new development opportunities , Maybe , In order to make a difference in the coming vigorous industrial Internet era .
The way the Internet combines with industry has changed
In the past , The combination of Internet and industry , It is just a channel migration , From offline physical stores , Moved to an online store . A lot of 「 Internet +」 The emergence of patterns , It was born under such a background , Many Internet star enterprises are derived and developed under this background .
If you make a summary of the way in which the Internet and industry have been combined in the past , Originating from the outside , Addition in a simple sense , It is undoubtedly the most appropriate . In this way , What we achieve is , The problem of information asymmetry , A lot of information that is not available under the traditional model , Now with 「 Internet +」 Can be easily implemented . Converge traffic to its own platform as much as possible , With the help of platform mode, information can be efficiently connected , It has become the way of rapid development of such a model . therefore , What we see is that , Almost all players regard the expansion of traffic as the foundation for settling down , The one who gets the flow gets the world , It is against such a background that .
Wait until the traffic is migrated from offline to online , Only relying on such a way of external addition has been unable to achieve rapid development , What we see is that , The sprout of industrial Internet began to emerge . Whether it is the head of the Internet enterprise , It is still a traditional industry , At the same time, the focus of attention is shifted away from the traffic , Start to look for more new ways to combine the Internet and industry .
Obviously , Just rely on the past 「 Internet +」 The model of has been unable to achieve rapid development , We need to change the way the Internet combines with industry , To achieve new development . After years of exploration , More and more players begin to land and practice the industrial Internet through the deep integration of digital economy and industry . In essence , Such a way has inherited 「 Internet +」 The legacy of the times , It's changed again 「 Internet +」 The way and method of combining the times with industry .
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