What's the matter with Amazon's evaluation dropping and failing to stay? How to deal with it?

1、 The retention rate is too high

It's not good to have a high rate of comments left , Put yourself in other people's shoes , For example, you are a real user , The goods you buy will 100% Give the seller feedback ？ It won't be , If your retention rate exceeds the normal range, you may be included in risk control , It will restrict your permission to comment . The solution is to dilute the rate of remaining comments by taking over the auction order and or making their own exemption form .

2、 Gift card orders are too high

We know that Amazon usually pays in two ways , One is credit card , One is gift card , Evaluation service providers usually use gift cards to place orders , Some even don't use credit cards , That's not going to work , Obviously unreal . So the solution is simple , Our mobile phones and computers are used in combination with each other , Credit card for the first order , I made my first order , The account has weight , Use a gift card later , The success rate 95% above .

3、 invisible factors

Invisible factors are also the most difficult to control , But leave a comment on the retention 、 The proportion of factors that cannot be evaluated is also very high . That is the factor of the product you are evaluating , For example, there are some sellers whose product sales and reviews are too high , Then there may be an account problem .

Because there are several aspects to the retention rate ： One Amazon risk control Batch delete comments , No differential operation ,top The same goes for goods , Many big sellers have the same problem Two ： goods reviews Too fake , There are handling or syntax errors , It is obvious that the operation comments are suspected 3、 ... and : reviews The proportion is too high Industry average 3-5% about , Too high will also be deleted and commented by the computer

Another possibility is that the permission of the buyer number to leave comments is restricted , That is what we often call "forbidden comment" , The forbidden comment is better than the title , Only the evaluation function of the account is prohibited . Want to solve this kind of problem , Then it is better to raise a number of self-supporting numbers by yourself , Because all the primary resources are in your own hands , It's easier to operate ！

Why must Amazon sellers learn self-supporting numbers ？ What are the advantages of Ziyang number ？

advantage ： High controllability , Lower cost

1： Anytime, anywhere

2： The time and quantity of orders can be controlled by yourself

3： Don't worry about being maliciously refunded or placing orders with a black card

4： The cost of registering an account is only a few dollars , It can be used for a long time

The seller will not be led by the intermediary , Pit , Be fooled . Don't worry, the safety of the store can't be guaranteed , And a lot of working capital was taken away by the evaluation , Profits are diluted .

From the seller's point of view , The resources for evaluation are really difficult , The so-called real person orders , Are you really a real user ? Committed credit card orders , Is it all under the credit card ？ I don't think so , Because everyone's position in the evaluation is different, the perspective of considering things is different .

After all, there are too many uncontrollable factors for you to find a third-party evaluation service provider . Even if your operation team spends money on advertising FB The so-called real buyer you're looking for , Do you think it's reliable ？ You know, there are many Chinese people to raise FB Account number ？ These are actually uncontrollable factors .

Apart from security , The proportion of evaluation expenses in operation is also increasing year by year . After all, everyone is doing things that you can't sell without evaluation . The cost of shipping goods from... To Amazon warehouse is included in the cost of shipping goods from... To Amazon warehouse , Evaluation accounts for almost the majority of the cost of sellers . This makes me feel that sellers are the vulnerable group , Not only depends on my brother-in-law's face , Also distinguish service providers and swindlers , The sellers who are not threatened by the service providers are not too big .

Based on the above considerations, I suggest sellers , Be sure to start building your own number maintenance team , Keep the comment number for reserve , For one thing, it may reduce some costs , Second, make the evaluation more controllable .

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