What has TCL done right to break through the technological strength of Chinese brand innovation?

Mini LED—— Representative display technology with excellent image quality , Its counter attack took five years . In these five years ,Mini LED stay TCL With the help of the leading manufacturers, the spotlight is even stronger .

according to TrendForce Published data ,2022 year ,Mini LED TV scale will further penetrate the market , The quantity of shipment reached 450 Ten thousand units . To 2025 year ,Mini LED TV shipments are expected to reach 2500 Ten thousand units , Occupy the whole TV market 10%. It means ,2022 year ,Mini LED Television may usher in a real “ Threshold year ”.

This critical time node ,TCL stay Mini LED The field continues to work , And in 5 month 16 Bring a new generation at the new product launch in Japan Mini LED TV ——Q10G Grand appearance . In many high-priced Mini LED High end machine , And after receiving many favorable comments from the market ,TCL This launch Q10G Your behavior is quite intriguing .

First mover definer

Mini LED The popularity of the track , It can be said that the TV industry is a new “ produce an unexpected winner ”.

2018 year , Be regarded as Mini LED The first year of application .TCL Launched the world's first Mini LED Backlit TV , It has been considered as a transitional product since its inception Mini LED Finally the boots landed . However , Due to the large-scale and popularization, there are great unknowns , There is a lot of questioning .

but TCL Not affected by the outside world , But bury your hair early .2016 year ,TCL First started Mini LED Layout of the whole industrial chain , stay Mini LED chip 、 Transfer technology 、 Drive module, etc .2017 year ,TCL start-up Mini LED Technical pre-research , And in 2018 The first one was launched in Mini LED Backlit TV .

From layout to application to mass production ,TCL It took three years . finally , stay 2019 At the new product launch in ,TCL Released the world's first mass production Mini LED TV ——8K QLED TV X10. Carrying TCL first generation Mini LED technology X10, use 15000 A lamp bead and 768 A backlight partition is implemented 1500nits The peak brightness of , exceed OLED The display level of TV highlights and contrast , It was the first to start Mini LED TV high-end battle , Let's keep going QLED、OLED The TV industry in the battle over the direction of display technology is boiling .

This is a Mini LED For the first time after mass production of TV “ Breaking circle ”. It is reported that ,TCL X10 As soon as it is released, it will win CES 2019 Best of the year 8K TV 、 The United States for three consecutive years PCMAG Reader Choice Award 、 Many awards, such as the gold medal in the new national product innovation competition .2021 year ,TCL X10 More by Mini LED And other new display technologies and rich product functions “2021 Best display product of the year ”, It has become the only smart screen product that has won this honor in China .

The success of the first product , Give Way TCL Firm Mini LED It is the direction of advanced evolution of large screen high-quality display , Continue to research and develop . In the realization of Mini LED After mass production of TV ,TCL We have launched a series of products that cover multiple lines Mini LED product . data display , stay 2020 In the world Mini LED TV In sales ,TCL Exceeding by proportion 90% The absolute advantage of , This is the first time that Chinese enterprises have taken the lead in the field of display technology .

Get into 2021 year ,Mini LED Start a year of explosion . With the preliminary verification of the industrial value ,Mini LED The industrial chain began to take shape , Slave device 、 Materials and other supporting infrastructure 、 To drive IC、 Chip modules 、 encapsulation 、 display …… More and more manufacturers through strategic cooperation 、 Capital increase holding 、 The establishment of subsidiaries and other horizontal or vertical expansion methods Mini LED This track . meanwhile ,TCL Break through again , Iterating out the second generation of vehicles Mini LED technology C12, Will drive semiconductor circuits and micron scale Mini LED Direct injection into the glass substrate , More accurate zoning control is realized .

Then , With years of accumulation ,TCL Explore the third generation QD-Mini LED technology —— stay Mini LED Add a layer to the TV QD membrane , Realize the quantum dot technology leading the world and Mini LED Perfect integration of technology . Same year 8 month ,TCL Introduction OD Zero 8K Mini LED The flagship X12. As TCL The third generation Mini LED Technical crystallization , Lingyao X12 The world's first OD Zero Mini LED Smart screen not only has near 10 Ten thousand microns LED Lamp beads 、1920 Two backlight zones ,3000nits The brightness and contrast of 1 Ten million times 1—— It also represents the world Mini LED The highest peak of technology .

The time came to 2022 year ,TCL Three models released at one go QD-Mini LED New product , It has not only broken the quality of Chinese TV “ The ceiling ”, For a long time Mini LED And OLED The dispute over the route of large screen TV display has become increasingly clear —— stay TCL Driven by the head manufacturers ,Mini LED Gradually become the mainstream of the market .

And this is not the end ,TCL stay Mini LED The highlight performance on the track continues . As early as 2021 year 8 month 26 Day TCL Mini LED At the Strategy Conference ,TCL Vice president of industry 、TCL Electronics CEO Zhangshaoyong revealed the future development direction of the television industry “ In the field of large screen applications ,Mini LED It will continue to expand its share and become a leading technology . future ,TCL We will also continue to create excellence with science and technology , Through innovative technology and cost reduction, more people can enjoy the new experience brought by technology .

The speed of new product promotion , It confirms this sentence . With TCL new generation Mini LED TV Q10G For example , This product not only crushes competitive products at the same price in terms of image quality , Meet the viewing needs of more users , It has also successfully broken through the limits of image quality and quality price ratio , From the market level, it really pierced Mini LED TV price ceiling .

conference ,TCL The product manager said frankly ：“ This launch Q10G Is absolutely 2022 The best thing to buy in the year Mini LED TV , There is no such thing as ⼀！” This confidence , come from Q10G The picture quality and price of real king fried .

