The two trump brand products of Langjiu are resonating in Chengdu, continuously driving the consumption wave of bottled liquor

Xiaolang liquor

A research report shows that ,2022 In, the market scale of Chinese bottled wine will reach 1146 One hundred million yuan . With Baijiu “ The new national standard ” Implementation , Empty bottle of wine “ The threshold ” It's also improving . Consumption expansion 、 The high demand for wine quality has accelerated the competition and reshuffle in the field of bottled wine , since this year on , Langjiu is updating its products 、 Brand marketing is quite bright .

Chengdu linkage resonance of two trump products

6 month 25 Japan , The award ceremony of xiaolangjiu locomotive carnival was held at CapitaLand square, Jinniu District, Chengdu . Activities include 26680 Offline cashing of Suzuki Suzuki locomotive , as well as Rapper singer 、 With the help of local bands . Not long ago 4 month 29 Japan , Xiaolang liquor brings to consumers “ More fashionable 、 Cooler 、 More fashionable ” New experience of Baijiu quick consumption , Launched the “ Drink Xiaolang wine & Shunpinlang , Wintide cool locomotive ” Consumer themed brand activities . event , Langjiu also officially released 2.8L Shunpinlang Memorial wine .

The award ceremony of xiaolangjiu locomotive carnival was held in Chengdu station

 

So far , National close 500 Ten thousand people participated in “ Drink Xiaolang wine & Shunpinlang , Wintide cool locomotive ” Activities , The locomotive has been released 40 car , Cover 15 A province ,35 Cities ; Zhongchu shunpinlang Memorial wine appointment 3200 bottle , Send out “100 Yuan deduction coupon /200 Yuan deduction coupon ”200 Yu wanzhang . The activity is still in progress , It will last until 2022 year 12 month 24 Japan , stay 240 Xiaolang liquor will be delivered in days 240 car , At the same time 2.4 10000 bottle value 1799 Yuanshun PinLang Memorial wine and a number of large deductible vouchers .

according to the understanding of , The award ceremony of xiaolangjiu motorcycle Carnival will also be held in many cities , Langjiu will bring fashion to consumers in different forms of activities 、 Trendy consumer experience .

“ Three product strategy ” Next , Lang Liquor continues to drive the tide of small liquor consumption

2003 year , Xiaolang liquor is on the market , With “ Crooked mouth bottle type ” The design of the 、“ Thick sauce and fragrant ” Taste 、“ Two, two, one ” Components of , It has received high attention from the market .2019 year , Shun pin Lang Huanxin upgrades , As a supplement to Xiaolang wine , Composed of “ Little bottle + Big bottle ” A bottle of wine and a ball of heaven , Quickly seize the empty bottle wine market . In the quality of Langjiu 、 brand 、 Tasteful “ Three product strategy ” under , Xiaolang liquor and shunpinlang occupy an important position . “ Xiaolang liquor 、 Shunpinlang is the cornerstone of the company's strategy of thick sauce and flavor , You have to do well 、 And stronger 、 Do big .” Wangjunlin, chairman of Langjiu group, has made an internal role positioning for xiaolangjiu series products . He said , It will take two years , To realize the rapid growth of the sales scale of the merchants and 10%-20% Net profit from sales .

Some insiders said ,” Xiaolangjiu motorcycle Carnival “ The activity will be promoted nationwide , Not only help businesses 、 Empowering the market , It also brings tangible benefits to consumers , Langjiu is very important to quality 、 brand 、 The investment of taste is full of sincerity , In the future, it may achieve more breakthroughs in the empty bottle wine market .

（ This article first titanium Media APP, author ｜ Liaokaiping , edit ｜ Cui Wenguan ）