Why has instagram changed from a content sharing platform to a marketing tool? How do independent sellers use this tool?

since 2000 Since the beginning of the first decade of the s ,Instagram Has maintained significant growth without interference . With all updates 、 Algorithm changes and tools are integrated into the platform , It's hard to keep up with the starting point .

You remember the first Instagram What does it look like ？（ I am also , however , well , I 14 year , Concentrate on .） today ,Instagram The development of has exceeded people's expectations for this once small photo sharing platform . today ,Instagram It is one of the top five social media platforms , And it's still growing .  

Let's have a good time , Take a look back. Instagram In the past 10 Years of experience , See how far it has gone .

One ．Instagram The background story of

Instagram On 2010 year 10 month 6 Launch date , As a photo sharing platform . But its tools 、 Function and design are much more limited than today . First , Its color scheme is blue and monotonous gray contrast . It is also limited to publishing photos with square cutouts .

  And then there's the filter . At that time , You have some very crude and impressive options to choose from . Now , You can choose from an unlimited number of editing applications , as well as Instagram Available in the latest version 13 Editing tools and 23 Kind of filter .

The layout has also been upgraded . The main tab is still at the bottom , But it has been exchanged for better access . for example , The messenger function is now located in your upper right corner , Not at the bottom of the screen . At the top of the screen is the location of your story .

 

Two ．Instagram Who is the planner behind genius ？

Instagram The creator of is Kevin Systrom, When the platform is launched , He is a 27 Year old Stanford University graduate , Working for a travel recommendation startup .Kevin I was in Google and Odeo Wait for tech giants （ stay Twitter Before ） Worked , But he is not a coding expert .

contrary ,Kevin Different methods are used to create applications , He learns coding in the evening , He works full-time during the day , And use his evening to create his first masterpiece , namely Burbn.

1. The transformation of burben

Burbn yes Instagram The prototype of the ,Kevin I just don't know yet . He will initially Burbn Create as a location-based check-in Application , The application also allows users to post photos . The check-in function was very popular at that time , But the photo sharing function makes it stand out from the crowd .

Kevin finally 2010 In, he promoted his application to investors , from Andreessen Horowitz and Baseline Ventures To obtain the 500,000 Seed money in dollars . This money is used to further develop the functions of the application .

2. Enter Michael Krieger

After obtaining the required start-up funds , Kevin invited Stanford University Graduate Mike · Kriging （Mike Krieger）.Mike He is an experienced engineer , Once served as a social media platform Meebo The designers of .   

Mike Join in Burbn After the team , They decided to shift the focus , take Burbn Split to share photos 、 Comments and likes . therefore ,Instagram The birth of .

3.Instagram Growth schedule

2010 year 10 month 6 Japan ：Instagram Release .

2010 year 12 month 12 Japan ：Instagram achieve 100 Million users .

2011 year 8 month 3 Japan ： Uploaded page 1.5 Million photos .

2011 year 9 month 20 Japan ：2.0 The release of , It contains four new filters .

2011 year 9 month 26 Japan ：Instagram achieve 1000 Million users .

2012 year 4 month 3 Japan ：Instagram stay Android Push on .

2012 year 4 month 9 Japan ：Facebook Acquisition Instagram.

2012 year 6 month 28 Japan ：Instagram Design photo pages for the web .

2012 year 7 month 26 Japan ：Instagram achieve 8000 Million users .

2012 year 12 month 21 Japan ： edition 3.4.1 With 25 Published in languages .

2013 year 5 month 2 Japan ： Introduce photo tagging .

2013 year 6 month 20 Japan ： Video introduction .

2013 year 12 month 12 Japan ： Introduction Instagram Direct.

2014 year 12 month 1 Japan Instagram Have 3 Billion users .

2016 year 12 month 15 Japan ：Instagram achieve 6 Billion users .

2017 year 2 month 22 Japan ： Introduced the function of including multiple photos in a single post .

2018 year 6 month ：Instagram achieve 10 Billion users .

 

3、 ... and ．Instagram The key changes in

Here are Instagram Several critical moments of success ： Changes from timeline to Algorithm 、 Introduction video 、 Add more languages 、 Changes from timeline to Algorithm

1.2016 year ,Instagram Deleted its timeline , And replace it with Algorithm .

at that time , This is not a popular move , But many people think it is necessary . because Instagram Achieved overwhelming success , Its scale has exceeded the chronological order . Users now only see about the people they follow 70% Photos of the , Many posts are missing from their feeds .

This shift has led to participation based rankings , This allows users to see more popular content , Not all the content published . By 2022 year ,Instagram Considering reintroducing chronological timelines , Not as a substitute , But as a choice , We hope that users can better control their experience and see their favorite accounts first .

2. Introduction video

Video on Instagram The success of has played an important role . As early as 2013 year ,15 Second video function was introduced , Gave birth to later functions such as stories and scrolls . This strategic move makes Instagram Can and Vine and Snapchat And other applications .

about 91% Of Instagram Users watch videos every day , Short videos occupy 66% The most attractive information flow social content type .

3. Add more languages

2012 year 12 month ,Instagram The platform has added 25 Languages . This makes Instagram The total number of supported languages has reached 36 Kind of .

This translation function enables anyone around the world to use many Instagram Tools , for example ：

· label

· Photo map

· place

· like

· Comment on

Four ．Instagram When to leap into a powerful marketing country ？

Instagram It did not turn into a marketing power overnight . You may argue that , Every step and the new Jicheng contribute to its position .

Enterprises will no longer Instagram As a personal social platform . It has become a marketing machine , It can be used to make the brand soar into wealth . Here's how you can use Instagram Some ways for the platform to help your business develop ：

1. Register a business account .

You will be able to create product catalogs and view Feed Performance analysis .

2. Release wonderful content .

By using static Posts 、 Scroll 、 Tools such as story and theme Tags , You can attract audiences and build trust , Turn them into customers .

3. Interact with other users .

By means of Instagram Active and commenting on users 、 Mark your products and bring useful services to the platform ,Instagram It will reward you with more face-to-face time with the audience .

Besides ,Instagram It also provides some great third-party integration functions , for example ManyChat, It can raise your business to a new level .

5、 ... and ．SaleSmartly and Instagram Marketing machine

SaleSmartly It is a popular chat marketing platform , But with Facebook、WhatsApp and Instagram And other social platforms are seamlessly integrated .

· Need help to keep up with your comments ？SaleSmartly It can help you set up a chat robot to respond to your audience .

· Need help to reply to your hundreds of private messages ？SaleSmartly You can set automatic reply and answer preset questions .

· Need help to turn your followers into customers ？SaleSmartly Tools to help you attract your audience 、 Capture their information and share your products with them regularly .

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