Business topic: user usage path analysis

Users use path analysis , Also known as user behavior path analysis , It is an important analysis model for Internet Product data analysis , Now let's start this article .

Product user path iteration experience

below , We have two domestic products that are often used by everyone APP For example , Take a look at the changes with the industry and the user's usage habits , cause APP Own product iteration , As well as the trend of user use path change of products in different fields .

Take a look at Alipay first , Since launch , Pay from a single location network , So far, the core functions have undergone great changes , At present, it mainly focuses on financial management 、 Down payment and travel .

As shown in the figure above , On the left is 2017 Alipay top navigation and 2020 Changes in navigation in , With more and more functional modules of Alipay , And want to occupy the huge market in the travel field , I believe that such adjustment is based on big data statistics , When all users using Alipay pay for the bus through Alipay 、 metro 、12306 Ticket purchase 、 online car-hailing 、 The taxi 、 Shared bike fee , And the utilization rate has been increasing , The travel module is bound to become one of its core functional modules .

It is also Alipay , Let's take another look at the bottom navigation change , A few years ago, Alipay tried its best to get a piece of cake in the social field through red envelopes in the Spring Festival Gala many times , However, heaven helps wechat but not Alipay , Obviously not , But the most