The real king fried it “ Technology flow ”

Television as a display terminal , The biggest difference from other electronic products , Just because it has powerful display ability , That is what people often call picture quality . so to speak , Picture quality is the embodiment of ⼚ Business technology is ⼒ The core indicators of , It also defines television ⾼ Medium and low-end products ⼀ standard . that , How to widen the boundary of TV picture quality ？

From the earliest kinescope technology to the following LCD Liquid crystal display , Until then OLED、QLED Even Mini LED, The technical evolution of TV image quality generally follows a low-level logic , That is to make the screen resolution higher 、 Higher color gamut 、 Finer light control 、 Higher contrast and refresh rate . With Q10G For example , As a representative of advanced image quality ,TCL By conquering clarity 、 color 、 brightness 、 Yes ⽐ Degree and refresh rate , Give Way Q10G The visual image quality is improved .

The first is the resolution . The resolution of the television industry has 1080P、4K and 8K, among ,1080P Mainly should be ⽤ On 32 Inch and 43 " ⼩ screen ,8K Mainly should be ⽤ In medical and other businesses ⽤ scene ,4K Is the mainstream of the TV industry , Also should ⽤ most ⼴ Universal resolution technology . In order to allow users to see clearer picture quality in real time ,Q10G Support the whole ecology 4K HDR, Through the interface 、 chip 、 Backlight , The four aspects of the screen are really satisfied 4K HDR standard .

Secondly, in terms of color ,Q10G High color gamut display technology is adopted ,DCI-P3 Color gamut standard , The color gamut coverage can reach 98%, Can show 10.7 A hundred million colors . meanwhile , On the basis of extremely rich colors ,TCL hold Q10G The color standard of △E About equal to 0.99, Make sure the painting ⾯ Display without color deviation , True to what the world sees .

Then there is the brightness and the right ⽐ degree . The brightness of ordinary TV is generally 300nits,OLED The brightness of 500-800nits Between ,⽽⾼ The brightness of the terminal TV can exceed 1000nits. The brighter ⾼, signify HDR The greater the dynamic range ⾼, draw ⾯ The richer the hierarchy . Empathy , The higher the contrast ⾼, The clearer and more eye-catching the picture quality , The more vivid and gorgeous the colors are , On the contrary, the whole picture will become gray . and Q10G Micron scale Mini LED chip , Backlight partitions up to 448 individual , With the blessing of multiple backlight partitions ,Q10G Peak brightness can be as high as 1000nits, Contrast is as high as 10000000：1, Let the picture quality be more perfect .

Finally, the refresh rate ,Q10G Adopt full channel 4K 120Hz The solution of the ⽅ case , Picking up ⼝ Upper mining ⽤HDMI 2.1 Pick up ⼝,⽀ a 48Gbps The transmission rate of , Ensure easy and stable transmission 4k 120Hz The signal of . Besides , In order to create better picture quality ,Q10G Also carry the ⼀ star Mini LED Custom core ⽚—— Lingyao core ⽚M1, it ⽀ a 12 Software image quality adjustment technology , For each ⼀ Frame painting ⾯ Into the ⾏ Real-time monitoring , And then through 12 Dimension pairs ⾯ Into the ⾏ Real time tuning , Make sure the painting ⾯ The clarity of , Yan ⾊ Accuracy of , Level richness and movement fluency .

Besides the quality of the picture ,Q10G In terms of configuration, it is also equipped with 4 nucleus A73 CPU framework 、 Dual core Mali-G52 GPU The architecture and Dolby Atmos Du ⽐ Panoramic sound technology , The operation speed and image processing ability are ensured ⼒, And an immersive sound experience . It is worth mentioning that ,4+64GB super ⼤ Standard configuration of flash memory and memory , In the current TV industry, it still belongs to the absolute top configuration .

On the basis of image quality and configuration ,Q10G We have also successfully broken through the limit of quality price ratio , Lower the starting price to 10000 yuan . Compared to the same configuration 、 Competitive products of other brands of the same size ,Q10G People friendly prices have been greatly reduced Mini LED The consumption threshold of TV , Also let Mini LED It has taken another big step in the direction of popularization and mainstreaming .

The great ship will set off again

Post epidemic Era , Great changes have taken place in people's entertainment methods and consumption concepts .

As most family members return to the living room , Television has become an important way to enrich the entertainment needs of the public , The application of TV functions has also been further developed —— No longer limited to simply watching movies and TV programs , It also covers online education 、 TV Shopping 、 Video call 、 Telecommuting 、 Dancing, fitness, etc . Influenced by factors such as immersive experience , The demand for screens is increasing , The large screen market is gradually expanding , The industry fell into a new round of involution .

Facing more and more “ volume ” Industry competition ,TCL Its advantages have been more clearly reflected .

to flash back TCL The history of , For a long time , China's display panel industry has been “ Core less screen ” The shadow of . To break the trap of being controlled by others ,TCL With a spirit of daring , Go into the market and develop semiconductor 、 Photovoltaic new energy industry , Invest in Huaxing 、 Central , In the display material 、 display technique 、 Panel production and other key nodes of the industrial chain have made continuous breakthroughs , And focus on Mini LED And other new display technologies , Finally, the next generation of display technology is advanced .

From scratch , From have to big , From a controlled chaser to a global leader .TCL The rise of has shown the innovation strength of Chinese brands to the world , It also gives China's independently developed innovative technologies the strength to compete with the world's cutting-edge technologies .

Now , Standing on the global stage , New challenges follow ,TCL This huge ship will also carry the glorious mission entrusted by the times and set sail again , The journey ahead —— To the next wider sea of stars .